Find the full transcript of this episode and all 22 powerful questions to create your Avatar here.

Two of my VIP clients were having trouble with their messaging.

One was not getting engagements from her posts or enough downloads of her podcast. Not enough people in her audience were:

· going to her website

· taking actions to get on her list

· filling out her application, and

· grabbing a Discovery Call with her, so she could enroll them.

The other coach was struggling to write blog articles. His blogs were coming off stiff. They were full of cliché topics and thoughts. He was writing to a generic audience even though he had targeted a narrow group.

Neither of these coaches were relating enough to their audience.

Both of these coaches were not enough in touch with their specific target audience.

They were talking like a coach, which was coming off bland.

So, I showed them how to create an Avatar …

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode at ProsperousCoach.com/331.

In your coaching business, you know you’ve found the sweet spot when you:

· reliably earn well

· by offering services you enjoy to client’s you enjoy

· and you’re in high demand.

You’re well known and respected in your space.

Being in the sweet spot of your coaching business is fulfilling, fun and profitable. Working with ideal clients makes your heart sing.

Coaching in and of itself is not the sweet spot in your business. I’m referring to something more specialized and discovered over time.

It is the overlap of these 3 factors:

1. You STAND OUT in the crowd by doing what you are the best at.

2. You are growing expertise.

3. Your audience is excited to invest in your offer because it hits the mark for them.

This is niching at its best. I’ve found that sweet spot you can have it too.

Let’s talk about how you get there.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript for this episode plus more resources for coaches at ProsperousCoach.com/330.

How do people make buying decisions? Is it always about price?

If you’re in the grocery store and your primary goal is to save on groceries then you will look at the price of each similar product and choose the least expensive.

Someone else with different priorities will read the label to see what is in the product and choose that way. Still, others will be attracted by packaging or brand.

The same will be true of your coaching prospects:

· Some are price conscious.

· Some take cues from how you show up in the world and make decisions based on their intuition or gut.

· Some will compare all possible service providers and make their decision analytically.

The question becomes — WHO do you want to attract? The person who decides everything by price or the person who is guided by a more holistic decision?

I want to work with people who fit me and who feel I and my program are a good fit for them. My goal is to attract my ideal clients.

What about you?

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.