Why Email Marketing Is Effective and Why It Will Continue to Be

Email marketing has outlived —and often outperformed—flashier digital tactics for more than two decades. In 2025, when paid social costs keep climbing and organic reach keeps shrinking, smart brands still rely on the inbox to nurture relationships, drive revenue, and collect data they can actually act on. The numbers back it up: industry benchmarks continue to show returns hovering around $36–$42 for every $1 invested, making email the rare channel that reliably scales profit instead of merely spend. Email’s Core Strengths: Directness, Control, and First‑Party Data Purpose of Email Marketing At its heart, email is a permission‑based, one‑to‑one communication stream. […]