What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day?

In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling.

We dive deep into what personal branding means today, and why your story, not your credentials, is what sets you apart. Lindsay opens up about building a brand that truly resonates, the doubts and pivots along the way, and the mindset shifts that helped her build trust and community online.

We also talk about showing up as yourself without oversharing, how to turn your lived experiences into lessons that serve others, and why the messy, unfiltered moments are often the most powerful for connection. This conversation is honest, practical, and packed with insight for anyone who’s trying to grow a business, clarify their message, or finally get visible in a meaningful way.

If you're building your personal brand, navigating what to share (and what not to), or just wondering how to stand out in a crowded, AI-saturated world, this episode will meet you where you are.

#PersonalBranding #AuthenticStorytelling #PowerfulPersonalBrand

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative.

We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down what CEO branding really is, how it’s different from corporate messaging, and why it builds deeper trust, greater influence, and long-term business growth.

You’ll hear why authenticity matters more than polish, how visibility fuels credibility, and what it really takes to build a personal brand that drives impact. We also share examples of CEOs who’ve mastered this, and the key strategies you can use to strengthen your voice as the face of your company.

If you're a founder, CEO, or an emerging leader, this episode will help you lead with more purpose, clarity, and influence—online and off.

#CEObranding #PersonalBranding #Leadership #Entrepreneurship

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

What is a personal brand, and why do you need one?

In this episode of The Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, to break it all down.

We’ll discuss what personal branding really means (beyond just an online presence) and why it’s essential for career growth and entrepreneurship.

Whether you’re growing your career or building a business, the way you present yourself can make all the difference. But there are also challenges, from self-doubt to standing out in a crowded space. Navigating this landscape strategically can open doors you never expected.

Ready to elevate your personal brand? Let’s dive in!

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency