• Revolutionizing Creator Marketing: How Agentio's Platform Transforms Brand Partnerships with Arthur Leopold at ShopTalk 2025

  • May 2 2025
  • Duración: 20 m
  • Podcast

Revolutionizing Creator Marketing: How Agentio's Platform Transforms Brand Partnerships with Arthur Leopold at ShopTalk 2025

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  • Resumen

  • Our conversation explores the diverse landscape of creators on the platform, emphasizing the importance of their role in driving brand outcomes, regardless of their verticals. It highlights the agnostic approach to different creator types, focusing on efficiency and performance for brands.


    Takeaways

    • Many creators are lifestyle creators and chefs.
    • We have many of the largest creators in the world.
    • We are agnostic to the verticals.
    • Creators drive outcomes for brands.
    • We need to ensure that the creators are going to drive the most efficiency.
    • Performance for brands is key.
    • B2B creators are also included in our approach.
    • Diversity in creator types enhances brand partnerships.
    • The platform supports various creator verticals.
    • Driving outcomes is the ultimate goal for creators.


    Chapters

    00:00
    Introduction to Agenteo and Arthur Leopold

    21:13
    The Evolution of Creator Marketing

    25:15
    Challenges in Creator Collaboration

    29:15
    The Role of Micro-Creators

    32:14
    Agenteo's Innovative Marketplace Solution

    35:24
    Future Trends in Creator Commerce

    38:25
    Closing Thoughts and Future Outlook
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