SHOW NOTES

What if success didn’t require exhaustion?

In this powerful conversation, Wendy sits down with business coach Michelle Vroom to unpack how she built — and sustained — a six-figure business working just 20 hours a week while raising three children.

But this isn’t a conversation about hustle hacks or productivity tricks.

It’s about clarity.

Michelle shares what most women in business don’t hear enough: consistency doesn’t come from doing more — it comes from doing what matters most. She breaks down how she shifted from done-for-you services to a scalable group model, how she focuses on marketing in just 60 minutes a day, and why most entrepreneurs don’t actually need a new strategy… they need to work the one they already chose.

If you’re feeling overwhelmed by:

1. Too many marketing tactics
2. Pressure to be on every platform
3. Inconsistent income months
4. Guilt around not working “enough”
5. A business model that feels heavier than it should

This episode will feel like a deep exhale.

You’ll learn:

1. Why audience growth is not the same as revenue growth
2. How to evaluate whether your strategy is actually “not working”
3. The difference between short-term and long-term marketing efforts
4. Why over-serving clients can quietly sabotage your income
5. What predictable revenue really looks like
6. How to build demand instead of chasing attention

One of the most powerful moments? When Michelle says:

“Success right now looks like a calm nervous system.”

For so many women — especially in midlife — success is evolving. It’s no longer about empire-building at all costs. It’s about sustainability, impact, and designing a business that supports your life.

If this conversation resonates, consider joining us at the SAVOUR™️ Mastermind Retreat, where we create space to simplify your strategy and realign your business with your lifestyle.

Or explore our 2:1 Personalized Coaching, where you receive focused, hands-on clarity and accountability — without the noise.

Your business should feel powerful and peaceful.

About Michelle Vroom

Michelle Vroom is a business coach who helps moms grow profitable businesses without working around the clock. She built a multi six-figure business working just 20 hours a week while raising three boys, and now she teaches women how to cut through marketing noise, focus on what actually converts, and create consistent, predictable income.

She is the founder of the Market Like a Boss community and host of the Market Like a Boss podcast. Michelle specializes in helping coaches, consultants, and service providers transition into scalable group programs while maintaining deep client relationships and high-value results.

Her mission is bold and clear: help more women become 20-hour-a-week breadwinners — in control of their income and their time.

Connect with Michelle

🌐 Join her community: Market Like a Boss (Facebook Group)

🎙 Podcast: Market Like a Boss

📩 Website:...

We’re flipping the script this week.

So often, female entrepreneurs are told to define their big, bold goals — to dream of who they want to be. But when you’re in the messy middle of life and business? That question can feel… heavy, aspirational, and sometimes out of reach.

This week, Wendy and Krystal explore a refreshingly grounding question that offers surprising clarity:

“Who do you NOT want to be?”

In this honest and vulnerable conversation, you’ll hear:

1. Why this “reverse” question works better when you’re stuck, burned out, or unclear
2. The role of boundaries and bravery in aligning with your purpose
3. How painful moments (like being called “ordinary” or “incompetent”) can light a fire for transformation
4. Real examples from Krystal and Wendy’s lives that show how what you reject can lead you to what you truly want
5. Why this mindset shift is foundational to the SAVOUR™️ Method, especially the pillars of alignment, venturing under your own power, and unwinding with self-care

“Sometimes clarity doesn’t come from dreaming big — it comes from saying ‘not that.’” – Wendy

Whether you’re questioning your next move, tired of wearing all the hats, or just feeling misaligned in your business — this episode will meet you where you are.

Tune in and start designing a life and business that’s built on your terms — not expectations.

✨ Want to take this work deeper?

1. Explore the SAVOUR™️ Mastermind Retreat for strategy + soul-aligned space
2. Apply for 2:1 Coaching to move from indecision to intentional action

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online business owners like you find the show!

Have you ever felt like you’ve lived ten different lives before 8 AM?

Welcome to the world of the modern woman entrepreneur — where you’re expected to seamlessly juggle motherhood, business strategy, life logistics, and self-care… all before your second cup of coffee.

In this candid and empowering episode of the Serendipitous Rebel Podcast, Krystal and Wendy peel back the layers of what it really means to wear multiple hats as a woman in business. Spoiler: it’s not about productivity hacks or waking up earlier — it’s about nervous system regulation, intentional scheduling, and honoring the transitions between the many roles we hold.

They share personal stories, client examples, and practical tools to help you:

1. Identify where you’re burning out from constant identity switching
2. Build white space into your day for clarity and creativity
3. Use small rituals (like breathwork, wardrobe shifts, and intentional pauses) to transition more gracefully
4. Ditch the guilt of not being “on” all the time, and embrace alignment instead

This episode is especially for the overwhelmed, multi-tasking female entrepreneur who’s been told to “just do more” — when what you actually need is space to think, feel, and breathe.

If your calendar feels like a Tetris game and your brain is constantly switching tabs, this episode will give you both permission and strategy to slow down, recalibrate, and realign with your purpose.

Want to stop burning out and start building a business that works with your life — not against it?

Join us at the SAVOUR™️ Mastermind Retreat, where we design strategy rooted in structure, soul, and sanity.

Listen now — your nervous system will thank you.

And if you’re ready to get that kind of clarity for your business, check out our SAVOUR Mastermind Retreat or 2:1 Strategy Sessions.

We’re Wendy & Krystal—two travel entrepreneurs turned business and marketing coaches. At Serendipitous Rebel, we help female entrepreneurs build aligned, purpose-driven businesses that create more impact and more joy.

On this podcast, we cover it all: from juggling motherhood and entrepreneurship to navigating the ever-changing world of online business.

1. Instagram
2. Facebook
3. YouTube
4. LinkedIn
5. Website
6. Blog

Loved this episode? Leave us a review and rating—it helps more entrepreneurs and online...