Episodios

  • From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale
    Aug 14 2025
    Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits down with Kerel Cooper, CMO of GumGum, to unpack what it really means to put the customer at the center of your marketing strategy—and how that shift can unlock revenue at every stage of the funnel. After one year in the CMO seat, Kerel shares how he transformed GumGum’s go-to-market strategy by thinking like a B2C brand: elevating storytelling, designing more human experiences, and scaling emotional connection without losing performance. This conversation goes beyond buzzwords and into real execution—how to get case studies faster, how to build trust earlier, and how to rise above the noise in a crowded space. You’ll learn: How to build branded case studies—starting at the contract, not the campaign recap Why experiential marketing beats pitch decks (even in B2B) How to connect with senior stakeholders by offering strategic value Why Kerel invested in contextual video + their “Mindset Graph” to differentiate GumGum How to turn in-person events into trust accelerators (not just swag drops) Who it’s for: CMOs, revenue leaders, and GTM teams tired of marketing that sounds like everyone else—and ready to lead with empathy, value, and outcomes. What you’ll walk away with: A proven blueprint for how customer-led storytelling, smart events, and executive-level strategy combine to build a brand buyers want to work with. 🎧 In just 28 minutes, you’ll learn how to build marketing that earns trust—and turns buyers into believers. 👉 Stay tuned to the end where Kerel shares the #1 move new CMOs should prioritize—and what he wishes he had done even sooner. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.
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    32 m
  • Winning the Agency Pitch: Strategies for Standing Out and Closing Fast
    Aug 12 2025
    Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too. Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam Potashnick, former COO of MediaCom and now CEO of one of the fastest-growing indie agencies in the U.S. Adam shares the tested strategies that are working right now to build pipeline, win trust, and close faster: Steal his “One Week to Win” pitch framework Learn how BrainLabs built deal-flow through creative, PR, and consultant partnerships Discover the one move that flips agency reviews in their favor—every time Understand why how you build the team matters more than what you pitch 🎯 Whether you're tired of being the runner-up or just need a tighter process, this episode will help you show up sharper and close smarter. Stay to the end where Adam breaks down how they won a major retail client within an hour—and why most agencies would’ve blown it. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.
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    28 m
  • Beyond the Buyer: How Executive Engagement Drives More B2B Revenue
    Aug 11 2025
    Feeling the pressure to grow—but struggling to get above the line of power in your deals? You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships. In this episode of Revenue Boost: A Marketing Podcast titled “Beyond the Buyer: How Executive Engagement Drives More B2B Revenue,” host Kerry Curran is joined by Silicon Valley veteran Sarah Moody, tech entrepreneur and co-founder of SEEL (Society of Executive Engagement Leaders). Sarah has helped brands like Splunk, Palo Alto Networks, and other global enterprise players unlock growth through one powerful lever: multi-threaded executive engagement. And the cost of ignoring it? Expansion failure, revenue risk, and brand irrelevance. 🧠 Here’s what you’ll learn: Why fragmented, disjointed exec engagement efforts are silently eroding your brand trust The 5-question audit to evaluate your current strategy—and spot revenue risk before it’s too late What “above the line” relationships really look like (hint: it’s not just wining and dining) How to engage introverted leaders to show up confidently with clients and boards And why post-sale exec engagement is your new growth engine in the age of AI commoditization ✨ Who It’s For: CMOs, CROs, and GTM leaders who want to future-proof revenue by building resilient, trusted relationships in top accounts. 🎯 What You’ll Walk Away With: A playbook to align sales, marketing, and customer success around exec touchpoints—and turn brand trust into expansion, renewal, and category dominance. Stay tuned to the end, where Sarah shares the real ROI of building a proprietary research engine—and why it’s your competitive moat in a world of generic AI content. If you’ve ever lost a deal because the buyer didn’t “feel confident” in your brand, this episode is the wake-up call. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.
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    30 m
  • B2B Events That Close Deals: Strategies for Relationship-First Growth
    Aug 9 2025
    Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals: Strategies for Relationship-First Growth,” host Kerry Curran sits down with Meghan Lavin, VP of Marketing at Choreograph. With 15 years of experience leading events, content, and field strategy, Meghan shares how B2B marketers can drive measurable impact through smart, strategic event planning. She pulls back the curtain on what really works—beyond the booth: How to set goals and budgets that align with sales cycles and AOV What to ask for when negotiating sponsorships (and what not to sign) Creative ways to build hosted events that convert, even with limited budget How to train event staff so your booth doesn’t fumble the first impression The power of post-event follow-up and content to keep relationships warm 📌 Who It’s For: B2B marketers, field marketing leaders, and revenue execs planning events that need to do more than “get your name out there.” 🎯 What You’ll Walk Away With: A proven playbook for building trust, generating pipeline, and strengthening brand reputation through every event touchpoint. Stay to the end where Meghan shares how a niche SEO conference went viral—and what made it the most impactful hosted event of her career. If you’re ready to stop measuring foot traffic and start closing deals, this episode is for you." Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.
