The PR Strategy Every Founder Should Use (Before Spending on Ads) with KJ Blattenbauer | Ep 132

If you feel like you’re doing incredible work but no one knows about it, this episode is for you.

Nicholle sits down with KJ Blattenbauer, founder of Hearsay PR and author of Pitchworthy, to unpack why so many founders struggle with visibility and how to fix it using public relations.

With nearly 30 years of experience, KJ explains that PR isn’t about getting featured. It’s about teaching people how to talk about your business when you’re not in the room.

This conversation explores how to stop being the best kept secret in your industry, why PR should come before paid marketing, and how founders can leverage media, podcasts, and partnerships to grow their brand.

KJ also shares a powerful lesson on trusting your intuition in business, and the cost of saying yes to opportunities that aren’t aligned.

Topics we discuss:

• What public relations actually is (and what it isn’t)• Why most founders struggle with visibility• How to become “pitchworthy”• Why PR should come before ads• The biggest mistakes entrepreneurs make with exposure• Learning to trust your intuition in business• How to build a brand people talk about

GUEST LINKSKJ BlattenbauerHearsay PRhttps://www.hearsaypr.com

Book: Pitchworthyhttps://www.hearsaypr.com/buy-my-book