Roofer Growth Hacks Podcast Por Chris Hunter arte de portada

Roofer Growth Hacks

Roofer Growth Hacks

De: Chris Hunter
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 Welcome to Roofer Growth Hacks, the go-to podcast for roofing contractors and roofing company owners looking to grow their businesses. Hosted by Chris Hunter, author of The Ultimate Guide to Digital Marketing for Roofers and Co-Founder of RoofingSites.com, this podcast dives into actionable growth strategies, expert insights, and the latest marketing trends tailored to the roofing industry. Each episode features a mix of industry leader interviews, success stories, and exclusive content from Chris, including highlights from his monthly workshops and The Monthly State of Marketing for Roofing Companies. Whether you’re looking for proven growth hacks, cutting-edge marketing advice, or inspiration from top performers in the roofing space, this podcast has you covered. Tune in to unlock the tools, tips, and strategies to elevate your roofing business to the next level.Copyright 2025 All rights reserved. Sponsored by RoofingSites.com Economía Gestión y Liderazgo Liderazgo
Episodios
  • Roofer Growth Hacks - Season 3 Episode 18 - The Ultimate Guide To Google Ads for Roofers w/ Chris

    Roofer Growth Hacks - Season 3 Episode 18 - The Ultimate Guide To Google Ads for Roofers w/ Chris
    Jul 7 2025

    In this power-packed episode, we break down how roofing companies can win big with Google Ads — a tactical guide to maximizing ROI, building online reputation, and turning clicks into quality leads.

    We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System.

    This episode walks you through everything from setting up your first campaign to understanding key ad mechanics, optimizing landing pages, and using AI tools to boost efficiency. You’ll also discover how to turn missed leads into booked jobs through smart follow-up systems — and how to avoid the most common (and expensive) ad mistakes roofers make.

    Whether you're new to Google Ads or want to squeeze more ROI out of your current campaigns, this episode is your ultimate blueprint.

    About:

    RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

    Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

    Timestamps:

    [00:00 - 04:15] – Intro: Why Google Ads Matter for Roofers

    [04:16 - 10:57] – The 4R Roofing Marketing System Overview

    [10:58 - 17:07] – What Google Ads Can Do for Your Business

    [17:08 - 20:29] – Understanding Google Ads Mechanics

    [20:30 - 27:11] – Creating High-Converting Campaigns

    [27:12 - 29:35] – Landing Pages That Actually Convert

    [29:36 - 33:52] – Mobile Optimization for Roofing Leads

    [33:53 - 39:05] – Metrics That Matter: What to Track & Why

    [39:06 - 41:58] – Common Mistakes That Burn Ad Spend

    [41:59 - 46:47] – Setting an Effective Ad Budget

    [46:48 - 51:37] – Why Follow-Up is the Secret Weapon

    [51:38 - 55:50] – Tactical Tips for Better Google Ads Results

    [55:51 - 59:00] – Final Thoughts, Resources & Next Steps

    Resources:

    RoofingSites: https://www.roofingsites.com/

    Free Social Media Workbook: https://roofingsites.com/workbook

    Free Book Download: https://go.roofingsites.com/

    Schedule a Strategy Call: https://roofingsites.com/schedule

    Free AI SEO Course: http://roofingsites.com/roofer-ai-seo

    Connect with us!

    Podbean: https://roofergrowthhacks.podbean.com/

    YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/
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    59 m
  • Roofer Growth Hacks - Season 3 Episode 17 - The AI-Powered Social Strategy for Roofers With Chris

