Avoid shiny toy syndrome – with Anthony Barone

Anthony Barone understands the importance and impact of AI, but tempers that with the essential nature of fundamental SEO principles. Anthony says: “AI/GEO/LLMEO is all the rage, but core fundamental SEO principles still apply.” What's distracting SEOs at the moment, that isn't worth spending time on? “A lot of SEOs are just jumping on the bandwagon, which I get. ChatGPT, Perplexity, Claude, Manus, and all of these are coming in, and yes, some behaviours are changing. We've got AI Mode coming in. We'll have Web Guide coming in. I get it. However, from an SEO perspective, but also from a business perspective, core SEO fundamentals still apply. You want to be able to crawl before you can sprint. With shiny toy syndrome, and everyone wanting to be the latest and greatest and wanting to jump on the trends, they're forgetting that those SEO principles still apply.