Episodios

  • Ep. 152: Anthony Trucks on Dark Work, Identity Shifts, and Becoming Who Your Calling Requires
    Dec 30 2025

    What if the reason you feel stuck is not a lack of effort, but an identity that cannot sustain the life you want?

    In this episode of the Purpose Chasers Podcast, Mark Crandall sits down with longtime friend and mentor Anthony Trucks to unpack the concept of dark work. This is the unseen and uncomfortable work required to fundamentally shift who you are at your core.

    Anthony shares why mindset alone is not enough, how identity dictates execution, and why most people burn out chasing outcomes instead of becoming the person capable of holding them.

    This conversation explores why identity, not motivation, drives lasting change. It examines why most people quit when things get hard. It breaks down how dark work rewires discipline, confidence, and execution. It also explains why doing the work in silence prepares you to win in the light.

    If you are in a season of rebuilding, redefining, or reclaiming your purpose, this episode will meet you there.

    Follow the Purpose Chasers Podcast and leave a review to support the movement.

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    37 m
  • Ep. 151: Sal Liberti on Mastery, Breathwork, and Returning Home to Peru
    Dec 24 2025

    Some callings do not push you forward. They pull you home.

    In this episode of the Purpose Chasers Podcast, Mark sits down with master breathwork facilitator Sal Liberti to explore the journey that led him back to Peru — not to escape, but to serve.

    Sal shares how years of global travel, personal development training, and hands-on facilitation shaped his expertise in breathwork and why true mastery is built through presence, repetition, and responsibility rather than digital scale or spiritual trends.

    This conversation goes deep into what separates real facilitation from surface-level wellness, the power of hyperlocal community work, and why breathwork became the bridge between personal growth and embodied healing.


    If you are a creator, healer, or leader who feels the tension between expansion and alignment, this episode will challenge how you define success — and invite you to listen more closely to where your work is truly needed.

    What part of this conversation resonated with you most?
    Was it the moment Sal chose alignment over scale, or the idea of being called back rather than forward?
    Drop your reflection in the comments. We read every one.

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    44 m
  • Ep. 150: Why Great Coaches Struggle to Close Clients and How to Fix It Without Selling
    Dec 16 2025

    If you’re great at what you do but sales calls still feel awkward, draining, or inconsistent, this episode is for you.


    Not because you need better scripts.Not because you need a better funnel.And definitely not because you’re bad at sales.


    It’s because you were taught the wrong definition of selling.


    In this solo episode, Mark Crandall breaks down why most sales training fails heart-centered coaches, consultants, healers, and creators, and what actually causes people to commit without pressure, manipulation, or awkward closes.

    You’ll learn:

    • Why people don’t buy when they’re convinced

    • How internal conflict, not urgency, drives decisions

    • The difference between leading a conversation and pitching

    • How to close clients without “selling” anything


    If you want sales conversations that feel natural, grounded, and aligned with who you are, this episode will change how you think about closing forever.

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    11 m
  • Ep. 149: Music & Mental Health w/ Michael Lashomb of Annie in the Water
    Dec 16 2025

    What does it actually take to build a band that lasts—not just creatively, but sustainably?

    In this episode of The Purpose Chasers Podcast, Mark Crandall sits down with Michael Lashomb of Annie in the Water to talk about the realities of building a band, maintaining momentum, and turning music into a long-term creative asset instead of a burnout machine.

    This conversation goes beyond gigs and growth metrics.

    It explores:

    • The evolution of Annie in the Water

    • Treating music like a long-term asset, not a hustle

    • Balancing creativity, leadership, and sustainability

    • What artists need to understand about branding beyond the music

    Whether you’re a musician, creative entrepreneur, or artist trying to build something that actually lasts, this episode offers grounded insight from someone living it.

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    49 m
  • Ep. 148: Damon Burton - The SEO Legend Who Pulled Me Back Into Agency Life - he shares on Branding, Social Proof & SEO Marketing
    Dec 4 2025

    When I say this man changed the trajectory of my career, I mean it. Damon Burton, the founder of SEO National, author of Outrank, and the man quietly trusted by names like Tony Robbins and Russell Brunson, joins me for one of the most honest, tactical, and transformational conversations we’ve ever had on The Purpose Chasers Podcast.


    In this episode, Damon breaks down:

    • How he built an SEO agency that’s dominated for 18+ years with zero hype and zero gimmicks
    • Why documenting beats performing in today’s branding landscape
    • How social proof becomes a conversion engine, not a flex
    • Why SEO is the most slept-on long-term asset for creators, coaches, and entrepreneurs
    • The truth about closing big-name clients — and what you must believe about yourself to do it
    • How to know when it’s time to bet on yourself and go all-in on your purpose


    This episode is a masterclass in grounded marketing, brand authority, and the inner game creators must master to build something real.