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    47 m
  • Pipeline in Person: How Relationship-First Events Drive Real ROI
    Aug 5 2025
    Trade shows and events are back!But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong.Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In this episode, Pipeline in Person: How Relationship-First Events Drive Real ROI, we’re diving into how the smartest B2B brands are getting off the expo floor and into curated conversations that actually convert.I'm joined by Jon Whitfield, Chief Operating Officer at MediaPost, who has spent over 20 years perfecting the art of high-impact, face-to-face marketing. Jon isn’t just running another event company—he’s building a reputation for delivering summit experiences that sponsors rebook year after year because they drive pipeline, not just visibility.And here’s the surprising truth: smaller, niche gatherings with the right ratio of buyers to sponsors consistently outperform massive trade shows—if you get the format right. Jon breaks down why most conferences fail to deliver ROI—and how to fix it.We cover:The one customer value metric sponsors should use to justify their spend How curated experiences like golf, axe throwing, and roundtables deepen buyer trust What brand-side marketers actually want from events in a post-remote world And how to build stronger sponsor-attendee matchmaking and content alignment Picture this: instead of awkward badge scans, you're having real conversations over dinner, sharing challenges in closed-door roundtables, and walking away with warm leads who already know, like, and trust you.Stay to the end, where Jon shares his one non-negotiable rule for evaluating event ROI—and how to spot a conference worth investing in before you spend a dollar.If you're investing in events this year, this episode is your edge.Hit follow, drop a rating, and share it with your field marketing or partnerships lead—because pipeline starts before the pitch.Let’s go!Kerry Curran, RBMA (00:02.296):So welcome, Jon. Please introduce yourself and share your background and expertise.Jon Whitfield (00:07.832):Well, hello, Kerry. Thanks for having me on. My name is Jon Whitfield. I'm the Chief Operating Officer over at MediaPost. I've been there for a long time—I didn’t realize you could be at a place for as long as 22 years. Apparently, there are other places you can work. I didn’t know that. No one ever told me. I just learned that you can get other jobs at other places.Yeah, I’ve been at MediaPost for 22 years. I’ve seen a lot of things change over the years, and yeah, we’re thrilled just to still be kicking and doing our thing.Kerry Curran, RBMA (00:46.176):Excellent. Well, I know you've become the expert at events, and in my own experience with MediaPost, you’ve curated a really valuable experience for both brands, attendees, and sponsors. I want to dive into your expertise and help marketers and sponsors get more out of their conferences—and really think about what that investment looks like.We’re seeing more and more value put into face-to-face relationship-building and brand-building. Conferences offer that, right? Talk about how you've seen the industry evolve and what you're seeing today.Jon Whitfield (01:38.716):Yeah, I mean, it's funny. When I first started out in this business, you had real tentpole events—like the ad:techs and the SESs of the world—that had 300 exhibitors and thousands of attendees. These were real, large gatherings that happened several times a year. If you weren’t at those—whether as an exhibitor or an attendee—you kind of didn’t exist. It was like, “We’ve got to be there.”So in the early 2000s and through the first decade of the new millennium, those large shows were really commonplace and important.We participated not only as exhibitors but also by launching our own conference series called OMMA Global, which had a couple of thousand people, 150 exhibitors, and was a two-day, multi-track content event. It was a big lift. It wasn’t easy to put together or manage.But after five or six years of doing that, we realized it was really difficult to go back to our sponsor pool and guarantee them the ROI they were looking for. Because with large events, you're not really in control of the experience. You're kind of leaving it to chance: maybe someone good stops by a booth, maybe there's a follow-up, maybe someone connects at the cocktail party, maybe someone attends the sponsored presentation.Sometimes you get four people in the room, sometimes 50—you’re just not in control. Over time, we learned that the more control you have over the experience—and the more you're involved in it—the more satisfied everyone will be: sponsors, attendees, everyone.Kerry Curran, RBMA (03:28.800):Right.Jon Whitfield (04:15.984):Exactly. And so, we just evolved. You’ve still got the big tentpole events like CES that serve a purpose. But I ...
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    37 m
