SHOW NOTES

What if success didn’t require exhaustion?

In this powerful conversation, Wendy sits down with business coach Michelle Vroom to unpack how she built — and sustained — a six-figure business working just 20 hours a week while raising three children.

But this isn’t a conversation about hustle hacks or productivity tricks.

It’s about clarity.

Michelle shares what most women in business don’t hear enough: consistency doesn’t come from doing more — it comes from doing what matters most. She breaks down how she shifted from done-for-you services to a scalable group model, how she focuses on marketing in just 60 minutes a day, and why most entrepreneurs don’t actually need a new strategy… they need to work the one they already chose.

If you’re feeling overwhelmed by:

1. Too many marketing tactics
2. Pressure to be on every platform
3. Inconsistent income months
4. Guilt around not working “enough”
5. A business model that feels heavier than it should

This episode will feel like a deep exhale.

You’ll learn:

1. Why audience growth is not the same as revenue growth
2. How to evaluate whether your strategy is actually “not working”
3. The difference between short-term and long-term marketing efforts
4. Why over-serving clients can quietly sabotage your income
5. What predictable revenue really looks like
6. How to build demand instead of chasing attention

One of the most powerful moments? When Michelle says:

“Success right now looks like a calm nervous system.”

For so many women — especially in midlife — success is evolving. It’s no longer about empire-building at all costs. It’s about sustainability, impact, and designing a business that supports your life.

If this conversation resonates, consider joining us at the SAVOUR™️ Mastermind Retreat, where we create space to simplify your strategy and realign your business with your lifestyle.

Or explore our 2:1 Personalized Coaching, where you receive focused, hands-on clarity and accountability — without the noise.

Your business should feel powerful and peaceful.

About Michelle Vroom

Michelle Vroom is a business coach who helps moms grow profitable businesses without working around the clock. She built a multi six-figure business working just 20 hours a week while raising three boys, and now she teaches women how to cut through marketing noise, focus on what actually converts, and create consistent, predictable income.

She is the founder of the Market Like a Boss community and host of the Market Like a Boss podcast. Michelle specializes in helping coaches, consultants, and service providers transition into scalable group programs while maintaining deep client relationships and high-value results.

Her mission is bold and clear: help more women become 20-hour-a-week breadwinners — in control of their income and their time.

Connect with Michelle

🌐 Join her community: Market Like a Boss (Facebook Group)

🎙 Podcast: Market Like a Boss

📩 Website:...

We’re flipping the script this week.

So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.

This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:

“Who do you NOT want to be?”

In this honest and vulnerable conversation, you’ll hear:

1. Why this “reverse” question works better when you’re stuck, burned out, or unclear
2. The role of boundaries and bravery in aligning with your purpose
3. How painful moments (like being called “ordinary” or “incompetent”) can light a fire for transformation
4. Real examples from Krystal and Wendy’s lives that show how what you reject can lead you to what you truly want
5. Why this mindset shift is foundational to the SAVOUR™️ Method, especially the pillars of alignment, venturing under your own power, and unwinding with self-care

“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy

Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.

Tune in and start designing a life and business that’s built on your terms — not expectations.

✨ Want to take this work deeper?

1. Explore the SAVOUR™️ Mastermind Retreat for strategy + soul-aligned space
2. Apply for 2:1 Coaching to move from indecision to intentional action

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

Have you ever felt like you’ve lived ten different lives before 8 AM?

Welcome to the world of the modern woman entrepreneur — where you’re expected to seamlessly juggle motherhood, business strategy, life logistics, and self-care… all before your second cup of coffee.

In this candid and empowering episode of the Serendipitous Rebel Podcast, Krystal and Wendy peel back the layers of what it really means to wear multiple hats as a woman in business. Spoiler: it’s not about productivity hacks or waking up earlier — it’s about nervous system regulation, intentional scheduling, and honoring the transitions between the many roles we hold.

They share personal stories, client examples, and practical tools to help you:

1. Identify where you’re burning out from constant identity switching
2. Build white space into your day for clarity and creativity
3. Use small rituals (like breathwork, wardrobe shifts, and intentional pauses) to transition more gracefully
4. Ditch the guilt of not being “on” all the time, and embrace alignment instead

This episode is especially for the overwhelmed, multi-tasking female entrepreneur who’s been told to “just do more” — when what you actually need is space to think, feel, and breathe.

