ReWild Your Business Podcast Por Gill Moakes arte de portada

ReWild Your Business

ReWild Your Business

De: Gill Moakes
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The podcast for women who are sick of the disingenuous online world, and want to be part of the move towards a new way of doing business. Hosted by business coach Gill Moakes, ReWild Your Business is a weekly homecoming for women who are no longer willing to contort themselves to achieve someone else's definition of success. When it comes to growing your business, rewilding isn’t about doing more (thank goodness - most of us do too much already!) It’s about about letting go of what doesn't belong, to allow what does to thrive. This podcast is where we name what’s not working, unlearn what was never a good fit, and make space for the truth underneath. Because your business was never meant to be built from strategy alone. It was meant to be built from you: your values, your voice, your rhythm, your soul. Each episode is a mix of grounded business wisdom, soulful reflection, and honest conversation about what it really takes to grow a business that feels like home. We’ll talk mindset, messaging, marketing, offers, thought leadership, and money, but always through the lens of wholeness. No more splitting yourself into parts. No more building what looks good but feels off. This is about bringing the whole of who you are to the table... because the whole of you belongs. Find out more about Gill at https://gillmoakes.com Explore our free resources: https://gillmoakes.com/explore© 2025 Copyright Gill Moakes Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • #184 - The Permission You're Waiting For (Spoiler: It's Not Coming)

    #184 - The Permission You're Waiting For (Spoiler: It's Not Coming)
    Nov 10 2025

    That permission slip you're waiting for... the one that says you're ready to charge what you're worth, claim your niche, or call yourself an expert? I'm afraid it's not coming. Not from a certification body, not from a certain number of clients, and definitely not from your follower count.

    In this episode, I'm diving into why we crave external permission, the three permission traps keeping brilliant coaches stuck, and what self-permission actually looks like (spoiler: it's harder than waiting for validation, but it's the only way forward).
    If you've been telling yourself "I'll be ready in January" or "once I have X, then I'll do Y", this one's for you.

    What We Cover

    The Permission Paradox

    - Why we're trained to wait for external validation (and why it's keeping you small)
    - My own journey from blocking everyone on social media to hosting this podcast
    - The uncomfortable truth: staying small has to feel worse than the fear of being seen

    The Three Permission Traps

    Trap #1: The Qualification Trap

    - Why collecting certifications won't make you feel ready
    - The truth: clients buy transformations, not certificates
    - You're qualified the moment you can deliver results

    Trap #2: The Numbers Trap

    - "Once I have 10 clients, then I'll raise my prices" (and other lies we tell ourselves)
    - How you can build a six-figure practice with 500 engaged followers
    - Premium pricing attracts better clients - not the other way around

    Trap #3: The Timeline Trap

    - "I'll be ready in six months" (no, you won't)
    - Why perfect conditions will never exist
    - Clarity comes from action, not contemplation

    What Self-Permission Actually Looks Like
    Self-permission isn't a feeling, it's a decision. And it requires:

    • Radical responsibility (no one else to blame if it doesn't work)
    • Tolerance for discomfort (charging premium prices before you feel 'worth it')
    • Redefining "ready" (willing to try ≠ perfect)

    The 5-Step Framework for Giving Yourself Permission

    1. Name what you're actually waiting for (get specific - it's probably imaginary)
    2. Identify the cost of waiting (what are you not building? Who are you not serving?)
    3. Make the decision as if permission has been granted
    4. Take the first uncomfortable action (not perfect action, next action)
    5. Build your evidence bank (track every win, collect every testimonial)

    The Bottom Line
    The permission you're waiting for isn't coming from out there. It's been inside you the whole time. You just have to be brave enough to claim it.
    Stop waiting. Start building.

    Your Invitation
    What's one green light you've been waiting for that you could give yourself today? Not in January. Not when you have more clients. Not when you feel more confident. Today.
    What would you do if you just... decided?

