Most founders have no idea what their business is actually worth, yet 70 to 90 percent of their net worth is tied up in it.

In this episode of Scale to Sell, Steve and Adam break down the "wealth gap" that traps so many business owners and why guessing at your valuation is one of the most expensive mistakes you can make.

They share stories of owners who built their retirement plans on assumed business values, only to discover they were millions off when they finally got a real valuation. From customer concentration issues to founder dependency to outdated systems, Steve and Adam explain the hidden factors that quietly drag value down and threaten a successful exit.

What you'll take away:

• Why the majority of your net worth is trapped in the business

• How inaccurate assumptions ruin exit plans

• What buyers actually pay for (hint, it's not revenue alone)

• Three steps to close the wealth gap and harvest your equity

• And more!

Resources:

• Get your free personalized report at www.scaletosell.com/value

• Unlock your business's potential with our free Scale to Sell self-assessment

• Book your free discovery call with us today!

Connect with Our Team:

• Website: Scale to Sell

• info@scaletosell.com

• LinkedIn: Scale to Sell

• Facebook: Scale to Sell

• YouTube: Scale to Sell

• Instagram: Scale to Sell

Connect with Adam Burton and Steve Burton:

• LinkedIn: Adam Burton

• LinkedIn: Steve Burton

Most founders assume their CPA has them covered. If the IRS isn't sending letters, everything must be fine… right?

In this episode of Scale to Sell, Steve and Adam break open one of the biggest blind spots in the business-owner world, showing why the "old way" of tax preparation keeps owners overpaying year after year without ever realizing what's possible.

Steve shares real cases where advanced tax planning teams uncovered six- and seven-figure savings for owners who thought they were already in great shape. Adam explains why traditional CPAs rarely bring proactive strategies to the table, and how founders can tell when they've outgrown their current advisor.

What you'll take away:

• What advanced tax planning actually is and why wealthy families use it

• Signals you've outgrown your CPA

• Legal strategies that may reduce income and capital gains taxes

• How tax planning fits into building an exit-ready business

• And more!

Resources:

• Get your free personalized report at www.scaletosell.com/value

• Unlock your business's potential with our free Scale to Sell self-assessment

• Book your free discovery call with us today!

Connect with Our Team:

• Website: Scale to Sell

• info@scaletosell.com

• LinkedIn: Scale to Sell

• Facebook: Scale to Sell

• YouTube: Scale to Sell

• Instagram: Scale to Sell

Connect with Adam Burton and Steve Burton:

• LinkedIn: Adam Burton

• LinkedIn: Steve Burton

What does it take to build a thriving business that runs like a well-oiled machine without losing sight of your people?

In this success story, we hear how one entrepreneur turned a one-man lawn care startup into a multi-location operation built on faith, family, and smart systems.

In this episode, Steve Burton sits down with Craig Zeigler, founder of Agronomic Lawn Management (ALM), a Virginia-based business that has grown steadily for more than 25 years by focusing on leadership, education, and trust.

Steve and Craig discuss:

• How a golf course setback sparked a new business idea

• The early grind, from flyers to long days and "working scared"

• Investing in growth and mentorship through strategic consulting

• How structure, process, and people fuel scalability

• Building culture, faith, and financial wisdom into the workplace

• Letting go of control and empowering your team to lead

• And more!

Resources:

• Get your free personalized report at www.scaletosell.com/value

• Unlock your business's potential with our free Scale to Sell self-assessment

• Book your free discovery call with us today!

Connect with Our Team:

• Website: Scale to Sell

• info@scaletosell.com

• LinkedIn: Scale to Sell

• Facebook: Scale to Sell

• YouTube: Scale to Sell

• Instagram: Scale to Sell

Connect with Adam Burton and Steve Burton:

• LinkedIn: Adam Burton

• LinkedIn: Steve Burton

Connect with Craig Zeigler:

• LinkedIn: Craig Zeigler

• LinkedIn: Agronomic Lawn Management

• Agromatic Lawn Management (ALM)

About Our Guest:

Craig Zeigler is the founder and president of Agronomic Lawn Management (ALM), a leading lawn care company serving Southeastern Virginia for more than 25 years. With a background in turfgrass management and a business built on faith, education, and trust, Craig has grown ALM from a one-man operation to a multi-location success story. His philosophy, "We grow, we don't mow," reflects his passion for excellence, client service, and developing people who take ownership of their work.