What is a personal brand, and why do you need one?

In this episode of The Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, to break it all down.

We’ll discuss what personal branding really means (beyond just an online presence) and why it’s essential for career growth and entrepreneurship.

Whether you’re growing your career or building a business, the way you present yourself can make all the difference. But there are also challenges, from self-doubt to standing out in a crowded space. Navigating this landscape strategically can open doors you never expected.

Ready to elevate your personal brand? Let’s dive in!

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

Are you relying on old-school networking to grow your career or business? In this episode of The Powerful Personal Brand Podcast, I explain why building a strong personal brand might be even more important than traditional networking.

I share my personal experiences advising professionals on how to stand out, why most people resist branding (and why that’s a mistake), and the real secret to attracting opportunities. If you’re tired of slow, outdated strategies and want to position yourself as a leader in your industry, this is a conversation you don’t want to miss!

#PersonalBranding #NetworkingTips #BrandingForSuccess

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands:

Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) throw shade in your comment section. It can look like honing a new skill you want to be known for, launching a podcast even though you are scared stiff, or doing research on your audience before you draft any content.

Your brand can only be as strong as you. If that sentence rubs you the wrong way, it could be a hint that there is a quality about yourself that you want to keep hidden. While perfectly human, our insecurities can sink our brand before it has a chance to put down roots.

For a full breakdown of the self-sabotage I see the most often, watch the full video.

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

If you want to create a warm connection with your audience, look no further than these podcasting tips:

My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we first started our own podcasts. Whether you are a first-time podcast host or guest, these podcast tips will help illuminate your next steps and your potential strategies.

What podcasting questions do you have?

Guest Bio and Links:

Ginni is the Founder & CEO at Ginni Media. With a career spanning over a decade in broadcast radio, Ginni has become a distinct voice in podcasting. Her family migrated to Australia from Sri Lanka when she was two years old. Shy and timid, in her first weeks at school, she didn’t speak at all. It was only through the encouragement of her teachers and best friend that she found the confidence to speak up.

LinkedIn - https://www.linkedin.com/in/ginnisaraswati/

Website - ginnimedia.com

Instagram - https://www.instagram.com/theginnishow/?hl=en

Do you know how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

Is being an expert all it takes to build a brand? No. And here’s why:

There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers.

My guest today is an industry expert who identified and leveraged that disconnection to build legitimacy into his personal brand. The way he built it might surprise you.

Which tip did you find the most helpful? Share your thoughts in the comments!

About the Guest:

Bryan Clayton is the Tech Founder and CEO of GreenPal, an app called the Uber of lawn care. Bryan is in charge of GreenPal’s strategic direction and growth to become the platform that powers the lawn care industry.

Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market-leading landscape company in the southeast.

Where to Connect with Bryan:

Website - yourgreenpal.com

LinkedIn -linkedin.com/in/bryan-clayton

Instagram - @bryanmclayton

Twitter - twitter.com/bryanmclayton

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbranding101 #personalbrandstrategy

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility?

My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding.

Now more than ever, those know, like, and trust factors are critical for separating yourself from other professionals doing the same thing. This video is a great starting point if you don’t know how to rebrand yourself successfully online.

Which of these tips would move the needle on your personal brand growth? Share your thoughts in the comments!

About the Guest:

Nakia is an intellectual property attorney, business strategist, and success coach for attorneys. She provides the best solutions for entrepreneurs who want to be fully protected wherever they are in their business journey.

Where to connect with Nakia:

TikTok - https://www.tiktok.com/discover/yoursmallbizattorney

Twitter - NakiaGrayEsq

IG - https://www.instagram.com/nakiagrayesq/?hl=en

LinkedIn - https://www.linkedin.com/in/nakiagrayesq/

Website - https://www.nakiagray.com/

Legal website - https://graylegalpc.com/

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital Marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#rebranding #rebrand #rebrandingtips #rebranding101 #rebrandideas #rebrandexamples #rebrandvideo #rebrandyourself #rebrandyourbusiness #personalbranding #personalbrandingtips #CEObranding #marketingagency

What can we learn from someone with 1 million followers about building a personal brand?

After getting into the digital content creator game, you soon learn a few rules that apply to everyone. Effective growth strategies can be applied across a multitude of industries. The foundation of solid content creation is the same: answer your audience’s burning questions.

Successful digital content creation is more than posting on Instagram at peak engagement times. Watch the full video to learn how my guest today built a TikTok following of more than 1.4 million.

What unexpected takeaway did you learn from Eric’s story? Share your thoughts in the comments!

About the Guest:

Eric Ita is a world-class photographer, dog trainer and behaviorist, and a renaissance man with a particular love for nature and capturing moments. Eric has established more than 1.4 Million followers on Tik Tok since 2020, and uses his fresh and casual approach to continue building his online audience.

Where to connect with Eric:

YouTube - https://www.youtube.com/c/EricIta

IG - https://www.instagram.com/ericandcaprithepup/

Website - https://www.ericandcaprithepup.com/about

TikTik - https://www.tiktok.com/@ericandcaprithepup?lang=en

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#digitalcontentcreation #contentcreator #contentcreation #contentcreatortips #contentcreationtips #contentcreation101 #personalbranding #personalbrandingtips #CEObranding #marketingagency #contentcreationforbegginers #contentcreationtipsandtricks #TikTokcontentcreationtips #tiktkcontentcreation

The rules for college applicants have changed. If you know anyone who will be applying to colleges soon, find out ways they can set themselves apart in their pursuit of enrolling in their dream university.

Today’s student faces unique challenges when it comes to satisfying the criteria that is important to job recruiters and university enrollment personnel. My guest today makes a case for why students SHOULD post online and leverage their personal brands to their advantage.

What are your thoughts about college applicants building their personal brands? Share your thoughts in the comments!

About the Guest:

Stacey Ross Cohen is the president and CEO of @CoCommPR, a personal branding expert, and the author of Brand Up: The Ultimate Playbook for College and Career Success in the Digital World

Where to Connect with Stacey:

LinkedIn - https://www.linkedin.com/in/staceycohen2/

Twitter - https://twitter.com/StaceyRossCohen

IG - https://www.instagram.com/staceyrosscohen/

Website - https://staceyrosscohen.com/

Book link: https://www.amazon.com/Brand-Up-Ultimate-Playbook-College/dp/1637585381

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency