SEO in 2023

De: Majestic.com
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  • Resumen

  • We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
    Copyright 2023 Majestic.com
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Episodios
  • Tackling Changes from Algorithm Updates - with Sally Raymer

    Tackling Changes from Algorithm Updates - with Sally Raymer
    Apr 25 2025

    Sally Raymer talks about how you should go about tackling changes from algorithm updates.

    Discussion points include:

    How do you keep track of Algorithm Updates?

    How do you decide what are the key algorithm updates to act on?

    How soon do you act?

    Changes in intent / competition / volatility

    How do you analyze changes in user intent?

    How do you determine whether your brand can continue to compete in these spaces?

    How do you find new opportunities?

    What are some examples of bad practices that get punished now?

    How do you regain momentum after suffering from an algorithm update?

    How do you predict the sustainability of new found opportunities?
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    14 m
  • The importance of refreshing old content - with Filipa Serra Gaspar

    The importance of refreshing old content - with Filipa Serra Gaspar
    Apr 24 2025

    Filipa Serra Gaspar talks about the importance of refreshing old content.

    Discussion points include:

    How do you select the content that needs to be refreshed?

    What metrics are you looking at when deciding on the content that needs to be refreshed?

    How do you know when to refresh the content, when to delete the content and when to leave it alone?

    How do you refresh the content?

    How do you know the part of content to refresh?

    Do you remove some of the old content or just add new content?

    What tools do you use?

    How do you know what to add to the content?

    Can you outsource this process?

    What are you looking to happen when you refresh content?

    How do you measure the impact of this?
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    16 m
  • AI is here to stay - with Vivek Shankar

    AI is here to stay - with Vivek Shankar
    Apr 23 2025

    Vivek Shankar shares why AI is here to stay and what to do about it.

    Talking points include:

    Why is AI here to stay?

    What does that mean for content marketers?

    What do you mean by implementing AI successfully?

    You talk about models - are these best models to use for different industries?

    What is the wrong way to implement AI?

    How do you ensure quality in content?

    How do you measure results?

    What AI software do you use?

    How do you integrate this into your content strategy?
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    22 m
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Lo que los oyentes dicen sobre SEO in 2023

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Historia
  • 4.5 out of 5 stars
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Imagen de perfil para David Gregory

Great content

Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

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  • Total
    5 out of 5 stars
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    5 out of 5 stars
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    4 out of 5 stars
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From an SEO - Good & Quick Information

I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

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