This week, The CMO Podcast is on a field trip, as Jim recently attended the Adobe Summit Digital Experience Conference in Las Vegas. The three-day event featured over 200 sessions, hands-on labs, sneak previews of new products, and plenty of opportunities for fun networking. So, it’s fitting that his guest is someone at the heart of the Adobe Summit: Rachel Thornton, Chief Marketing Officer of Adobe Enterprise.

Adobe is, of course, a company renowned for its creativity, innovation, and strong employee- and customer-centric culture. Its purpose is to change the world through personalized digital experiences, with offerings that include Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Founded in 1982, Adobe now generates about $22 billion in annual revenue, thanks to groundbreaking innovations such as Photoshop, Acrobat, PDF, Flash, and Firefly.

Rachel was a speaker at this year’s Summit and is a newcomer to Adobe, having joined in December 2024. However, she’s no stranger to B2B tech marketing. She began her tech career at Microsoft and went on to hold key roles at Cisco, Salesforce, Amazon Web Services, and startups before landing at Adobe.

Tune in this week for a lively chat with a curious, history-loving Chief Marketing Officer!

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