Welcome to Roofer Growth Hacks! In this episode, We sit down with Dr. William Attaway, founder of Catalytic Leadership and a seasoned executive coach who’s helped countless entrepreneurs scale by building strong leadership teams. As the host of the Catalytic Leadership Podcast, Dr. Attaway brings decades of experience in guiding business owners to eliminate bottlenecks and lead with clarity.

We dive into actionable growth hacks for roofing contractors, focusing on the power of leadership, long-term vision, and how to keep your business on course. Dr. Attaway shares practical strategies that roofing business owners can implement to grow smarter and build more resilient teams.

Tune in for expert insights and proven leadership strategies that will help you take control of your business and lead it to new heights!

About:

Dr. William Attaway is an Executive Coach for Catalytic Leadership, LLC, a company he founded to help leaders to INTENTIONALLY grow and thrive. For nearly 30 years, William has been coaching leaders to higher performance and greater results.

Today he helps high-performance agency owners, business leaders, entrepreneurs, and their teams to conquer challenging situations & maximize potential with Clear-Minded Focus, Calmness, and Confidence. As the host of the Catalytic Leadership Podcast, William interviews leaders from a variety of disciplines to help entrepreneurs, agency owners, and leaders learn how to succeed and thrive.

Timestamps:

[00:00 - 01:53] - Intro

[01:54 - 02:46] - Who is Dr. Williams Attaway?

[02:47 - 04:45] - Inside Dr. Williams’ Coaching

[04:46 - 05:54] - How Can We Train People To Become Leaders?

[05:55 - 09:16] - How Do You Start Leading Yourself?

[09:17 - 12:51] - Why is Scheduling so Important?

[12:52 - 15:20] - How Do You Define the Future of Your Business

[15:21 - 18:18] - What to Do When the Long-Term Plan Slips

[18:19 - 21:43] - How to Start a Difficult Conversation

[21:44 - 23:25] - You're the Leader—But You're Underperforming. Now What?

[23:26 - 24:59] - Common Leadership Mistakes

[25:00 - 29:21] - How Can AI Help You Become a Better Leader?

[29:22 - 29:50] - Word From Sponsor

[29:51 - 33:13] - Lightning Round

[33:14 - 39:03] - Episode Wrapup and Key Takeaways

Resources:

Catalytic Leadership Website: https://catalyticleadership.net/

Dr. William Attaway’s LinkedIn: https://www.linkedin.com/in/williamattaway/

Catalytic Leadership Podcast: https://www.youtube.com/@catalyticleadership

RoofingSites: https://www.roofingsites.com/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we break down the 2025 Guide to Ranking on Google Maps for Roofers—a must-know strategy for any roofing contractor looking to dominate local search.

We are joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. As a proud member of the NRCA, RCAT, and HARCA.

We’ve spent years helping roofing businesses grow through proven digital strategies—and today, we’re talking all things Google Maps SEO.

We’ll dive into the exact steps you need to take to boost your visibility on Google Maps, get more qualified leads, and position your roofing business as the go-to expert in your area. Plus, stick around till the end to get a free download of my digital marketing guide for roofers.

Tune in for tactical insights, actionable tips, and step-by-step guidance that will help you rise to the top of local search in 2025 and beyond.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:53] - Intro

[02:54 - 04:48] - Problems in the Roofer Industry

[04:49 - 08:37] - The Four Pillar Strategy System

[08:38 - 11:10] - From Yellow Pages to Google

[11:11 - 18:50] - Why Roofers Must Stop Chasing Clicks and Start Dominating Google

[18:51 - 21:34] - How to Dominate Google Maps?

[21:35 - 31:52] - E-E-A-T Your Way to the Top

[31:53 - 38:57] - The Visual Map That Explains Google Rankings

[38:58 - 42:13] - The Secret Sauce to Ranking: Quality Links + Perfect Citations

[42:14 - 45:50] - Link Local, Rank Higher

[45:51 - 48:02] - From Conversations to Conversions: Turn Local Interviews into SEO Wins

[48:03 - 52:21] - Topical Authority Simplified

[52:22 - 55:13] - Train ChatGPT for Your Brand

[55:14 - 58:51] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, We are diving into the May State of Marketing for Roofers, a special edition focused on the latest trends and changes in the roofing marketing landscape. Hosted by Chris Hunter, founder of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers, we’ll explore the critical shifts that roofing contractors need to watch out for.

