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Here’s the story of a producer, creative, father, and entrepreneur who blends music, storytelling, and authentic Hawaiian food. Born and raised in Pepe‘ekeo, Hawai‘i and rooted in values of aloha and community, he moved to the San Gabriel Valley in 2008 to pursue audio engineering. An internship with Doggystyle Records opened doors to collaborations with Snoop Dogg, Kendrick Lamar, and Jay Rock. By 2015 he began releasing instrumental music, earning over 2 million streams and a loyal following in the lofi and chillhop space.

In 2022 he joined the Lone Lobos Podcast as producer and on-air contributor alongside Cobra Kai’s Xolo Maridueña and Jacob Bertrand. The show has since amassed millions of streams and partnered with brands like Netflix, Sony, and San Diego Comic-Con. We dig into the craft behind consistent content: building audience, managing partnerships, and keeping creative energy high across music and podcasting.

His love for food traces back to Hawai‘i and a family heritage that’s Hawaiian, Puerto Rican, and Japanese. Inspired by his grandmother’s pasteles and his parents’ home cooking, he worked with East Los Musubi in El Sereno starting in 2015 and launched Unreal Poke in December 2023—a Native Hawaiian-owned pop-up rooted in food activism and cultural authenticity. In its first year, Unreal Poke served at 80+ events including Smorgasburg LA, 626 Night Market, and 88Rising’s Head in the Clouds Festival.

Fatherhood sits at the center of it all. Since 2011 he’s focused on raising his son with traditions passed down through food and story. This episode covers the journey from studio sessions to street food, how to build a values-driven pop-up, and what cultural integrity looks like in both music and cuisine. Keywords: Hawaiian food, Native Hawaiian-owned, poke pop-up, lofi, chillhop, Doggystyle Records, Snoop Dogg, Kendrick Lamar, Jay Rock, Lone Lobos Podcast, Smorgasburg LA, 626 Night Market, Head in the Clouds, East Los Musubi, San Gabriel Valley.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s the story of a first-generation Chinese American filmmaker whose roots in Alhambra and the San Gabriel Valley shape every frame she makes. With a psychology degree from UCLA and a name honoring her parents’ immigration lawyer, she crafts grounded family dramas with a hint of fantasy—stories of resilience, friendship, and hope drawn from the immigrant communities she grew up around.

She’s directed 13 short films and contributed to more than 30 film and video projects with companies like CBS, HBO, and Disney. Along the way she earned recognition in industry pipelines and competitions, including the CBS Leadership Pipeline Challenge and the 2023 CAPE Julia S. Gouw Short Film Challenge (presented by the Coalition of Asian Pacifics in Entertainment and Janet Yang Productions).

In this episode, we dig into process and pathway: moving from idea to script to screen, casting authentically, building a crew, and translating lived experience into universal cinema. We talk festivals and funding, pitching and partnerships, and how a filmmaker balances creative voice with the practical realities of producing in Los Angeles and the SGV.

If you care about Asian American stories, indie filmmaking, or turning personal history into powerful narrative, this conversation is for you. Keywords: Chinese American filmmaker, San Gabriel Valley, Alhambra, UCLA, independent film, short films, women in film, Asian American stories, CAPE, CBS Leadership Pipeline, representation, immigrant family drama, Los Angeles filmmaking.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com

Send us a text

Here’s a conversation with a restaurant growth operator who’s spent 20+ years at the intersection of dining, loyalty, and partnerships. From helping launch LivingSocial’s first outside sales footprint to expanding Square’s Caviar gourmet delivery in Downtown LA, he’s now at Rewards Network, where he runs dining programs for major brands across airlines, hotels, and wireless. The focus: predictable traffic, measurable spend, and cash flow that helps restaurants grow.

We break down how these dining programs actually work—enrollment, card-linked offers, and the data that proves incremental visits—plus the funding model where Rewards Network pre-purchases members’ meals up front to inject capital into restaurants. Expect practical tactics on filling seats, lifting average check, and turning occasional diners into regulars through A/B-tested offers and localized campaigns.

His path runs from Phoenix to Pasadena to North Hollywood, with stints in Carlsbad, Del Mar, and Leucadia along the way. A Northern Arizona University grad with post-grad business coursework at Pasadena City College, he moved to Pasadena in 2002 to work at Charter Media and spent eight years there. He’s a Burbank Chamber member, a longtime restaurant partner to owners across LA, and a dad to a Pasadena-born son—plus an outdoors guy who camps on his own three acres near Flagstaff.

If you’re a restaurant owner or marketer, this episode is a playbook: how to evaluate dining rewards, negotiate terms, track true lift vs. cannibalization, and stack channels (delivery, loyalty, email, social) for sustainable growth. Keywords: restaurant marketing, dining rewards, card-linked offers, customer acquisition, loyalty ROI, restaurant funding, Caviar, LivingSocial, Rewards Network, Pasadena, San Gabriel Valley.

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Music Credits

Intro
Euphoria in the San Gabriel Valley, Yone OG

Stinger
Scarlet Fire (Sting), Otis McDonald, YouTube Audio Library

Outro
Euphoria in the San Gabriel Valley, Yone OG

__________________

My SGV Podcast:

Website: www.mysgv.net
Newsletter: Beyond the Mic
Patreon: MySGV Podcast
info@sgvmasterkey.com