SEO in 2023 Podcast Por Majestic.com arte de portada

SEO in 2023

SEO in 2023

De: Majestic.com
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We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economía Marketing Marketing y Ventas
Episodios
  • Make analytics ready for your SEO to be able to track data effectively - with Priya Verma

    Make analytics ready for your SEO to be able to track data effectively - with Priya Verma
    Sep 24 2025

    Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.

    Talking points include:

    How do you make analytics ready for your SEO?

    Why does this let you track data more effectively?

    What software do you use?

    What data should be used in GA4?

    Metrics and dimensions

    How do you use this data elsewhere?

    What impact does this have?
    Más Menos
    18 m
  • There's never been a better time to bridge any gaps between SEO and brand marketing - Christian Rigg

    There's never been a better time to bridge any gaps between SEO and brand marketing - Christian Rigg
    Sep 17 2025

    Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.

    Talking points include:

    What are some typical gaps between SEO and brand marketing in a strategy?

    How do you prioritise what needs to be done?

    Who should be responsible for this?

    How does an SEO work more closely with brand?

    How can these essential instruments, as you call them, work together in perfect harmony?

    How do you measure the impact of this?
    Más Menos
    20 m
  • Start building your brand authority and direct audience relationships now - with John Iwuozor

    Start building your brand authority and direct audience relationships now - with John Iwuozor
    Sep 10 2025

    John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.

    Talking points include:

    Why is brand authority so important?

    Why are direct audience relationships so important?

    Why does brand recognition get you cited in AI answers?

    Why does this keep you top-of-mind when traffic from search declines?

    Why does this drive sustainable revenue growth?

    How do you measure the impact of this?
    Más Menos
    19 m
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Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

Great content

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I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

From an SEO - Good & Quick Information

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