Find the full transcript for Episode 363 at ProsperousCoach.com/363.

This episode is inspired by my own breaches in integrity over the 2 decades plus that I’ve been a coach and some I see other coaches stumble with as well.

If you took coach training, hopefully you were provided with some standard ethical guidelines that need to be followed with your clients. Things like:

· Keeping your coaching client’s contact info and what they say confidential unless they give express permission for you to share some part of it.

· Setting personal and time boundaries with clients.

Beyond that, no one talks much about ethics and integrity in coaching.

Coaching is not currently a regulated field so it’s doubly important that you, as the professional coach, regulate yourself. That helps all coaches and the future of coaching.

Complaints about coaches hurt the field of coaching. And we really don’t want this field to be regulated, as it would greatly change the coaching industry for the worse.

Have you realized that YOU are a PROFESSIONAL? Take this in.

Own the fact that what you do is a professional service and you are a trained professional offering serious and consequential experiences through your coaching.

When I say serious and consequential, I mean that you could hurt someone just as easily as you could help them.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full episode transcript and apply to Rhonda's 5-month VIP Mentoring program here.

Are you hoping to attract just any client for your coaching niche?

There’s a significant difference between a client and an IDEAL client.

Ideal clients:

· Are “seekers” who are already actively seeking solutions in your niche.

· Have urgent problems that your offers are designed to solve.

· Know they want to hire you BEFORE the Discovery Call.

It’s easy to enroll these clients because they are 100% ready.

You don’t have to sell, convince or perform to hear YES!

The difference is in their sense of urgency and certainty.

How can you make sure you are attracting IDEAL clients?

Create a JOURNEY from where they are in that time of active seeking directly to your business “front door.”

That’s what I help coaches create from scratch with VIP Mentoring. OPENINGS NOW

And it makes your business a lot more fun than what you’re likely doing now to attract clients.

It also brings YOU a deep sense of certainty in your direction and value.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.

Find the full transcript and the 4 powerful questions to uncover keywords for your unique coaching audience at ProsperousCoach.com/361.

A new VIP client of mine read an article about SEO—search engine optimization—and went down a rabbit hole of stress.

I assured them that we addressed SEO for a coach by doing market research on their chosen target audience and applying smart keywords to everything we wrote for her coaching business.

And, for the business model we created, with high-touch, high-ticket offers, they would not need to dig deeper into SEO. The relief was palpable.

Search traffic is NOT the best way to attract serious coaching clients who will show up, do the work and make real progress.

And, besides that, AI is stealing attention away from original content on searches at an increasing rate.

Let your left brain relax. You don’t have to play in that cold SEO sandbox.

But there are some things you do need to know. Let’s talk about that.

I'd love to hear from you. Stay inspired and make things happen! - Rhonda Hess, Prosperous Coach

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.