There's only 1 way to grow your market share, right? Get more leads! Just kidding. In fact, getting more leads will help very little.... especially when you're struggling to convert the ones you already have into real transactions. The industry average is around 1%, which is pretty bad. But it makes sense: Buying or selling a home is a huge life decision. It takes time, and any lead is going to require months (or even years, in some cases) of nurturing. But no agent has time for that... or do they? Join Jason and Jordan as they discuss the real estate industry's lead conversion crisis, and how agents and brokers can scale their nurturing, so they can make more of the opportunities they have.

On this episode, we interviewed Tommy Lower, owner of a MI Real Team, a brokerage with over 80 agents in Michigan. Tommy shared with us how he leveraged AI to set 7 appointments in less than 30 days for his agents—all from aged data they weren't touching, without making a single phone call. 

What is AI? We hear the term thrown around quite a bit, with new products popping up all over. What we don't have is a clear idea of what it really means to use AI in real estate, and how it can transform aspects of your business. In this episode, Jason helps clarify the different types of AI and its real estate-specific applications.