SEO in 2023 Podcast Por Majestic.com arte de portada

SEO in 2023

SEO in 2023

De: Majestic.com
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We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year... You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. What's covered? CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content CHAPTER 9:  User Centricity – why focusing on users is important for SEO and how user experience impacts SEO CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!Copyright 2023 Majestic.com Economía Marketing Marketing y Ventas
Episodios
  • Get more value from your visuals – with Desmond Boateng

    Get more value from your visuals – with Desmond Boateng
    Mar 27 2026

    One of the ways that you can teach AI about what you offer is to enhance your image offering. This is what Desmond Boateng advises.

    Desmond says: “Use visual commerce, which means using contextual images for e-commerce.

    Also, for any business that works with products, instead of using plain product photos, use contextual photos with different settings based on AI.”

    Is there a type of image that you would recommend?

    “I recommend using context-rich visuals.

    Think about lifestyle photos and AI-generated product imagery that make the online shopping experience more engaging and trustworthy. That could be 3D renders or lifestyle photos, or it could be using AI to create video based on those high-quality images.
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    16 m
  • Make sure machines truly see your brand and your product – with Myriam Jessier

    Make sure machines truly see your brand and your product – with Myriam Jessier
    Mar 26 2026

    Myriam Jessier highlights the importance of ensuring that machines truly see the precise nature of your products.

    Myriam says: “Everyone is slowly coming to realise that SEO is changing in many different ways.

    My tip is to make sure that your brand and your products are machine-readable, because we're dealing with multimodal search now. That means I can take out my phone, take a picture of your product and say, ‘Is this vegan?’ - and I will get the answer right away.

    SEO is entering the outside world, beyond the web.”
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    21 m
  • Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan

    Stop designing SEO pages as AI encyclopaedias - Kirsty McLellan
    Mar 25 2026

    Kirsty McLellan shares that it's key to stop designing SEO pages as AI encyclopaedias — and start designing them as human experiences. Talking points include: How do you design pages for AI and humans? If you design for humans are you less optimised for AI? Can you design separate pages for AI and humans? What does the optimum combined optimised page look like? Is it worthwhile to still optimize for humans? Are humans still visiting websites? What are the metrics to measure success?
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    16 m
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Very educational, the content is great for getting started in SEO. I have learned a lot about SEO.

Great content

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I do enjoy this series. With all of the changes in the world of SEO and search engines in general, they have experts explaining a variety of topics. They include up to date, what to do, and what not to do for SEO in 2023. As an SEO specialist who deals with a lot of accounts, I have found great insights. I'm almost finished with the series. Definitely keep this up. 👌

From an SEO - Good & Quick Information

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