In this episode of Scaling With AI, Alex Bacon speaks with Emily Maxie, Chief Growth Officer at Firm 360, a supplier to the accounting industry, about what leveraging AI in business actually looks like when you are responsible for growth.

Emily shares how her team is using AI in sales and marketing to drive real business growth, from saving over 750 hours of manual work to improving deal quality through better call prep and data. They explore how tools like Gong and Clay are reshaping sales execution, and why artificial intelligence marketing for small business is quickly becoming more accessible and more competitive.

The conversation also brings a sharp lens on AI in accounting. Contrary to expectations, accounting firms are moving fast, driven by talent shortages and the need to do more with less. But with that comes real tension around governance, client data and the future of entry-level roles.

This podcast about AI goes beyond tools to focus on mindset, measurement and leadership. If you are exploring artificial intelligence in business and want practical insight into what works, this episode is for you.

This episode is about what it really looks like when you start leveraging AI in business.

In this special “Best Bits” episode of Scaling with AI, Alex Bacon, Founder of BrightKeel AI distils the most valuable lessons from the last 20 episodes, bringing together insights from founders, operators and leaders who are actively using artificial intelligence in business to drive real results. This is an AI and business podcast focused on what actually works, not what sounds good.

You will learn how to approach AI with clarity, where most teams go wrong when implementing AI, and how to turn early experimentation into something that genuinely drives business growth with AI. From using your internal data as a competitive advantage to building the right workflows, culture and governance, this episode gives you a practical blueprint you can apply immediately.

You will hear directly from leaders who have successfully implemented AI, sharing the patterns, mistakes and breakthroughs that don’t make it into polished case studies.

If you are exploring artificial intelligence (AI) in business, whether in operations, sales or artificial intelligence marketing for small business, this episode will help you avoid common pitfalls and move faster with confidence.

If you are looking for a podcast about AI that focuses on real-world use, this is a strong place to begin.

Scaling with AI is an AI and business podcast for founders, operators and senior leaders who want to understand how to use artificial intelligence in business to drive real results. From AI strategy and workflows to artificial intelligence marketing for small business, each episode explores practical ways of leveraging AI in business for sustainable growth.

Most teams are experimenting with artificial intelligence in business. Very few are truly leveraging AI in business to drive measurable growth.

In this episode of Scaling With AI, Alex Bacon speaks with Nikki Laker, Marketing Director at Opus Technology, about what artificial intelligence (AI) in business looks like when it moves beyond prompts and into performance. This is a practical, grounded podcast about AI for leaders who want results, not theory.

Nikki shares how she built a custom “unicorn” GPT that identifies keyword gaps, generates SEO and GEO content, maps internal links and tracks time saved. In the first month alone, her small marketing team reclaimed five full working days. They also explore how AI-powered sales assistants are accelerating research, improving outreach and shortening sales cycles.

The conversation goes deeper into artificial intelligence marketing for small business, measuring AI visibility, using Reddit strategically, and balancing tools like ChatGPT, Copilot and Claude. It is an honest look at business growth AI in action, including the tensions, experiments and mindset shifts required to make it work.

If you are serious about scaling through artificial intelligence in business, this AI and business podcast will give you practical insight and a clearer path forward.