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Here’s the story of a producer, creative, father, and entrepreneur who blends music, storytelling, and authentic Hawaiian food. Born and raised in Pepe‘ekeo, Hawai‘i and rooted in values of aloha and community, he moved to the San Gabriel Valley in 2008 to pursue audio engineering. An internship with Doggystyle Records opened doors to collaborations with Snoop Dogg, Kendrick Lamar, and Jay Rock. By 2015 he began releasing instrumental music, earning over 2 million streams and a loyal following in the lofi and chillhop space.

In 2022 he joined the Lone Lobos Podcast as producer and on-air contributor alongside Cobra Kai’s Xolo Maridueña and Jacob Bertrand. The show has since amassed millions of streams and partnered with brands like Netflix, Sony, and San Diego Comic-Con. We dig into the craft behind consistent content: building audience, managing partnerships, and keeping creative energy high across music and podcasting.

His love for food traces back to Hawai‘i and a family heritage that’s Hawaiian, Puerto Rican, and Japanese. Inspired by his grandmother’s pasteles and his parents’ home cooking, he worked with East Los Musubi in El Sereno starting in 2015 and launched Unreal Poke in December 2023—a Native Hawaiian-owned pop-up rooted in food activism and cultural authenticity. In its first year, Unreal Poke served at 80+ events including Smorgasburg LA, 626 Night Market, and 88Rising’s Head in the Clouds Festival.

Fatherhood sits at the center of it all. Since 2011 he’s focused on raising his son with traditions passed down through food and story. This episode covers the journey from studio sessions to street food, how to build a values-driven pop-up, and what cultural integrity looks like in both music and cuisine. Keywords: Hawaiian food, Native Hawaiian-owned, poke pop-up, lofi, chillhop, Doggystyle Records, Snoop Dogg, Kendrick Lamar, Jay Rock, Lone Lobos Podcast, Smorgasburg LA, 626 Night Market, Head in the Clouds, East Los Musubi, San Gabriel Valley.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

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Here’s the story of a first-generation Chinese American filmmaker whose roots in Alhambra and the San Gabriel Valley shape every frame she makes. With a psychology degree from UCLA and a name honoring her parents’ immigration lawyer, she crafts grounded family dramas with a hint of fantasy—stories of resilience, friendship, and hope drawn from the immigrant communities she grew up around.

She’s directed 13 short films and contributed to more than 30 film and video projects with companies like CBS, HBO, and Disney. Along the way she earned recognition in industry pipelines and competitions, including the CBS Leadership Pipeline Challenge and the 2023 CAPE Julia S. Gouw Short Film Challenge (presented by the Coalition of Asian Pacifics in Entertainment and Janet Yang Productions).

In this episode, we dig into process and pathway: moving from idea to script to screen, casting authentically, building a crew, and translating lived experience into universal cinema. We talk festivals and funding, pitching and partnerships, and how a filmmaker balances creative voice with the practical realities of producing in Los Angeles and the SGV.

If you care about Asian American stories, indie filmmaking, or turning personal history into powerful narrative, this conversation is for you. Keywords: Chinese American filmmaker, San Gabriel Valley, Alhambra, UCLA, independent film, short films, women in film, Asian American stories, CAPE, CBS Leadership Pipeline, representation, immigrant family drama, Los Angeles filmmaking.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s a conversation with a restaurant growth operator who’s spent 20+ years at the intersection of dining, loyalty, and partnerships. From helping launch LivingSocial’s first outside sales footprint to expanding Square’s Caviar gourmet delivery in Downtown LA, he’s now at Rewards Network, where he runs dining programs for major brands across airlines, hotels, and wireless. The focus: predictable traffic, measurable spend, and cash flow that helps restaurants grow.

We break down how these dining programs actually work—enrollment, card-linked offers, and the data that proves incremental visits—plus the funding model where Rewards Network pre-purchases members’ meals up front to inject capital into restaurants. Expect practical tactics on filling seats, lifting average check, and turning occasional diners into regulars through A/B-tested offers and localized campaigns.

