SEO in 2023 Podcast Por Majestic.com arte de portada

SEO in 2023

SEO in 2023

De: Majestic.com
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We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economía Marketing Marketing y Ventas
Episodios
  • Get expertise straight from the source - with Katie Thompson

    Get expertise straight from the source - with Katie Thompson
    Nov 5 2025

    Katie Thompson shares the importance of getting expertise straight from the source - EEAT is still important and the most valuable content will come from those who have interviewed real-life, human experts.

    Talking points include:

    What do you mean by get expertise straight from the source?

    Why is EEAT still important?

    How does the importance of EEAT manifest itself?

    You say that the most valuable content will come from those who have interviewed real-life, human experts. What does this mean in practice?

    How do you put together an expert-driven content marketing strategy?

    What do you have to include in your content to maximise the opportunity?
    Más Menos
    17 m
  • Mastering the basics now has never been important - Ryan White

    Mastering the basics now has never been important - Ryan White
    Oct 29 2025

    Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft skill.

    Talking points include:

    What are the SEO basics now?

    Why have they changed?

    Why is understanding data now a key soft skill?

    What does this mean?

    How does this impact SEO on an ongoing basis?

    How does this impact the way that SEO works with other marketing channels?

    How does this impact SEO strategy?
    Más Menos
    17 m
  • Optimising for Google Organic product grids is more important than ever - Callum Lockwood

    Optimising for Google Organic product grids is more important than ever - Callum Lockwood
    Oct 22 2025

    Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.

    Talking points include:

    What are Google Organic product grids?

    What is “top tier product schema?”

    How do you implement it?

    How do you measure its success?

    What are typical blockers to visibility?

    How do you fix them?
    Más Menos
    17 m
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Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

Great content

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I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

From an SEO - Good & Quick Information

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