We hear a lot about what goes wrong in business. But what about what actually works?

In this episode, I’m breaking down the key decisions I made that did move the needle. From trusting my gut (even when it didn’t make sense), to ignoring bad advice, hiring the right people, and building a business aligned with my long-term vision.

If you’ve been second-guessing yourself, feeling stuck, or overwhelmed by opinions… This episode is your reminder that you already know more than you think.

This is about stepping into your role as CEO, making confident decisions, and building something that actually works for you.

Key Takeaways

• Don’t take advice from people who haven’t done what you want to do

• Your intuition is a powerful business tool

• Hiring the right people is everything

• You don’t need to grow fast, you need to grow right

• Long-term vision > short-term money

• Asking for help is a strength, not a weakness

If you feel like you’re doing incredible work but no one knows about it, this episode is for you.

Nicholle sits down with KJ Blattenbauer, founder of Hearsay PR and author of Pitchworthy, to unpack why so many founders struggle with visibility and how to fix it using public relations.

With nearly 30 years of experience, KJ explains that PR isn’t about getting featured. It’s about teaching people how to talk about your business when you’re not in the room.

This conversation explores how to stop being the best kept secret in your industry, why PR should come before paid marketing, and how founders can leverage media, podcasts, and partnerships to grow their brand.

KJ also shares a powerful lesson on trusting your intuition in business, and the cost of saying yes to opportunities that aren’t aligned.

Topics we discuss:

• What public relations actually is (and what it isn’t)• Why most founders struggle with visibility• How to become “pitchworthy”• Why PR should come before ads• The biggest mistakes entrepreneurs make with exposure• Learning to trust your intuition in business• How to build a brand people talk about

GUEST LINKSKJ BlattenbauerHearsay PRhttps://www.hearsaypr.com

Book: Pitchworthyhttps://www.hearsaypr.com/buy-my-book

If you’ve ever left a doctor’s appointment feeling rushed, dismissed, or unheard, you’re not alone.

In this episode, Nicholle sits down with Dr. Shikha Joshi, an internal medicine physician and founder of Bloom Direct Primary Care, to talk about the structural issues within modern healthcare and why she chose to leave the traditional insurance-based system.

After over a decade practicing medicine, Dr. Joshi saw firsthand how limited appointment times, administrative demands, and insurance structures prevent doctors from delivering the kind of care they were trained to provide.

So she built a different model.

This conversation explores the rise of Direct Primary Care, why evidence-based medicine is critical in an era of viral health misinformation, and what it really takes to leave a stable career to build something new.

Dr. Joshi also shares the personal health diagnosis that reshaped how she thinks about prevention, lifestyle, and patient care.

Topics we discuss include:

• Why the traditional healthcare system frustrates both doctors and patients

• What Direct Primary Care is and why it’s growing

• Why social media health advice can be misleading

• The difference between trends and evidence-based medicine

• The leap from physician to entrepreneur

• Health habits that actually improve long-term wellbeing

GUEST LINKS

Dr. Shikha Joshi

Bloom Direct Primary Care https://www.bloomdirectpc.com

Facebook https://www.facebook.com/people/Bloom-Direct-Primary-Care-Shikha-Joshi-MD/61583881385029/

Instagram https://www.instagram.com/shikhajoshimd/

Threads https://www.threads.com/@bloomdirectpc