We’ll share actionable insights on what’s changing in the industry, the marketing strategies that are working, and what roofing businesses can expect moving forward. If you're looking to stay ahead of the curve and grow your business with creative marketing tactics, this episode is packed with expert advice to help you navigate the evolving roofing marketing world.

Tune in for essential tips and growth hacks that will keep you on top of your game!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps: [00:00 - 01:10] - Intro

[01:11 - 03:05] - Work Smarter, Not Harder: Block Time & Let AI Handle the Calls

[03:06 - 05:02] - Reporting Made Easy: Let AI Tell You What Matters

[05:03 - 06:12] - AI Is the Next Big Shift—Are You Ready?

[06:13 - 07:16] - Cost Surge Alert

[07:17 - 10:56] - Maximize Operations with AI

[10:57 - 12:03] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, we’re sharing insights from our recent experience on an AI Experts Panel, where we explored how AI is reshaping the roofing industry.

From marketing to sales operations, and even HR and admin, we discuss how AI can help streamline processes and drive growth. Whether you're looking to optimize your business operations or enhance efficiency, this episode is packed with growth hacks and expert strategies.

Tune in for actionable insights on how AI can elevate your roofing business and help you stay ahead of the competition!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:54] - Intro

[00:55 - 01:17] - Panel Intro

[01:17 - 01:40] - Brad Intro

[01:41 - 02:04] - John Intro

[02:05 - 02:18] - Chris Intro

[02:19 - 02:49] - Laura Intro

[02:50 - 03:29] - Jennifer Intro

[03:30 - 07:51] - How Is AI Reshaping Digital Marketing Landscapes in Different Industries?

[07:52 - 10:28] - Smarter Client Segmentation with AI

[10:29 - 11:30] - Using AI to Tailor Marketing to Every Farmer’s Needs

[11:31 - 14:43] - How AI Is Revolutionizing Local SEO and Ad Targeting for Local Businesses

[14:44 - 17:20] - How Can AI Transform Campaign Analytics

[17:21 - 18:56] - Using Analytics to Improve Voice AI Performance

[18:57 - 22:29] - Using AI to Deliver Timely, Seasonal Content That Resonates

[22:30 - 24:16] - AI in Esthetics: Help or Hurdle?

[24:17 - 28:13] - Using AI to Uncover Trends and Unlock Growth

[28:14 - 33:36] - How Can AI Help Manage Reviews and Boost Online Reputation?

[33:37 - 35:04] - Using AI to Discover Market Trends and Opportunities

[36:05 - 40:29] - AI-Driven Success Stories

[40:30 - 43:58] - How Combining Skill and Technology Elevates Results

[43:59 - 48:49] - AI Pitfalls: What to Watch Out For

[48:50 - 50:43] - How to Train AI to Reflect Your Brand's Voice

[50:44 - 53:16] - Key Gotchas Roofers Should Watch for in Marketing Automation

[53:17 - 56:24] - AI in Farming: Caution and Consideration

[56:25 - 59:22] - AI Trends to Watch in 2025

[59:23 - 01:01:57] - AI Trends and Strategies Roofers Should Watch in 2025

[01:01:58 - 01:04:27] - More AI Trends To Watch Out in Different Industries

[01:04:28 - 01:05:20] - AI Gotchas: What to Watch Out For

[01:05:21 - 01:07:37] - Opportunities for AI in Roofers’ Marketing

[01:07:38 - 01:08:43] - Using AI In The Smartest Way Possible

[01:08:44 - 01:14:03] -Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to Roofer Growth Hacks! In this episode, I sit down with Ryan Groth, founder of Sales Transformation Group and a former professional baseball player turned sales expert. Ryan has helped over 500 roofing businesses grow through his innovative sales systems.