  • Scale Smarter Under Pressure: How CMOs Win With Peer Collaboration
    Aug 3 2025
    It’s never been harder to be a CMO—and never more important to get it right. Budgets are shrinking, burnout is rising, and the pressure to deliver pipeline and prove impact hasn’t let up. If you're still trying to lead through this alone, you're already behind.Hey there, I'm Kerry Curran, B2B Chief Revenue Officer, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In Scale Smarter Under Pressure: How CMOs Win with Peer Collaboration, I'm joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion. We talk about how today's most effective CMOs are navigating change, pressure, and AI disruption—without losing their edge. Kathleen shares what she’s seeing across Pavilion’s global network of go-to-market leaders and why the ones still winning are focused on three essential pillars:Profitable, efficient growth AI for go-to-market Personal transformation Because resilience isn't a luxury anymore—it’s a leadership requirement.We also dive into what makes GTM25, Pavilion’s flagship event, different from any other conference out there—and why it’s a must-attend for marketing and revenue leaders looking to scale smarter in 2026 and beyond.Be sure to stay tuned to the end, where Kathleen shares a powerful mindset shift that redefines what it means to be a modern CMO—and how to become the strategic growth architect your business needs now.If you get value from this episode, hit follow, drop a quick rating, and send it to someone in marketing, sales, or the C-suite who needs to hear it. Let’s go.Kerry Curran, RBMA (00:01.417)Welcome, Kathleen. Please introduce yourself and share your background and expertise.Kathleen Booth | Pavilion (00:06.382)Hey Kerry, thanks for having me on the show. My name is Kathleen Booth. I am the SVP of Marketing and Growth at Pavilion, a global private membership community for go-to-market executives. Our mission is to help go-to-market leaders succeed in their careers at a time when tenures are notoriously short and the pressure is extremely high.Kerry Curran, RBMA (00:33.417)Excellent. Thank you so much for joining today, Kathleen. As we've discussed, I'm a bit obsessed with Pavilion right now. There are so many smart examples, learnings, coursework—just tons of content to up-level executives. But what I love is that it emphasizes that marketing, sales, and customer success must work together to drive revenue and business growth. I know you're talking to a lot of CMOs, CROs, and customer success executives. What are you really hearing today? What are the challenges or what does the marketplace look like for them?Kathleen Booth | Pavilion (01:19.086)The theme word of the year is “uncertainty.” We get a lot of feedback from our members and more broadly. We’re living through a time of tremendous pressure on go-to-market leaders in general—and CMOs in particular. It wouldn’t be a podcast if we didn’t mention AI.Artificial intelligence is transforming everything so quickly, it’s difficult to find solid ground. As soon as you think you understand something, it changes again. Data shows buying complexity is increasing. Leadership turnover is high. Legal, regulatory, and geopolitical instability make it hard to predict even six months out.Recent data from G2 shows vendor shortlists are shrinking—from four to seven options previously, to just one to three now. That makes it harder to even get considered. Marketers have to step up brand awareness and demand, but budgets are under pressure.According to Gartner, only 24% of CMOs say they have enough budget to execute their strategy. Marketing budgets as a percent of total revenue are down 11% from 2020. The challenges are growing, but our toolset is shrinking. Then there's AI. It brings promise—but also complexity.Salesforce found that marketers see AI as both the top opportunity and the top challenge. One person called it a “proble-tunity.” Around 75% of marketers have experimented with AI, and marketing is seen as the most advanced department when it comes to adoption. But only 32% say they're using it adequately.And the result of all of this? Burnout.Gartner’s CMO Leadership Vision report shows that marketers facing high levels of change are twice as likely to experience burnout. We’re all feeling it. To make it worse, only 14% of CMOs are viewed as effective at shaping markets—a skill that’s crucial for hitting revenue targets.All of this suggests the modern CMO must be commercial, creative, and AI-powered. We’re in a first-principles moment where we need to rethink what marketing organizations look like, how to build go-to-market motions, and what role AI should play.We can’t just be storytellers or data crunchers. We need to be strategic growth architects.Kerry Curran, RBMA (06:10.941)Yeah, I wholeheartedly agree. To your point, where the CMO was once seen as the creative or visual lead, now marketing is more directly connected to revenue. McKinsey did a ...
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    33 m
  • Your Brand in Real Life: Event Strategies for Lasting Brand and Revenue Impact
    Jul 22 2025
