• SBP 117: The Barber's Brief: Chasing the high? April 17, 2025

  • Apr 17 2025
  • Duración: 26 m
  • Podcast

SBP 117: The Barber's Brief: Chasing the high? April 17, 2025

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  • Resumen

  • Welcome to another episode of The Barber’s Brief!

    Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

    Enjoy the show!

    Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

    Get in touch with our hosts:

    Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

    Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

    Timestamps:

    00:00 - Introduction

    01:28- Consumer Behaviour Insights from Amazon

    04:33 - Digital Marketing and Incrementality Challenges

    08:36 - NBA Viewership and Streaming Trends

    12:56 - Liquid Death's Strategic Market Exit

    17:16 - Peloton's Business Model Evolution

    22:26 - Puma's Bold Campaign Launch

    24:27 - Upcoming Episode Preview with Jaguar Land Rover CMO
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