    If you’re a coach, creator, artist, or healer looking to elevate your brand and look as good online as you are in real life — this is your episode.

    Book a call with Mark: thepurposechasers.com/links

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    47 m
  • Ep. 147: Mark Crandall on The Social Proof System Every Coach, Healer & Creator Needs to Build a Brand That Sells Itself
    Nov 26 2025

    Most businesses think the sale ends when the job is done. In this solo episode, Mark Crandall breaks down why that belief is costing you money, and how customer emotion, captured at the right moment, becomes the most profitable marketing asset in your entire business.

    Drawing from years of scaling multimillion-dollar companies and consulting coaches, healers, creators, and trades businesses, Mark reveals exactly how to turn your customers into your sales engine—without ads, gimmicks, or expensive agencies.

    You’ll learn:
    • Why testimonials collapse sales cycles faster than any funnel• The emotional “Super Bowl moment” where trust is created instantly• The four questions that produce 90% of the best marketing copy you’ll ever use• Why ads rent attention but testimonials own it• How to build a testimonial machine using the Testimonial Waterfall™• The Reinforcer Document strategy Mark used to dominate competitive markets• How to create an “army of customers” who sell your work for you

    If you want to build a brand that closes clients before the sales call even starts, this episode gives you the blueprint.

    Follow the show, drop a rating, and leave a comment.
    Follow Mark on IG at @organicwordnerd.

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    10 m
  • Ep. 146: Steph Stanton: Shedding Old Selves, Receiving Support, and Becoming Who You Really Are
    Nov 18 2025

    What if the version of you running your life is three identities out of date? In this raw round-two conversation, High Vibe Chicks founder Steph Stanton sits down with Mark Crandall Branding Expert, Coach & the host of the Purpose Chasers Podcast to talk about shedding past versions of ourselves, clearing the “Vaseline on the mirror,” and stepping into the bigness we were actually born for. They dive into why so many light workers, creators, and leaders are exhausted, over-giving, and under-receiving—and what it really means to become a clear channel instead of a cloudy one.


    You’ll hear Mark open up about his dark season after walking away from a $5.1M construction sale, the isolation that followed, and the brutal inner dialogue that told him he’d failed. Steph shares how our obsession with doing, fixing, and proving keeps us small, why receiving is a deeply uncomfortable (but essential) practice—especially for men—and how to start building real community instead of grinding yourself into the ground alone.


    In this episode, we explore:

    • Why so many people are still operating from outdated versions of themselves
    • The “Vaseline on the mirror” metaphor and how to finally see yourself clearly
    • The difference between external success and energetic expansion
    • Why receiving is feminine energy—and why that makes it so uncomfortable for most men
    • How isolation, burnout, and over-responsibility are quietly crushing leaders
    • Why your website, brand, and business often mirror your internal confusion
    • Practical ways to protect your energy and create safe, honest community


    If you’ve been feeling overextended, underseen, or quietly asking yourself, “Who am I now?”—this conversation will feel like someone finally turning on the light.

    Follow The Purpose Chasers Podcast, leave a rating, drop a comment with your biggest takeaway, and follow Mark on Instagram at @organicwordnerd.

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    36 m
  • Ep. 145: How I Branded DJ Premier’s Lead Audio Engineer & Tour Manager Using Zero Ads
    Nov 14 2025

    In this episode, Mark breaks down the exact organic system he used to brand DJ Premier’s lead audio engineer and tour manager—without spending a single dollar on ads.


    Produced by Nef already had the dream resume: DJ Premier, Statik Selektah, Brady Watt, Tek of Smif-N-Wessun, Termanology, Nems, and more. He engineered the viral “Bing Bong” beat and quietly shaped the sound behind some of hip-hop’s biggest names.


    The problem?

    No leverage.

    No content trail.

    No visible social proof.


    Mark reveals how The Testimonial Waterfall transformed Produced by Nef’s career by turning private reputation into public authority.

    You’ll learn:
    • Why world-class skill means nothing without visible proof
    • How to turn client stories into an automated sales engine
    • The system Mark implemented to build Nef’s brand using zero ad spend
    • How artists, creators, and entrepreneurs can apply this same method right now
    • Why your next five customers are hiding inside your last five


    Follow for Purpose Chasers insights, leave a rating, and drop a comment.

    Follow Mark on Instagram at @ organicwordnerd

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    9 m
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