In this episode of Scaling With AI, Alex Bacon speaks with Emily Maxie, Chief Growth Officer at Firm 360, a supplier to the accounting industry, about what leveraging AI in business actually looks like when you are responsible for growth.

Emily shares how her team is using AI in sales and marketing to drive real business growth, from saving over 750 hours of manual work to improving deal quality through better call prep and data. They explore how tools like Gong and Clay are reshaping sales execution, and why artificial intelligence marketing for small business is quickly becoming more accessible and more competitive.

The conversation also brings a sharp lens on AI in accounting. Contrary to expectations, accounting firms are moving fast, driven by talent shortages and the need to do more with less. But with that comes real tension around governance, client data and the future of entry-level roles.

This podcast about AI goes beyond tools to focus on mindset, measurement and leadership. If you are exploring artificial intelligence in business and want practical insight into what works, this episode is for you.

This episode is about what it really looks like when you start leveraging AI in business.

In this special “Best Bits” episode of Scaling with AI, Alex Bacon, Founder of BrightKeel AI distils the most valuable lessons from the last 20 episodes, bringing together insights from founders, operators and leaders who are actively using artificial intelligence in business to drive real results. This is an AI and business podcast focused on what actually works, not what sounds good.

You will learn how to approach AI with clarity, where most teams go wrong when implementing AI, and how to turn early experimentation into something that genuinely drives business growth with AI. From using your internal data as a competitive advantage to building the right workflows, culture and governance, this episode gives you a practical blueprint you can apply immediately.

You will hear directly from leaders who have successfully implemented AI, sharing the patterns, mistakes and breakthroughs that don’t make it into polished case studies.

If you are exploring artificial intelligence (AI) in business, whether in operations, sales or artificial intelligence marketing for small business, this episode will help you avoid common pitfalls and move faster with confidence.

If you are looking for a podcast about AI that focuses on real-world use, this is a strong place to begin.

Scaling with AI is an AI and business podcast for founders, operators and senior leaders who want to understand how to use artificial intelligence in business to drive real results. From AI strategy and workflows to artificial intelligence marketing for small business, each episode explores practical ways of leveraging AI in business for sustainable growth.

Most teams are experimenting with artificial intelligence in business. Very few are truly leveraging AI in business to drive measurable growth.

In this episode of Scaling With AI, Alex Bacon speaks with Nikki Laker, Marketing Director at Opus Technology, about what artificial intelligence (AI) in business looks like when it moves beyond prompts and into performance. This is a practical, grounded podcast about AI for leaders who want results, not theory.

Nikki shares how she built a custom “unicorn” GPT that identifies keyword gaps, generates SEO and GEO content, maps internal links and tracks time saved. In the first month alone, her small marketing team reclaimed five full working days. They also explore how AI-powered sales assistants are accelerating research, improving outreach and shortening sales cycles.

The conversation goes deeper into artificial intelligence marketing for small business, measuring AI visibility, using Reddit strategically, and balancing tools like ChatGPT, Copilot and Claude. It is an honest look at business growth AI in action, including the tensions, experiments and mindset shifts required to make it work.

If you are serious about scaling through artificial intelligence in business, this AI and business podcast will give you practical insight and a clearer path forward.

AI governance is often treated as an afterthought.

Something to tidy up later, once the tools are live and the excitement has died down.

In this episode of Scaling With AI, Alex Bacon is joined by Dr Ben Thompson, AI governance and compliance expert, to unpack what responsible AI adoption actually looks like in the real world.

Drawing on his background in education leadership, data protection and AI regulation, Ben explains why governance and data security needs to start before any tools are rolled out, not after. They explore the growing risk of shadow AI, where employees quietly use tools like ChatGPT, note takers and browser plugins outside any policy or control, and why this creates serious blind spots for leaders who may think everyone is happy using Microsoft Copilot.

The conversation also breaks down the EU AI Act in plain English, why UK businesses cannot ignore it, and how a simple risk based approach can give teams confidence rather than slowing them down.

