Episodios

  • How to Get Emails for Email Marketing: Proven Methods Backed by Data

    How to Get Emails for Email Marketing: Proven Methods Backed by Data
    Apr 18 2025
    Why an Email List Still Beats Every Other Channel High ROI & Full Ownership Email marketing remains the undisputed king of direct response. Litmus reports that every $1 invested returns $36 on average—nearly triple the ROI of social ads. Unlike rented audiences on Facebook or Google, an email list is first‑party data. You own the relationship, control deliverability, and aren’t at the mercy of algorithm changes. Predictable Revenue Growth With segmentation and automation, email scales linearly: add more quality subscribers, get more predictable sales. That financial predictability is why venture‑backed SaaS companies still list “email subscriber growth” among their top […]
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    17 m
  • Why Email Marketing Is Effective and Why It Will Continue to Be

    Why Email Marketing Is Effective and Why It Will Continue to Be
    Apr 16 2025
    Email marketing has outlived —and often outperformed—flashier digital tactics for more than two decades. In 2025, when paid social costs keep climbing and organic reach keeps shrinking, smart brands still rely on the inbox to nurture relationships, drive revenue, and collect data they can actually act on. The numbers back it up: industry benchmarks continue to show returns hovering around $36–$42 for every $1 invested, making email the rare channel that reliably scales profit instead of merely spend. Email’s Core Strengths: Directness, Control, and First‑Party Data Purpose of Email Marketing At its heart, email is a permission‑based, one‑to‑one communication stream. […]
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    21 m
  • Business Email Lists by Industry

    Business Email Lists by Industry
    Apr 9 2025
    B2B email lists are curated collections of business-related contacts, including executives, managers, and other key decision-makers. These lists let you reach the people who truly influence purchasing decisions and facilitate more meaningful interactions that can lead to higher conversion rates. Why Are Business Email Lists Important? When you combine accuracy with relevancy, B2B and business email lists become a powerful driver for marketing success. How to Build a B2B Email List How to Segment B2B Email Lists Segmentation ensures relevance, boosting open rates and conversions by delivering the perfect pitch to every segment. How Industry-Specific Email Lists Can Help Relying […]
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    11 m
  • (PODCAST) Accounting Leads by Reach

    (PODCAST) Accounting Leads by Reach
    Apr 8 2025
    22 m
  • Email Marketing 101 for B2B Executives: Strategies That Win in 2025

    Email Marketing 101 for B2B Executives: Strategies That Win in 2025
    Apr 7 2025
    by Reach Marketing Editorial Staff Let’s cut to the chase: your inbox as a B2B executive is a battlefield. Between spam, endless pitches, and that one sales guy who thinks “REPLY ALL” is his personal brand, it’s a miracle you even open anything. So why should you—the corner-office titan with a schedule tighter than a drum—care about email marketing? Simple: it’s not just about sending emails; it’s about sending the right emails, at the right time, to the right people, and watching ROI roll in that’ll make your CFO speechless. Welcome to Email Marketing 101 for B2B Executives, 2025 edition. […]
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    13 m
  • About Construction Leads

    About Construction Leads
    Apr 4 2025
    12 m
  • The Strategic Advantage of Outsourced B2B Lead Generation

    The Strategic Advantage of Outsourced B2B Lead Generation
    Mar 3 2025
    B2B lead generation is the backbone of sustainable revenue growth, yet many companies struggle to maintain the internal expertise, technology, and bandwidth required to generate a consistent pipeline of high-quality leads. This is where outsourced B2B lead generation services come into play, offering scalable solutions that drive results while allowing internal teams to focus on core competencies. What is Outsourced B2B Lead Generation? Outsourced B2B lead generation refers to the practice of partnering with external service providers to handle some or all lead generation functions. These third-party providers specialize in identifying, nurturing, and qualifying leads that match a company’s ideal […]
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    49 m
  • How to Generate B2B Accounting Leads

    How to Generate B2B Accounting Leads
    Feb 28 2025
    Generating high-quality B2B accounting leads is crucial for any company selling products or services to accounting professionals. Whether your target audience includes corporate accountants, CPA firms, tax consultants, or financial planners, a strategic approach is necessary to engage them effectively. Accountants are time-conscious professionals who prioritize efficiency, compliance, and precision, so your marketing must be targeted, data-driven, and focused on delivering clear value. To capture their attention and earn their trust, your B2B accounting lead generation outreach should highlight solutions that streamline workflows, reduce manual errors, enhance financial reporting, and improve overall productivity. If you offer software, financial services, consulting, […]
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    24 m
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