    Work With Me
    If this episode resonated and you're ready to stop waiting for permission, let's talk about MASTERY - my 18-week signature program for coaches who are done playing small.

    MASTERY isn't just strategy (though you'll get a complete roadmap for building a highly profitable coaching practice). It's also the mindset work of backing yourself before you have external proof. Of embracing your unique edge. Of owning your value. Of moving forward even when it's uncomfortable.

    Because here's what I know: you don't need more qualifications. You don't need more followers. You don't need more time.
    You need clarity. You need strategy. You need someone who sees you and believes in what's possible when you bring the whole of who you are to your business... Let me help you.

    Find out more: https://gillmoakes.com/mastery

    CONNECT WITH ME
    Instagram: https://www.instagram.com/gillmoakes/
    LinkedIn: https://www.linkedin.com/in/gillmoakes/

    WORK WITH ME
    Check out my FREE monthly workshops: https://www.gillmoakes.com/workshops

    Check out MASTERY: https://gillmoakes.com/mastery

    Book a call to explore the next right move for your business: https://go.oncehub.com/gillmoakeschat
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    41 m
  • #183 - Simplify Everything: Why Less Is More in Your Coaching Business

    #183 - Simplify Everything: Why Less Is More in Your Coaching Business
    Nov 3 2025
    Feeling overwhelmed by your coaching business? In this episode, I'm sharing my current obsession: simplification. I share why most coaches overcomplicate their businesses with too many offers, platforms, and tactics, and why less is actually more when it comes to building a sustainable, profitable coaching practice. You'll learn why complexity is usually a symptom of lack of clarity, hear the story of why I closed a profitable membership to choose alignment over income, and get a practical framework for figuring out what to keep and what to let go in your business. What You'll Learn Why coaches overcomplicate everything (and why "more" doesn't actually mean better)The real reason behind business complexity: lack of clarity on who you serve and what transformation you offerMy story of closing The Collective - choosing alignment over a profitable revenue streamWhat true simplification looks like: one clear offer, one clear client, one clear messageThe three questions to help you decide what stays and what goes in your businessA practical exercise to audit everything in your business and strip back to what matters The Three Questions Framework 1. Does it energise you? Not every moment, but overall, does this thing light you up? Do you look forward to it? Or is it consistently draining you before you even begin? 2. Does it serve your ideal client? Not just any client, but YOUR ideal client. Does this offer, platform, or piece of content actually move them closer to the transformation they desire? 3. Does it move the needle? Is this thing actually contributing to your business growth? Is it bringing in revenue, building relationships, or establishing your authority? Or is it just busy work? Practical Exercise List EVERYTHING in your business: every offer, every platform, every content type, every marketing tactic, every systemCircle the things that light you up AND make you money (both, not just one)Question everything else - does it really need to stay? Remember: Being busy doesn't equal being effective. My Simple Business Model Three ways to work with me (I've been doing this a while so I do have more than one offer): Mastery - my 18-week foundational accelerator program for early-stage coaches building their coaching businessEvolution - coming in 2026 - for coaches ready to scale beyond 1:1 client workLegacy - Private 1:1 coaching for ambitious women building a legacy body of work Content ecosystem: ReWild Your Business Podcast (weekly)LinkedIn & Instagram Newsletter (weekly)Substack (long-form deep dives) Everything points to the same transformation: bringing all of who you are to your work so you can grow a profitable, fulfilling business. Your First Yes Your First Yes - is a simple guide for early-stage coaches struggling to find their first few paying clients. It focuses on the handful of actions that genuinely move the needle without the complexity of a massive marketing ecosystem. Download here: https://www.gillmoakes.com/your-first-yes Connect with me: Website: gillmoakes.comInstagram: @gillmoakesLinkedIn: https://www.linkedin.com/in/gillmoakes/ If this episode resonated with you, please leave a review and share it with a coach friend who needs to hear this message.
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    23 m
  • #182 - The Content Marketing Trap (And How To Free Yourself From It)

