Beyond the Buyer: How Executive Engagement Drives More B2B Revenue

Feeling the pressure to grow—but struggling to get above the line of power in your deals? You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships. In this episode of Revenue Boost: A Marketing Podcast titled “Beyond the Buyer: How Executive Engagement Drives More B2B Revenue,” host Kerry Curran is joined by Silicon Valley veteran Sarah Moody, tech entrepreneur and co-founder of SEEL (Society of Executive Engagement Leaders). Sarah has helped brands like Splunk, Palo Alto Networks, and other global enterprise players unlock growth through one powerful lever: multi-threaded executive engagement. And the cost of ignoring it? Expansion failure, revenue risk, and brand irrelevance. 🧠 Here’s what you’ll learn: Why fragmented, disjointed exec engagement efforts are silently eroding your brand trust The 5-question audit to evaluate your current strategy—and spot revenue risk before it’s too late What “above the line” relationships really look like (hint: it’s not just wining and dining) How to engage introverted leaders to show up confidently with clients and boards And why post-sale exec engagement is your new growth engine in the age of AI commoditization ✨ Who It’s For: CMOs, CROs, and GTM leaders who want to future-proof revenue by building resilient, trusted relationships in top accounts. 🎯 What You’ll Walk Away With: A playbook to align sales, marketing, and customer success around exec touchpoints—and turn brand trust into expansion, renewal, and category dominance. Stay tuned to the end, where Sarah shares the real ROI of building a proprietary research engine—and why it’s your competitive moat in a world of generic AI content. If you’ve ever lost a deal because the buyer didn’t “feel confident” in your brand, this episode is the wake-up call. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by. Follow / Subscribe on Apple, Spotify, and YouTube Tap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes 🎧 Fresh episodes drop often—never miss a pipeline-popping idea. Keep the momentum rolling Read full Marketing Podcast transcripts for every episode (perfect for note-taking and sharing with your team) Connect with me, Kerry Curran, on LinkedIn for daily GTM nuggets Follow RBMA for frameworks that turn ABM into a company-wide GTM engine Need a revenue catalyst? RBMA: Revenue Based Marketing Advisors helps B2B and SaaS brands transform siloed efforts into a unified GTM program that drives sustainable, year-over-year growth. Fractional GTM & CRO leadership Keynotes, panels, and podcast guesting Hands-on workshops that turn strategy into pipeline Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Let’s build revenue that compounds.