We dive into actionable growth hacks for roofing contractors, focusing on how to build a high-performing sales team and optimize your sales process. Ryan shares his expertise in sales transformation, offering valuable insights to help you overcome growth challenges and elevate your roofing business. Tune in for expert tips and proven strategies to take your sales to the next level!

About:

Ryan is a former professional baseball player who got into sales in the construction industry after his career in baseball ended.

Growing up, his parents owned a construction company and he saw the pains that they went through due to not having a predictable, consistent sales system in place.

Today Ryan has helped transform over 500+ contracting, trades, and building materials businesses through the sales transformation model. Timestamps:

[00:00 - 00:57] - Intro

[00:58 - 04:40] - One Year Later: What’s Really Happening in Roofing Sales?

[04:41 - 09:14] - What Does a Successful Commercial Sales Team Look Like?

[09:15 - 14:45] - Leveraging Tech for Targeted Outbound Prospecting in the Roofing Industry

[14:46 - 15:05] - Word From Sponsor

[15:06 - 18:13] - Sales Struggles: Why Are Sales Down Across the Board in Q1?

[18:14 - 20:04] - How Can Small Roofers Compete with Big Players and Private Equity?

[20:05 - 21:57] - The Current State of Marketing and Sales: What’s Really Going On?

[21:58 - 24:24] - Can Technology Help You Understand What Your Salespeople Are Saying?

[24:25 - 25:11] - What Else is Shaping the State of Sales for Roofers?

[25:12 - 26:47] - How Often Should You Be Coaching and Reviewing KPIs with Your Sales Team?

[26:48 - 28:26] - How Does an Athlete Player Become a Sales Coach?

[28:26 - 32:13] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Sales Transformation Group: https://www.salestransformationgroup.com/

Ryan Groth’s LinkedIn: https://www.linkedin.com/in/grothryan/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

Welcome to the latest episode of Roofer Growth Hacks, hosted by RoofingSites.com! In this episode, Chris Hunter breaks down the ever-changing landscape of roofing marketing in 2025. With AI revolutionizing the industry and digital marketing evolving faster than ever, it’s crucial to stay ahead. We’ll cover what’s working, what’s not, and how you can leverage the latest strategies to drive more leads and close more sales.

Stay informed, stay competitive, and take your roofing business to the next level!

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 00:27] - Intro

[00:28 - 03:37] - April 2025 Roofing SEO Update: The New Formula for Ranking on Google

[03:38 - 07:27] - AI in Marketing: Is It Replacing You or Helping You Grow?

[07:28 - 13:44] - Maximizing Local Service Ads: The Key to More Roofing Leads in 2025

[13:45 - 16:13] - Ryan Groth’s Sales Secrets

[16:14 - 18:47] - Google Maps Ranking Secrets for Roofers—Workshop Live on April 17th!

[18:48 - 20:11] - Episode Wrap-Up & Biggest Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Spotify: https://bit.ly/RoofingSites-Spotify

Podbean: https://roofergrowthhacks.podbean.com

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites

Welcome to the latest episode of Roofer Growth Hacks. In this episode, Chris Hunter will walk you through the NEW 2025 SEO Formula for Roofers. He’s diving deep into the brand-new 2025 SEO formula built specifically for roofers who are ready to grow, dominate local search, and drive serious leads.

Whether you’ve been in business for decades or you’re the new kid on the block, you’ve probably noticed the digital marketing game has shifted.

If you’ve been asking yourself, “Why can’t I keep up with these newer, more agile roofing companies?” – this one’s for you.

Chris breaks down exactly how to win on Google in 2025, including the latest updates, ranking factors, and real-world tactics we use to help roofing companies double in size.

Plus, Chris will show you how our 4R Roofing Marketing System gives you a solid, evergreen strategy no matter how fast things change online.

