What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day?

In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling.

We dive deep into what personal branding means today, and why your story, not your credentials, is what sets you apart. Lindsay opens up about building a brand that truly resonates, the doubts and pivots along the way, and the mindset shifts that helped her build trust and community online.

We also talk about showing up as yourself without oversharing, how to turn your lived experiences into lessons that serve others, and why the messy, unfiltered moments are often the most powerful for connection. This conversation is honest, practical, and packed with insight for anyone who’s trying to grow a business, clarify their message, or finally get visible in a meaningful way.

If you're building your personal brand, navigating what to share (and what not to), or just wondering how to stand out in a crowded, AI-saturated world, this episode will meet you where you are.

#PersonalBranding #AuthenticStorytelling #PowerfulPersonalBrand

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative.

We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down what CEO branding really is, how it’s different from corporate messaging, and why it builds deeper trust, greater influence, and long-term business growth.

You’ll hear why authenticity matters more than polish, how visibility fuels credibility, and what it really takes to build a personal brand that drives impact. We also share examples of CEOs who’ve mastered this, and the key strategies you can use to strengthen your voice as the face of your company.

If you're a founder, CEO, or an emerging leader, this episode will help you lead with more purpose, clarity, and influence—online and off.

#CEObranding #PersonalBranding #Leadership #Entrepreneurship

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

What is a personal brand, and why do you need one?

In this episode of The Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, to break it all down.

We’ll discuss what personal branding really means (beyond just an online presence) and why it’s essential for career growth and entrepreneurship.

Whether you’re growing your career or building a business, the way you present yourself can make all the difference. But there are also challenges, from self-doubt to standing out in a crowded space. Navigating this landscape strategically can open doors you never expected.

Ready to elevate your personal brand? Let’s dive in!

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

Are you relying on old-school networking to grow your career or business? In this episode of The Powerful Personal Brand Podcast, I explain why building a strong personal brand might be even more important than traditional networking.

I share my personal experiences advising professionals on how to stand out, why most people resist branding (and why that’s a mistake), and the real secret to attracting opportunities. If you’re tired of slow, outdated strategies and want to position yourself as a leader in your industry, this is a conversation you don’t want to miss!

#PersonalBranding #NetworkingTips #BrandingForSuccess

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands:

Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) throw shade in your comment section. It can look like honing a new skill you want to be known for, launching a podcast even though you are scared stiff, or doing research on your audience before you draft any content.

Your brand can only be as strong as you. If that sentence rubs you the wrong way, it could be a hint that there is a quality about yourself that you want to keep hidden. While perfectly human, our insecurities can sink our brand before it has a chance to put down roots.

For a full breakdown of the self-sabotage I see the most often, watch the full video.

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

If you want to create a warm connection with your audience, look no further than these podcasting tips:

My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we first started our own podcasts. Whether you are a first-time podcast host or guest, these podcast tips will help illuminate your next steps and your potential strategies.

What podcasting questions do you have?

Guest Bio and Links:

Ginni is the Founder & CEO at Ginni Media. With a career spanning over a decade in broadcast radio, Ginni has become a distinct voice in podcasting. Her family migrated to Australia from Sri Lanka when she was two years old. Shy and timid, in her first weeks at school, she didn’t speak at all. It was only through the encouragement of her teachers and best friend that she found the confidence to speak up.

LinkedIn - https://www.linkedin.com/in/ginnisaraswati/

Website - ginnimedia.com

Instagram - https://www.instagram.com/theginnishow/?hl=en

Do you know how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

Is being an expert all it takes to build a brand? No. And here’s why:

There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers.

My guest today is an industry expert who identified and leveraged that disconnection to build legitimacy into his personal brand. The way he built it might surprise you.

Which tip did you find the most helpful? Share your thoughts in the comments!

About the Guest:

Bryan Clayton is the Tech Founder and CEO of GreenPal, an app called the Uber of lawn care. Bryan is in charge of GreenPal’s strategic direction and growth to become the platform that powers the lawn care industry.

Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market-leading landscape company in the southeast.

Where to Connect with Bryan:

Website - yourgreenpal.com

LinkedIn -linkedin.com/in/bryan-clayton

Instagram - @bryanmclayton

Twitter - twitter.com/bryanmclayton

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbranding101 #personalbrandstrategy

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility?

My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding.

Now more than ever, those know, like, and trust factors are critical for separating yourself from other professionals doing the same thing. This video is a great starting point if you don’t know how to rebrand yourself successfully online.

Which of these tips would move the needle on your personal brand growth? Share your thoughts in the comments!

About the Guest:

Nakia is an intellectual property attorney, business strategist, and success coach for attorneys. She provides the best solutions for entrepreneurs who want to be fully protected wherever they are in their business journey.

Where to connect with Nakia:

TikTok - https://www.tiktok.com/discover/yoursmallbizattorney

Twitter - NakiaGrayEsq

IG - https://www.instagram.com/nakiagrayesq/?hl=en

LinkedIn - https://www.linkedin.com/in/nakiagrayesq/

Website - https://www.nakiagray.com/

Legal website - https://graylegalpc.com/

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital Marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#rebranding #rebrand #rebrandingtips #rebranding101 #rebrandideas #rebrandexamples #rebrandvideo #rebrandyourself #rebrandyourbusiness #personalbranding #personalbrandingtips #CEObranding #marketingagency