Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:07 - Pepsi buys Poppi Prebiotic soda for $1.95B

03:15 - The Death of Attention Economy

11:10 - Appealing to Canadian Pride in Ads is a Delicate Dance

13:50 - The Future of Retail Media Networks

16:40 - Marketing Moment - IPA on Making Effectiveness Work

22:50 - Ad of the week: Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off

25:03 - Coming up next week.

In The News Links:

Pepsi buys Poppi Prebiotic soda for $1.95B

https://www.cbc.ca/news/business/pepsico-poppi-prebiotic-soda-deal-1.7485690

The Death of the Attention Economy

https://www.linkedin.com/posts/rabbott3_the-biggest-lie-in-marketing-that-brand-activity-7306409193912115200-4NdS/?utm_medium=ios_app&rcm=ACoAAARF80ABNFBSYHcGw43pb1pcTsFzZIHvvIY

Tariff’s Impact: Globe & Mail A soup company’s discovery: appealing to Canadian pride in ads is a delicate dance https://apple.news/ATRyWE3a8REeETF05ELGGDg

The Future of Retail Media Networks

https://www.marketingdive.com/news/the-future-retail-media-networks-heres-what-the-numbers-say/742455/

The Marketing Moment:

Free Report from IPA on Making Effectiveness Work - October 2024 - https://ipa.co.uk/knowledge/publications-reports/making-effectiveness-work

Ad of the week

Lewis Hamilton recreates Ferrari scene from Ferris Bueller’s Day Off

https://www.youtube.com/watch?v=Ra9J0TES0DA&t=6s

In the spot to mark his highly-publicized move from Mercedes to Ferrari, the driver adopts the character of the garage employee who takes Bueller’s Ferrari for a joyride through the streets of Chicago.

The spot features Hamilton's favourite Ferrari 250 GT California Spyder car.