His path runs from Phoenix to Pasadena to North Hollywood, with stints in Carlsbad, Del Mar, and Leucadia along the way. A Northern Arizona University grad with post-grad business coursework at Pasadena City College, he moved to Pasadena in 2002 to work at Charter Media and spent eight years there. He’s a Burbank Chamber member, a longtime restaurant partner to owners across LA, and a dad to a Pasadena-born son—plus an outdoors guy who camps on his own three acres near Flagstaff.

If you’re a restaurant owner or marketer, this episode is a playbook: how to evaluate dining rewards, negotiate terms, track true lift vs. cannibalization, and stack channels (delivery, loyalty, email, social) for sustainable growth. Keywords: restaurant marketing, dining rewards, card-linked offers, customer acquisition, loyalty ROI, restaurant funding, Caviar, LivingSocial, Rewards Network, Pasadena, San Gabriel Valley.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s the story of a San Gabriel Valley nonprofit turning loss into action. Based in Covina, the Man-e Moreno Foundation was created after the death of Manuel Joseph Moreno, transforming a family tragedy into a mission to serve youth and support families affected by violence. The focus is whole-person impact—meeting physical, mental, and academic needs while strengthening community ties.

At the center of its work is the 212 Training Center, a program designed to develop student-athletes through fitness, mentorship, and academic support. From speed and agility to study habits and character, the model pairs training with guidance so kids can win on the field, in the classroom, and at home.

The foundation also speaks to healing and prevention. Its programs extend support to families of victims of violent crime, while leadership engages local youth and partners across the SGV. It’s community work rooted in real experience—and a belief that consistent mentorship, structure, and purpose can change lives.

In this episode, we dig into how a neighborhood foundation builds programs that last: fundraising, partnerships, facilities, and the day-to-day playbook that keeps kids showing up. Keywords: Man-e Moreno Foundation, 212 Training Center, Covina, San Gabriel Valley, youth mentorship, student-athlete training, victims of violent crime support, nonprofit leadership, community programs.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s a conversation with a broadcast veteran who’s spent nearly 30 years in large-market media—hosting radio, interviewing icons like Eminem, Mike Tyson, Jim Brown, and Kendrick Lamar, and now operating on the executive side with a global music brand. He helped pioneer the shift from traditional radio to YouTube, building on-air personalities into on-screen creators and translating audience habits into sustainable digital growth.

We dig into the strategy behind platform transitions: how to repurpose radio segments for video, design thumbnails and titles that convert, and build a content pipeline that keeps creators consistent without burning out. Expect real talk on partnerships, rights, monetization, and measuring what matters across broadcast, YouTube, and socials.

His community work runs just as deep. Through Monrovia’s public access network KGEM-TV, he developed civic programming—City Council and School Board recaps, How to Run for Office, Digital Dialogues—and produced events like House Party at the Park to bring neighbors together. He’s launching commUNITY reIMAGINED and hopes to expand DREAM CHASERS career day in the SGV, connecting students with creative-industry pros.

Recognition followed: a national honor from the Alliance for Community Media (Jewell Ryan White award for cultural diversity) and a role as city delegate in bringing the All-America City award home to Monrovia. If you care about radio-to-digital evolution, music business strategy, community media, and youth mentorship, this episode is a playbook. Keywords: radio to YouTube, music industry, content strategy, community media, KGEM-TV, civic engagement, creator economy, live events, career day, San Gabriel Valley.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s the story of a San Gabriel Valley daughter who turned community roots into a career of service. Raised in Monterey Park and Montebello, she grew up at Robert Hill Lane, Macy Intermediate, and Schurr High—so the SGV isn’t just a place, it’s her identity. After a brief move to Chino Hills, she came home so her three kids could grow up in the same tight-knit neighborhoods, splitting time between Brightwood Elementary, Schurr, and Mark Keppel.

