• Prospecting: The Market Playbook

  • Apr 16 2025
  • Duración: 21 m
  • Podcast

Prospecting: The Market Playbook

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  • Resumen

  • In this episode, one of us is jetlagged in Dublin, the other is wide awake in the UK, and both of us are here to talk tactics. We dive into the wide world of market-facing prospecting strategies—think social media, influencer marketing (yes, even the B2B kind), digital ads, and email campaigns that don’t make people hit “unsubscribe.”

    We get into a cautionary tale of a startup that grew the delivery team before building its sales pipeline (spoiler: not ideal), and chat about how brand awareness, education, and genuine connection are your secret weapons in a noisy marketplace.

    As always, we try to sound smart. Did it work?

    Please tune in and join the conversation.
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