From one page AI policies to cultural trust, training and leadership responsibility, this episode cuts through fear and complexity.If you are a founder, operator or senior leader trying to scale AI without losing control, this is a practical, grounded listen.

Most AI conversations are about speed, automation, or replacing people. Paul Green takes a very different view.In this episode of Scaling With AI, Alex Bacon sits down with Paul Green, MSP marketing expert and founder of MSP Marketing Edge, to explore the reality of AI adoption. One where AI acts as a high-quality assistant, not a shortcut or a substitute for human judgement.

Paul shares how his business produces hundreds of pieces of marketing content every month, why humans still sit at the centre of that work, and how tools like ChatGPT are used to improve quality, consistency, and decision-making rather than churn out more content for the sake of it.

The conversation digs into why systems matter more than shiny AI tools, what many MSPs are getting wrong about AI adoption, and how fear around data, security, and rapid change is slowing progress. Paul also shares a compelling example of an MSP using internal AI to spot patterns, reduce churn, and make better strategic decisions, pointing to how AI-led advisory services could evolve.

A practical episode for founders and operators exploring real AI use cases, with clear lessons for MSPs who want to move past hype and help clients use AI to think better, not just faster.

AI is everywhere in sales right now. But if your sellers are using it wrong they risk doing more harm than good.

In this episode of Scaling With AI, Alex Bacon is joined by sales coach Gavin Kowalski, founder of Method Engine, to unpack what effective AI use in B2B sales actually looks like in practice.

Drawing on his work with MSPs, cloud and technology sales teams, Gavin shares where AI is helping sellers move faster, where it creates lazy output, and why strategy matters far more than tools. They explore how top performing sales reps use AI for account research, note taking, proposals, and coaching without producing generic copy that fails the sniff test. The conversation also tackles the reality behind SDR automation, why leadership is often the blocker to better adoption, and how sales teams can turn their own data into a real advantage. This is a grounded, honest discussion about blending AI with human judgement, learning through play, and sharpening core skills like copywriting rather than outsourcing thinking. If you lead a sales team, coach sellers, or want to scale revenue with AI without losing credibility, this episode is for you.

AI is changing the legal sector fast, but what actually works in practice? What AI skills do people in the legal industry need?

In this episode of Scaling with AI, host Alex Bacon is joined by Rachel Hawkins, Senior Legal Operations Manager at Osborne Clarke, to unpack how a global law firm is moving from AI experimentation to real delivery.

Rachel shares how Osborne Clarke has built a responsible, scalable approach to AI in a highly regulated environment.

From early experimentation with private GPT models to transforming end to end legal workflows, this conversation goes beyond hype and into what law firms are actually doing today.

You will learn:

• How law firms are adopting AI responsibly without slowing innovation

• The difference between horizontal AI use and true process transformation

• Why governance, trust and education matter more than tools

• How AI is changing client expectations, pricing models and junior roles

• What leaders in legal and professional services can learn from this approach

A practical, honest episode for legal leaders, innovation teams and anyone serious about using AI to deliver real impact.

A look at the skills, tools, strategy and processes needed for successful AI adoption in legal services.

Julian Goldie, SEO agency founder, explains how AI content automation helped him scale from freelancer to an eight-figure business without hiring at speed.

In this episode of Scaling with AI, Julian Goldie joins Alex Bacon to break down how AI is being used to scale content and operations in real businesses. The conversation is aimed at founders, agency owners and consultants exploring AI for business growth.

Julian shares how AI tools are used to automate content creation at scale across YouTube, LinkedIn and short-form video, reaching millions of people each month. He explains the role of AI voice and video cloning, automated scripting, and structured quality control systems that allow small teams to compete with much larger organisations.

The episode also covers practical AI use cases in SEO delivery, backlink outreach, reporting automation and cost reduction. Julian discusses how to avoid AI hallucinations, where human input still matters, and how to introduce AI into teams without sacrificing quality.

If you are looking to use AI for content automation, marketing scale or operational efficiency, this episode offers clear, real-world insight. Listen now to learn how to scale with AI, not headcount.