Community leadership shows up everywhere in her life. Her family was immersed in the Japanese American basketball scene, and she served as president of the Jetts/Jets program through Plymouth Church in Montebello—helping it grow from eight teams to more than twenty in just two years. That same “show up and build” mentality comes from her parents’ entrepreneurial hustle: a well-known local carpet-cleaning business on one side and a scrappy jewelry side hustle on the other.

Professionally, she helped launch a dental lab in Monterey Park and then pivoted to real estate in 2014. Her specialty is guiding families through emotionally complex transactions—selling inherited homes and buying first homes—with a step-by-step approach that keeps clients informed, protected, and confident. Think neighborhood expertise, clear communication, and fierce advocacy from offer to close.

This episode traces how SGV roots, youth sports leadership, and small-business grit shaped a real estate career centered on trust and community. We talk first-time buyer roadmaps, inherited-property checklists, negotiation style, and what makes SGV neighborhoods special. Keywords: San Gabriel Valley, Monterey Park, Montebello, Mark Keppel, Schurr High, Japanese American basketball, youth sports, first-time homebuyer, inherited property, real estate agent, SGV real estate, East LA, community leadership.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s the story of an SGV native building community through coffee. Raised in Covina and West Covina and now rooted in Pasadena, Melissa Spolar blends events, marketing, nonprofit work, and café culture to connect neighbors and small businesses. She created the Pasadena Coffee Passport to spotlight the city’s specialty shops and invite locals and visitors to explore together.

Her community-building chops were sharpened inside social enterprise coffee, where she helped operationalize youth workforce programs and day-to-day café impact in Pasadena. That experience informs how she curates shops, designs activations, and measures what actually moves the needle for small businesses.

Looking ahead, she’s developing the Highland Park Coffee Passport and laying the groundwork for Nightcap Collective, a neighborhood social club meant to spark face-to-face connection after hours. The goal is simple: create intentional spaces—day and night—where people can meet, talk, and support local spots.

In this episode, we dig into how a simple idea—stamp your way through local cafés—became a platform for small-business discovery, creator collaborations, and neighborhood pride. We cover partner selection, passport mechanics, shop economics, and how coffee culture can anchor inclusive community spaces across the San Gabriel Valley and Northeast LA. Keywords: Pasadena Coffee Passport, Highland Park Coffee Passport, Pasadena coffee shops, SGV cafés, coffee crawl, coffee community, social enterprise, Nightcap Collective.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s the story behind a multi-Emmy-winning journalist whose roots run deep in the San Gabriel Valley. Raised by a family that fled Vietnam, she grew up in local neighborhoods, went to San Gabriel High, and learned early how community shapes character. Those SGV years—family hustle, public schools, and a love for Dodgers and Lakers seasons—set the tone for a life built on curiosity, resilience, and service.

Her career started the old-school way: entry-level newsroom roles, odd hours, and saying yes to every assignment. From California to a pit stop in Texas and eventually New York, she worked in some of the country’s top markets—writing, producing, and learning the daily news grind while chasing long-form investigations. Along the way, she developed a reporter’s instinct for people stories and a producer’s discipline for facts, timelines, and accountability.

That path led to national leadership, guiding a consumer/business/technology team that turns complex topics into clear, useful coverage. The through-line is personal: growing up SGV taught her to translate big systems into everyday impact—how inflation hits families, how scams target the vulnerable, how tech and privacy shape real life. Service journalism isn’t a buzzword here; it’s a mission.

This episode traces the journey from SGV kid to national newsroom leader—the early jobs that opened doors, the mentors who mattered, the pivots that stuck, and the values that never changed. Watch to learn how local roots can power a national career, and drop a comment with a San Gabriel Valley memory or the consumer/tech question you want answered next. Keywords: San Gabriel Valley, SGV, immigrant family, AAPI, journalism career path, newsroom producer, consumer news, tech news, CBS News, service journalism, UC San Diego, Los Angeles.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com