    “Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily OlsonHi there, I’m Kerry Curran, B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In every episode, I sit down with top experts to bring you actionable strategies that drive real results. If you’re serious about growth, hit subscribe and stay ahead of your competition.In Your Brand in Real Life: Event Strategies for Lasting Brand and Revenue Impact, I sit down with Emily Olson, President and Executive Producer at Arrow Event Management. With over two decades of experience producing brand launches, executive summits, and global conferences, Emily breaks down exactly what it takes to turn a live event into a high-ROI marketing channel.Be sure to stay tuned until the end, where Emily shares how homegrown talent shows became one of the most surprising—and most effective—community-building tools in her event playbook.Let’s go!Kerry Curran, RBMA (00:01.774)So welcome, Emily. Please share your background and expertise.Emily Olson (00:06.952)Thanks, Kerry. I'm Emily Olson, President and Executive Producer at Arrow Event Management. I’ve been producing events for almost 25 years, and I think I’ve done just about everything at this point—conferences, galas, brand launches, roadshows. I’ve worked all over the U.S. and internationally, and I’m really excited to be here today to talk about events and brand strategy.Kerry Curran, RBMA (00:38.2)Well, thank you, Emily. I'm very excited to have you on today. We first met when you were producing some events for my agency many years ago, and you definitely raised the bar when it came to delivering a polished and valuable experience for guests. I’m excited to dive in and hear your recommendations.When you typically start speaking with someone who wants to do an event for their company, how do you begin ideating what it will look like or how they should approach it?Emily Olson (01:19.016)That’s a great question. We start by understanding the goal of the event. Why are they hosting it? Who are they trying to reach? How are they measuring success? What do they want their attendees to think, feel, and do? That’s always how we start the conversation. From there, my team puts together a strategy to help achieve those goals.Kerry Curran, RBMA (01:51.406)Mm-hmm. So talk about the typical audience for you and your events. How does that play into the event plan and strategy?Emily Olson (02:27.794)Many of our audiences are different—it almost feels like a unique audience for every single event. Sometimes it’s internal, sometimes B2B, sometimes B2C. I did a sports-related event this week targeting fans of women’s sports. The fan base changes for every event, so there really isn’t a template. For each one, we look at the goals and determine how to best reach that specific audience.Kerry Curran, RBMA (02:58.594)Mm-hmm. Excellent. So what research do you and your team do to understand the audience and come up with ideas?Emily Olson (03:13.084)We look at who they are and what’s been done before. Maybe the organization has hosted this event before—what worked, what didn’t, what was a mess. In many cases, we put together different personas and walk through each one. Persona A might have one experience, Persona B another. We use that approach to figure out how best to reach each audience member or category.Kerry Curran, RBMA (03:49.216)That’s great. You’ve talked before about making events feel special for each attendee. Can you give examples of how your team creates unique, memorable experiences?Emily Olson (04:13.948)Yes—walking away with memories is key. What do you want them to think, feel, and do? Post-COVID, virtual events pushed us to engage people through every step. While we've moved away from most virtual experiences, attendees still expect engagement across all touchpoints. They want unique experiences. They want something they can post on Instagram—something they haven’t seen before. Everyone wants to be first. So, if we create an experience that drives attendees to think, feel, and act in alignment with the event goals, that’s a win. That’s how we create the magic.Kerry Curran, RBMA (05:45.440)I love that. Especially in the era of Instagram, social proof becomes part of the experience. One thing I loved was your example of taking over a department store and turning it into an interactive experience. Talk about how that idea came to life.Emily Olson (06:20.540)That store was in the client’s industry, so it aligned with their audience and created a strong foundation. The event’s goal was to reinforce a sense of community, so we brought in local vendors and restaurants to provide food stations. We tapped into the ...
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    31 m
  • Your Agency Growth Strategy Is Broken: How to Pivot Now to Stand Out and Get Shortlisted
    Jul 19 2025

    We dig into:

    The 3-part growth flywheel: Be ready, be memorable, be findable

    Why most agencies lose before the pitch process even begins

    The shift from reactive pitching to proactive visibility and relevance

    What today’s clients actually look for when shortlisting agency partners

    Why clarity, consistency, and conviction in your story are your competitive edge

    If you're leading new business, driving growth, or rethinking your agency's positioning—this episode is your wake-up call.

    Flat or slowing revenue? Let’s fix that—fast.
    Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.

    Follow / Subscribe on Apple, Spotify, and YouTube

    Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

    🎧 Fresh episodes drop often—never miss a pipeline-popping idea.

    Keep the momentum rolling

    Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team)

    Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets

    Follow RBMA for frameworks that turn ABM into a company-wide GTM engine

    Need a revenue catalyst?
    RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth.

    Fractional GTM & CRO leadership

    Keynotes, panels, and podcast guesting

    Hands-on workshops that turn strategy into pipeline

    Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.

    Más Menos
    42 m