If your calendar feels like a Tetris game and your brain is constantly switching tabs, this episode will give you both permission and strategy to slow down, recalibrate, and realign with your purpose.

Want to stop burning out and start building a business that works with your life — not against it?

Join us at the SAVOUR™️ Mastermind Retreat, where we design strategy rooted in structure, soul, and sanity.

Listen now — your nervous system will thank you.

And if you’re ready to get that kind of clarity for your business, check out our SAVOUR Mastermind Retreat or 2:1 Strategy Sessions.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online...

This week, Wendy and Krystal unpack a buzzword that’s showing up everywhere — nervous system regulation — and how it’s become essential for women entrepreneurs navigating a chaotic world. From personal grief to national tragedy, they share real stories and tools for staying grounded, making aligned decisions, and avoiding the numbing that leads to burnout. You’ll walk away with a deeper understanding of how Serendipitous Rebel’s SAVOUR™️ framework creates resilience, focus, and soul-aligned momentum in your business and life.

✨ Want strategy, support, and soul-aligned momentum? Learn more about the SAVOUR™️ Mastermind Retreat or our 2:1 Personalized Business Coaching.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

If you’ve ever felt like narrowing your niche would limit your potential, this episode will change your mind. Beth Bubik, founder of Delay and Pray and The Catholic Fasting Coach, shares how choosing a deeply specific niche (Catholic women seeking spiritual weight loss through fasting) skyrocketed her clarity, confidence, and impact.

We unpack the bravery it takes to niche down, why broad marketing often leads to burnout, and how marketing can become an act of service when it’s rooted in purpose. Beth shares her journey from corporate sales to spiritual coaching, and how she grew her business by going all-in on her faith and her unique blend of biology, neurology, and theology.

If you’ve been spinning your wheels with vague messaging or are afraid that going narrow will box you in — this is your sign to double down on alignment.

✨ Want strategy, support, and soul-aligned momentum? Learn more about the SAVOUR Mastermind Retreat or our 2:1 Personalized Business Coaching

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

In this episode, Wendy and Krystal pull back the curtain on a powerful exercise they did to align their business with their values. They walk through how to go beyond surface-level buzzwords and instead identify the values that actually show up in your calendar, boundaries, and offers. This candid conversation is full of real talk about hard decisions, burnout, and how choosing values like kindness and integrity helps you build a sustainable, soul-aligned business.

If you’ve been feeling out of sync with your business — or like you’re constantly chasing someone else’s blueprint — this episode will feel like a breath of fresh air.

💫 Ready to realign your business with your values? Join us at the SAVOUR™️ Mastermind Retreat for strategy, support, and soul-driven momentum.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

In this heartfelt kickoff to 2026, Krystal and Wendy get radically honest about how they’re approaching the new year — not with pressure or perfection, but with energy, alignment, and joy. They unpack why traditional goal-setting feels outdated, how the SAVOUR Retreats anchor their vision, and why storytelling is at the heart of their strategy. If you’re tired of chasing someone else’s version of success and ready to reconnect with your purpose, this episode is your permission slip to do business differently.

🎯 Ready to realign your business with your life? Learn more about our upcoming SAVOUR Mastermind Retreat and 2:1 Coaching.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

As 2025 wraps up, Wendy and Krystal sit down for a candid conversation about what this wild year taught them — in business and in life. From embracing the “messy middle” to realigning their offers around what truly matters, this episode is a reflection on what it means to build a business that fits your actual life. If you’ve felt burned out, overwhelmed, or like you’re constantly evolving — you’re not alone. Listen in for wisdom, laughter, and practical takeaways that will help you savor the season you’re in.

Ready to align your business with your life? Learn more about the SAVOUR™️Mastermind Retreat.

• Need clarity in your business? Whether it’s marketing strategy, funnels, or just getting past the overwhelm, SAVOUR Coaching is here to help. Learn more at serendipitousrebel.com/savourcoaching.
• Want more behind-the-scenes conversations? Join the waitlist for our private SAVOUR Podcast launching this spring: serendipitousrebel.com/savourpodcast.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

• Instagram
• Facebook
• YouTube
• LinkedIn
• Website
• Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!