Ponderings from the Perch Podcast Por Little Bird Marketing & C-Suite Radio arte de portada

Ponderings from the Perch

Ponderings from the Perch

De: Little Bird Marketing & C-Suite Radio
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.℗ & © 2018 Ponderings from the Perch Arte Economía
Episodios
  • Important Customer Insights from Rare Disease Patients

    Important Customer Insights from Rare Disease Patients
    Sep 12 2025
    Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explore how rare disease patients face complex diagnostic journeys averaging four to five years from initial symptoms to diagnosis, and how pharmaceutical companies are adapting their research approaches to capture these authentic patient experiences through agile methodologies. Patients today are more informed and collaborative with their healthcare providers than ever before, with many actively researching their conditions and advocating for specific treatments. PatientSight's subscription-based model allows pharmaceutical companies to quickly pivot their research strategies based on customer insights from initial findings, rather than following rigid project timelines that may miss crucial patient perspectives gained through specialized research panels. This shift reflects a fundamental change in the healthcare landscape where traditional power dynamics are evolving. "Patients are more informed than ever because not only do you have Google search now, you have AI tools to work with. Information is at people's fingertips, literally," Dave explains. "And the other thing is that patients no longer put their physician on a pedestal. I mean, not that they disrespect them, but they view the relationship with their physician as more of a collaboration." The conversation reveals how AI technology is transforming patient research through capabilities like AI-generated patient persona videos that combine survey data from multiple patients into compelling narratives for pharmaceutical teams. Muggler shares how these tools help companies develop deeper empathy for patient experiences while maintaining the ability to customize presentations for different audiences within their organizations, from senior leadership to sales teams. Sponsors: Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    30 m
  • A Story of Unemployment to Dream Job in Customer Insights

    A Story of Unemployment to Dream Job in Customer Insights
    Sep 5 2025
    What happens when you walk into a company with no insights function, where everyone is conducting their own research? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fragmented research environment into a strategic advantage by focusing on customer insights and establishing proper survey design standards that serve multiple internal stakeholders. Rusnak got to work when she discovered teams were about to launch a 30-minute survey. A 30-minute survey! Instead, she applied her insights expertise and was able to help everyone shift gears, right size the survey and still get everyone the insights they needed. She got some quick wins by conducting low-budget DIY research to establish credibility quickly. Rusnak revealed how she worked hard to get market research insights efforts aligned with executive-level discussions by taking the initiative to understand business needs and deliver strategic recommendations. "I spent time being curious and asking people what their pain points were," Rusnak explains. "I would ask, ‘If I could wave a magic wand and give you an insight right now, what would that be?’" The discussion also covers Rusnak's experience during 18 months of unemployment right before she landed this job at StarKist, which led her to write "Sampling Life: 100 Ways to Find Joy in Unemployment." She shares how being time-rich during unemployment allowed her to engage her mind, body, and connections while staying present and maintaining resilience through the job search process. She uses this book to encourage others now in that place and promotes the great job of networking and connection available through the Insights Career Network. Sponsors: Tired of generic marketing firms that don't get market research? Say hello to Little Bird Marketing, the revenue generation company of choice for the market research industry. Our "peeps" understand market research inside and out. We know your buyers, craft meaningful messages that move them to buy, understand the competitive landscape and where you fit in the market. We get the industry - from qual/quant to emerging technologies. Why settle for getting the job done when you can soar with marketing that drives real revenue? Click here to get started. Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    26 m
  • Website traffic dropping? Expert Advice for Content Marketing Strategy that Works with AI

    Website traffic dropping? Expert Advice for Content Marketing Strategy that Works with AI
    Aug 29 2025
    Are you seeing website traffic drops across your content? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-generated summaries now providing answers directly in search results, eliminating the need for clicks to source websites. She explains that businesses are experiencing traffic drops in two ways: many are seeing significant ranking declines for secondary keywords, while others maintain strong positions for primary terms but still lose 30-60% of their website traffic. McKinney breaks down how AI integration means people get information through bullet points, summaries, and step-by-step instructions right in search results. She acknowledges the challenge that AI faces in replicating unique, human-centered content, such as firsthand business experience, proprietary data, contrarian perspectives, and behind-the-scenes industry insights. "No amount of technical optimization beats genuine clarity and usefulness," McKinney explains. "If your content helps someone solve a real problem, understand a complex concept, or help them make a better decision in the moment, that value does not disappear because of algorithmic changes." McKinney offers practical strategies for working alongside AI changes, including tracking AI citations through tools like Ahrefs and SEMrush that show when Google's AI overviews reference your content as authoritative sources. She addresses the reality that AI has a hard time replicating unique, human-centered content like firsthand business experience, proprietary data, contrarian perspectives, and behind-the-scenes industry insights. She emphasizes creating content that provides value even when rankings decline or AI systems can summarize basic information, focusing on content marketing strategy that leverages what makes human expertise irreplaceable in an AI-dominated search landscape. Sponsors: Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went. Time is precious, and trying to be everything to everyone means becoming nothing to no one. That's why she's developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise. Click here to learn more, and sign up for a spot in her social influence course today! Ever feel like your company is sitting on a goldmine of opportunities, but they keep slipping away? Most companies already have their next big win hiding in their database. Little Bird Marketing's Revenue Sprint is a proven system that works backward from your revenue goals to create a focused plan for building a sales pipeline and predictable growth. No massive budget required—just strategic execution that delivers measurable results. Ready to turn missed opportunities into new wins? Click here and build a predictable pipeline for sustainable growth.
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    23 m
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