    #182 - The Content Marketing Trap (And How To Free Yourself From It)
    Oct 27 2025
    Let me be honest with you: what worked in marketing a couple of years ago really isn't working anymore. And if you're someone who's still trying to crack that algorithm, who believes your success is entirely governed by the quality of your content, this probably isn't what you want to hear. But it's true. I'm seeing genuinely brilliant coaches burning themselves out creating endless content. Posting multiple times a day. Creating daily reels. Sophisticated carousel posts. Graphics. Jumping on every trend. And they're just not seeing a return on that massive amount of effort. Here's what's really happening: the coaching industry has created this closed shop of engagement. Your amazing content is mostly being seen by other coaches who are also stuck on the same hamster wheel. Not your actual ideal clients. Content Marketing Still Matters (But It's Only One Piece) I'm not saying content doesn't matter. Of course it does. But it's ONE piece of a marketing ecosystem. Your overall marketing strategy needs to be bigger than just a content strategy if you want to build a business that's sustainable for the long haul. Think of it like this: content marketing is the lighthouse - shining out, hoping to attract your ideal clients. But there's another side to that coin, and it's the one thing that's never stopped working. The thing that cannot be hacked, gamified, or outsourced. Relationship marketing. The searchlight piece where you go out and actively build relationships that lead to clients, collaborators, and introducers. Why Everything Changed Just a few years ago, you could post consistently, use the right hashtags, jump on trending audios, and the algorithm would reward you with visibility. More reach meant more engagement, which led to new followers, discovery calls, and sales. I'm not saying it was easy then, but it was more straightforward. More predictable. There was less noise and a hell of a lot less AI-generated crap clogging up everyone's feeds. Now? Complete opposite. The algorithms change every other week. No one knows what's getting prioritised anymore. Platforms are oversaturated. Our attention spans are tiny. And people are absolutely exhausted from posting constantly without seeing results that match their effort. The uncomfortable truth: If your entire marketing strategy is built on content creation and visibility determined by an algorithm, you're building your business on quicksand. What Actually Works: The 80/20 Flip Here's what I want you to think about: how are you spending your marketing energy right now? If you're spending 80% of your time creating content and 20% building relationships, I want you to flip it completely. Spend 20% of your time creating really good content that genuinely reflects who you are and what you believe. Then spend 80% of your time having actual conversations with people. This looks like: Showing up in DMs When someone sends a genuine connection message, reply with substance. Have an actual conversation. Don't automatically dismiss everyone as a pitch-slapper. Leaving thoughtful comments Not just a thumbs up or heart emoji. Actually show you were interested in what they shared. Ask questions. Be curious about them. Following up with people If someone told you a month ago they were working on something, check back in. Ask how it's going. Show them you remember. Show them you actually give a crap. Remembering what matters When you build real relationships, you remember what each other says. You're not just talking about business, you're connecting as humans. The Three Kinds of Relationships to Build As you're building these connections, think about three types of relationships: Potential clients - people who could work with you Potential collaborators - people you could create with or partner with Potential introducers - people who could refer clients to you Not everyone needs to be a direct client. Build a genuine network across all three categories. But Can This Scale? I hear you. You're thinking, "Gill, this sounds lovely, but I can't have individual conversations with everyone. I need something that works at scale." Here's the thing: as a coach selling high-ticket programs, you absolutely need to be having individual conversations with the right people. If you're in scaling mode with more leveraged offers, then yes, use paid advertising to drive enough traffic to override the algorithm. But for mid to high-ticket coaching? Conversations are non-negotiable. It might not be the magic bullet everyone wants, but I'm telling you the truth. Quality Over Quantity. Always. I'd rather have a smaller, deeply engaged audience than a massive following of people who couldn't give a crap about what I do. If you prioritise relationships over algorithms, your business will grow. Maybe not overnight. Not in a viral explosion. But steadily. Sustainably. In a way that feels good to you. That's what we're all after, isn't it? A business that actually works for us. That feels ...
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    33 m
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