    Roofer Growth Hacks - Season 3 Episode 17 - The AI-Powered Social Strategy for Roofers With Chris
    Jun 27 2025
    In this power-packed episode, we break down The AI-Powered Social Strategy for Roofers —a comprehensive guide to building trust, increasing visibility, and staying top-of-mind using the platforms your customers actually use. We’re joined by Chris Hunter, Chief Marketing Officer of RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. Chris brings decades of experience helping roofing contractors grow smarter using his 4R Roofing Marketing System. This episode dives deep into how social media fits into the entire marketing ecosystem—and why most roofing companies misunderstand its purpose. Learn how to stop treating social like a lead-gen shortcut and start using it as a long-term brand asset that powers reputation, reach, resell, and referrals. Chris walks through exact daily, weekly, and monthly content strategies, explains how to batch and automate with AI tools like ChatGPT and Claude, and shares the prompts his agency uses to create high-converting posts in minutes. You’ll also discover why being “the choice” instead of “a choice” can change your business forever. Stick around to the end to access 33 free ChatGPT prompts, the AI Social Workbook, and a free copy of Chris’s book to jumpstart your social media strategy today. About: RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for! Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale! Timestamps: [00:00 - 03:14] – Intro: Who is Chris Hunter and why social media matters [03:15 - 05:34] – The #1 misunderstanding roofers have about social media [05:35 - 08:51] – The 4R Roofing Marketing System: Reputation, Reach, Resell, Referral [08:52 - 13:10] – How social media supports all four marketing pillars [13:11 - 16:08] – What to post daily: job site photos, short-form videos, polls [16:09 - 19:45] – Weekly content: reviews, stories, blog shares, crew highlights [19:46 - 21:50] – Monthly posts: case studies, sponsorships, offers & community updates [21:51 - 25:07] – Staying consistent: Why most social accounts fail [25:08 - 30:00] – Using ChatGPT & Custom GPTs for faster content creation [30:01 - 35:33] – Deep research tools: Claude, Perplexity, and more [35:34 - 38:39] – How to personalize AI for your brand + ChatGPT walkthrough [38:40 - 45:50] – 33 AI social prompts for roofing content (project, people, tips & more) [45:51 - 50:42] – Promos, testimonials, community content & how to present offers [50:43 - 54:10] – Creating effective video scripts with ChatGPT prompts [54:11 - 57:02] – Final tips, resources, and how to get the free playbook and book [57:03 - 59:04] – Episode wrap-up and next steps Resources: RoofingSites: https://www.roofingsites.com/ Free Social Media Workbook: https://roofingsites.com/workbook Free Book Download: https://go.roofingsites.com/ Schedule a Strategy Call: https://roofingsites.com/schedule Free AI SEO Course: http://roofingsites.com/roofer-ai-seo Connect with us! Podbean: https://roofergrowthhacks.podbean.com/ YouTube: / @roofingsites Facebook: / roofingsites Instagram: / roofingsites
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    59 m
  • Season 3 Episode 16 - Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth

    Season 3 Episode 16 - Roofing Insights: How Podcasting Can 10x Your Local Brand with Megan Ellsworth
    Jun 20 2025

    Welcome to Roofer Growth Hacks! In this episode, I sit down with Megan Ellsworth from RoofersCoffeeShop, a creative force in the roofing industry helping contractors grow through content and community-driven marketing.

    Megan shares fresh insights on how roofers can stand out by telling their story, building local connections, and creating engaging content that drives trust and visibility.

    We dive into practical growth hacks any roofing contractor can use to boost their brand, connect with their audience, and grow smarter in a crowded market.

    Tune in for actionable strategies and inspiration to take your roofing business to the next level!

    About:

    Megan Ellsworth has grown up in the roofing industry, she is a child of marketing and getting her hands dirty on site. Growing up with Heidi J. Ellsworth as one's mom, it would be hard to not fall into roofing somehow. As the podcast producer for The Coffee Shops™, Megan handles all these audio and recordings. If you have ever recorded a podcast for The Coffee Shops™, then you have met her.

    She is a full time musician and leads her own band, ELLSWORTH. She recently graduated from the University of Colorado at Denver with a double major in Music Business and Songwriting. This young woman is one to watch both in the music and roofing industries. Catch her and her infectious smile at the FRSA or IRE tradeshows this summer.

    Timestamps: [00:00 - 01:06] - Intro

    [01:07 - 05:48] - Megan’s Entrepreneurial Journey

    [05:49 - 08:50] - Roofers Building Community Through Podcasts

    [08:51 - 13:30] - How Can Roofers Start Sharing Their Stories?

    [13:31 - 15:46] - Smart Content Ideas for Roofing Podcasts

    [15:47 - 17:39] - Can Roofers Build Community with a Podcast?

    [17:40 - 19:20] - Common Mistakes Roofers Make When Starting a Podcast?

    [19:21 - 22:25] - Future Trends In Roofing Podcast Industry

    [22:26 - 27:22] - Using AI To Enhance Your Podcasts

    [27:23 - 27:48] - Message From The Sponsor

    [27:49 - 32:54] - Lightning Round

    [32:55 - 37:42] - Episode Wrapup and Key Takeaways

    Resources:

    📌 Free Workshop Access: https://webinar.roofingsites.com

    📘 Get Your FREE Marketing Guide: https://go.roofingsites.com

    🌐 RoofingSites: https://www.roofingsites.com https://www.rooferscoffeeshop.com/ https://www.linkedin.com/in/megan-ellsworth-ba39727b/

    Connect with us!

    Podbean: https://roofergrowthhacks.podbean.com/

    YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

    Facebook: https://www.facebook.com/roofingsites

    Instagram: https://www.instagram.com/roofingsites/
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    38 m
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