This is episode 806.

Read the complete transcription on the Sales Game Changers Podcast website here.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred discussed where we are with AI and B2B and B2Government sales with ScienceLogic leaders Wendy Wooley, VP of Customer Advocacy and Strategy, and Lee Koepping, Global Sales Engineering at ScienceLogic.

Find Wendy on LinkedIn. Find Lee on LinkedIn.

WENDY'S TIP: "You can't replace human relationships in sales, but AI helps you stay proactive when organizations change."

LEE'S TIP: "Sales is still very much a human game. AI won't replace that but it can get you to the right people, at the right time, with the right insight."

This is episode 805.

Read the complete transcription on the Sales Game Changers Podcast website here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Jessica Baker from AchieveUnite. AchieveUnite is an Institute for Effective Professional Selling Selling Essentials Marketplace partner. She was a presenter at the October 9 Women in Sales Elevation Conference.

Watch the video of this podcast on YouTube here.

Find Jessica on LinkedIn.

JESSICA'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."

This is episode 804.

Read the complete transcript on the Sales Game Changers Podcast website here.

This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance.

Watch the interview on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Adam Rapp, Academic Director of the Ralph and Luci Schey Sales Centre at Ohio University and Vice President of Research Integration at Tyson Group.

Find Adam on LinkedIn.

ADAM'S TIP: "Sales talent isn't born. It's built through deliberate development, coaching, and repetition."

This is episode 803.

Read the transcript on the Sales Game Changers Podcast website here.

Watch the video of the podcast here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Tim Sullivan, former sales training leader at companies including Richardson and Sales Performance International. He also authored numerous books and worked in technology sales. He was a past speaker at the Institute for Effective Professional Selling.

He has trained hundreds of thousands of selling professionals at the world's leading sales organizations. I invited him to share his three tips for selling professionals as he enters retirement.

Find Tim on LinkedIn. [Note that he announced he was leaving LinkedIn on December 31, 2025!]

TIM'S TIP: "People still buy from people they trust. That was true in 1981, and it's true today."

This is episode 800. Woo hoo!

Read the complete transcript on the Sales Game Changers Podcast website here.

This is the 800th episode of the award-winning Sales Game Changers Podcast! If you're here, send Fred a congratulations message on LinkedIn and he'll send you a special gift.

Thanks for everyone who listened to at least one listed of the show!

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred and Gina, host of the Women in Sales Leadership sub-brand of the podcast are interviewed by Darryl Peek. VP of Public Sector partnerships at Elastic.

Find Gina on LinkedIn. Find Darryl on LinkedIn.

FRED'S TIP: "If you want to be successful in sales, you have to be known for something. Sales is hard, and that's why professional selling matters."

GINA'S TIP: "If people don't know your aspirations, they can't help you grow. You have to raise your hand."

DARRYL'S TIP: "Business is a contact sport. Every handshake, every meeting, every follow-up. That's on you."

This is episode 802.

Read the complete transcription on the Sales Game Changers Podcast website.

Watch the video of the podcast here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Rob Efrus. He presented at the Carahsoft 16th Federal Budget Breakfast on December 13, 2025.

Find Rob on LinkedIn.

ROB'S TIP: "In federal sales, success doesn't come from chasing budgets. It comes from understanding mission priorities, timing, and where money is actually allowed to move."

This is episode 801.

Read the complete trancription on the Sales Game Changers Podcast here.

This is the sixth episode of the "Marketing and Selling Effectiveness Podcast." Regularly, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications.

Watch the video of this podcast on YouTube here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

On today's show, Fred and Julie meet with Kelley Harar, a Maximus Managing Director and Liz Anthony, formerly a marketing director at Maximus.

Find Liz on LinkedIn. Find Kelley on LinkedIn.

LIZ'S TIP: "In B2G, marketing effectiveness isn't about generating noise. It's about enabling sales to earn credibility long before a deal is on the table."

KELLEY'S TIP: "Marketing and sales effectiveness isn't about alignment meeting. It's about showing up together around the mission and earning trust at every step of the buying journey."

This is episode 799.

Read the complete transcription on the Sales Game Changers Podcast website.

Watch the video of the podcast here.

The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here.

FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast!

Subscribe to the Sales Game Changers Podcast now on Apple Podcasts!

Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here.

Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now!

Today's show featured an interview with Colleen Stanley, author of "Be The Mentor Who Mattered." Also appearing is Julie Jackson, Senior Vice President of Special Market Sales at BSN SPORTS.

Find Colleen on LinkedIn. Find Julie on LinkedIn.