In our latest episode of The Sleeping Barber Podcast, we welcome Jeremy Miller, President of Sticky Branding.

Jeremey breaks down revenue gaps and shows how businesses can turn them into opportunities for growth. He introduces the slingshot strategy for rapid acceleration in uncertain times, emphasizing market validation and customer needs.

We also discuss the Play to Win framework, the dangers of rebranding without a strong foundation, and why real marketing goes beyond advertising.

If you’re looking for actionable insights on branding, strategy, and sustainable growth, this one’s for you!

Our Guest

President of Sticky Branding - Brand Consulting Firm with offices in Toronto, Rochester & Cape Town

https://www.linkedin.com/in/jeremymiller/

≠Author of Sticky Branding https://www.amazon.com/dp/1989025889/ref=tsm_1_fb_lk

And Brand New Name https://www.amazon.com/dp/1989025609/ref=tsm_1_fb_lk

Follow our Updates

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps

00:00 - Introduction to Revenue Gaps

03:10 - Understanding Revenue Gaps

06:10 - The Slingshot Strategy Explained

08:51 - Market Validation and Sales Sprints

12:03 - Adapting Products and Services

14:53 - The Role of Marketing in Revenue Gaps

18:02 - Building Capabilities for Growth

21:09 - Case Studies: Success Stories

24:09 - Challenges in Market Pivoting

26:53 - The Importance of Customer Intimacy

29:52 - Conclusion and Key Takeaways

42:56 - Understanding the 3% Rule in Marketing

45:11 - The Importance of Brand Relationships

46:24 - Navigating Market Competition and White Space

48:39 - The Role of Brand Accelerators

49:31 - Rebranding: Risks and Strategies

52:47 - Creating Competitive Advantages through Branding

56:46 - The Evolution of Brand Strategy

01:01 - Post pod with Marc and V