If you’re tired of chasing tactics and ready to build a system that gets results, hit play and let’s go.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 01:02] - Intro

[01:03 - 02:27] - Why SEO Still Matters in 2025

[02:28 - 03:54] - The Real Problem in Roofing Marketing

[03:55 - 05:08] - Tactics vs Strategy: The Common Mistake

[05:09 - 07:07] - The 4R Roofing Marketing System Explained

[07:08 - 08:06] - From Yellow Pages to Smartphones

[08:07 - 09:33] - Proven SEO Strategies That Work

[09:34 - 11:01] - Why Google Is Still the #1 Sales Driver

[11:02 - 13:20] - Where to Focus on Google

[13:21 - 16:24] - The Power of the Google 3-Pack

[16:25 - 19:18] - Understanding Google’s EEAT Framework

[19:19 - 22:24] - What Great SEO websites Have in Common

[22:25 - 29:22] - The Ideal Website & SEO Structure

[29:23 - 36:33] - Top 10 Ranking Factors for the Google 3-Pack

[36:34 - 43:12] - Top Ranking Factors for Local Organic SEO

[43:13 - 46:22] - The Rise of AI & The Future of SEO

[46:23 - 49:08] - Staying Ahead with AI and SEO Best Practices

[49:09 - 51:38] - Final Advice & Free Resources

[51:39 - 52:27] - Episode Wrap-Up

Resources:

RoofingSites: https://www.roofingsites.com/

Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

Free Book Download: https://go.roofingsites.com/

Schedule a Call With Us: https://roofingsites.com/schedule/

Free Marketing Assessment & Workbook: https://roofingsites.com/workbook/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/

If this episode gave you value, please take a second to rate, follow, and leave a review. It helps us reach more roofers like you who are ready to scale with a plan. And don’t forget to share it with someone in the industry who needs to hear this!

Welcome to Roofer Growth Hacks! In this episode, we sit down with Paul Sanneman, CEO of Contractor Staffing Source, a recruiting expert specializing in the contracting industry. With years of experience helping businesses find top-tier talent, Paul has developed key strategies that have transformed recruitment in the roofing sector.

We dive into actionable growth hacks designed to help roofing contractors attract and retain the best employees, overcome recruiting challenges, and build high-performing teams. Paul shares insights on effective recruiting practices, how to stand out as an employer, and how to scale your workforce to meet business demands.

Tune in for expert tips and proven strategies that will help you streamline your hiring process, boost your recruitment efforts, and scale your roofing business with the right team in place.

Tune in for expert tips and proven strategies that will take your roofing business to the next level

About:

With over 40 years of experience, Paul has created several business coaching companies and consulted more than 400 construction companies. Contractor Staffing Source is the product of this experience and his most profound inspiration, as well as a solution to the most common issue his clients face; finding good people.

Paul’s dedication to working with residential contractors stems from his belief that they are the most exciting and ethical business owners. He is passionate about helping them build successful teams so they can make more money in less time and have more FUN.

Paul holds a Bachelor’s Degree in Political Science and a Master’s Degree in Education. He studied metaphysics as a post graduate and has facilitated and attended numerous seminars in personal growth and business success over the years. Check out Paul’s latest album with the Beach Road Band, Mostly for Kids.

Timestamps:

[00:00 - 00:47] - Intro

[00:48 - 05:20] - The State of Recruiting in Contracting: What You Need to Know

[05:21 - 10:07] - Attracting Top Talent: Your Business Image Speaks Volumes

[10:08 - 12:37] - It’s Hiring Time—Here’s Your Next Move

[12:38 - 16:00] - Industry Trends: How Private Equity is Changing the Game

[16:01 - 21:19] - Should Politics Matter in Business? Let’s Talk About It

[21:20 - 21:47] - Word from Sponsor

[21:48 - 26:11] - Busy Season is Here—Are You Ready for What’s Next?

[26:12 - 32:33] - What is Easier to Find Sales or Operations People?

[32:34 - 35:01] - Key Insights Contractors Need to Know This Quarter

[35:02 - 37:58] - AI in Business: Are We Closer to AGI Than We Think?

[37:59 - 43:40] - Episode Wrapup and Key Takeaways

Resources:

RoofingSites: https://www.roofingsites.com/

Contractor Staffing Source: https://contractorstaffingsource.com/

LinkedIn: https://www.linkedin.com/in/paul-sanneman/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/