Do you have a brand story?  Do people know what you stand for? Do they know the problem you solve for them?

Your brand, your content, is all about your story. It's about who you are and why you're here.

I am joined by Heather Roma. She is a screenwriter, branding strategist, and graphic designer who helps small business pioneers write their stories and create brands that truly connect.

In this episode, Heather and I discuss everything branding and the importance of knowing the story of your brand, in the context of podcasting and live streaming. She also shares her story of starting out in her business, how much she loves Star Wars, and how these relate to building her own brand over the years.

If you're wondering how to better communicate your brand story, this episode is for you.

Highlights from the episode:

[00:20] The biggest issue on podcasting and live streaming

[2:00] Backstory on how I met Heather Roma

[03:52] What is a logline?

[7:00] What happens when you broaden your niche?

[9:10] How Heather started her business

[13:45] Writing your story down and getting it solidified in your mind

[16:38] Validating how your audience feels

[17:40] The myth about niching down

[22:00] Soliciting and taking feedback

[23:25] Open up

[25:10] Heather and her love for Star Wars

[27:50] A confused audience never buys

Notable Quotes:

• If you're just showing a general facade of who you are, there is no connection in that.
• Your brand is not a logo. Your brand is not a tagline. Your brand is you.
• You can't address everyone in the world. You have to address your niche.
• We learn the hard way so that we can help people figure it out.
• Just because you have a niche does not mean you can not help someone outside of your niche.
• Feedback is really important in finding your niche.
• The more time you spend with people or the community, the more they get to know you.
• Over time, your brand takes on a life of its own.
• You are your brand.
• A brand is about connecting with an audience and establishing trust.

Connect and follow us!

Watch the full live episode with Heather on Youtube:

Podcasters Live!!!

Join our exclusive communities:

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Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs, and get access to actionable podcasting content.

Website: www.podcasterslive.com

Every day we are bombarded with new ways to pour our content into the world, but when it comes to live streaming, podcasters seem more hesitant than ever before. When you break it down to the basics, live streaming is just another way of sharing your content.

Live streaming is the secret sauce of podcasting. The ability to share directly with audiences online allows podcasters to engage with their listeners and build relationships with them.  But, there are also some myths that need to be busted before you start.

There are four myths that might be holding you back, and I bust these in this episode so that you can get started on live streaming,  build an audience, a community, and start doing the things that you've always wanted to do. If all you have is an idea or a desire to do something and a list of why it's not possible, it's time to erase that list and start moving forward!

Here are the four biggest myths of live streaming you need to know about so that you'll have a better chance at success.

HIGHLIGHTS FROM THE EPISODE:

[1:14] Myth #1: Running a live stream is expensive.

[5:13] Myth #2: You need a tech specialist to run a live stream.

[8:09] Myth #3: Live streaming requires professional presentation.

[10:00] They are coming to listen to you, they know you are not perfect.

[10:25] The only time your presentation needs to be amazing.

[12:00] Myth #4: No one will watch my live stream.

[13:06] Consistency needs to be there.

[13:37] Other objections that keep you from live streaming

[15:26] Cut through the noise.

NOTABLE QUOTES:

• You need a community that is going to help you understand how to live stream properly.
• The context of live streaming is- stuff happens.
• We put too much pressure on ourselves when we go live because it has to be perfect.
• The more genuine and human you are, the better your live streams will be.
• Your audience needs to know when they are going to see you and hear you.
• You have the keys to the kingdom to figure out how you are going to allow the people to hear and know about your podcast.
• No one will watch your live stream if they do not know about it.
• Consistency will build your community.

Connect and follow us!

Watch our live episodes on Youtube:

Podcasters Live!!!

Join our exclusive communities:

Facebook

LinkedIn

Instagram

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs, and get access to actionable podcasting content.

Website: www.podcasterslive.com

Are you a podcaster who has been thinking about live streaming? In this episode, you'll learn about the origin story of Podcasters Live and why we started it.

You will learn about my first encounter with podcasting, the very first podcast I launched, and the lessons I’ve learned along the way.

I also define what live streaming is, how it compares then and now, why you should start one as a podcaster now and how it can grow your authority, your community and build a deeper connection with your audience.

There are a lot of nostalgic stories and helpful insights to share in this episode, so dive in and enjoy!

Highlights From The Episode:

[00:00] Build it and they will come?

[2:18] How Podcasters Live started and my love for radio

[6:00] My first encounter with podcasting

[7:28] Launching my first podcast, “By husbands, for husbands”

[8:01] How strong is your why?

[9:31] The number one problem of Podcasters

[11:09] What is live streaming?

[12:08] Live streaming then and now

[13:13] When I started live streaming

[14:30] What do we help podcasters with and the focus of Podcasters Live

[17:01] What is your why?

[18:32] Podfade is a thing

[20:00] What’s holding you back and how can we help?

Notable Quotes:

• The number one problem of podcasters is discoverability.
• The barriers to entering the industry of podcasting are extremely low to almost non-existent.
• Live streaming is a $ 70 billion-dollar business.
• The goal for you is to get started.
• Live streaming gives you the opportunity to connect with people at a deeper and broader level.
• You have to have a passion for podcasting. If you don’t have a passion for podcasting, rethink your why.
• There are 3 million podcasts out there, but only 40-45% of podcasts are live.

Let us help get you from concept to reality with your ideas.

If you are interested in getting 1-on-1 coaching, visit www.podcasterslive.com for more details.

Find helpful content on our Podcasters Live social platforms and online communities:

Facebook

Instagram

LinkedIn

Youtube

Every successful podcast started somewhere small. It begins with a simple concept, which then flourishes into the ultimate plan and goal. Getting to the destination takes time and effort—it’s not a one-way ticket. And it requires different processes, strategies, and research.

If you’ve been conceptualizing the content of your podcast or are in the middle of producing episodes, you should know some exciting and helpful tips to help with your journey. Incorporating these suggestions can create an impact on your podcast.

In this episode, we’ll be talking about three excellent podcast tips to help with your success. We’ll discuss downloads, content creation, uniqueness from other podcasts, and audio quality. Happy listening!

Highlights From The Episode:

[00:38] Beauty of live streaming

[01:48] Recap from last week’s episode and its highlights

[04:43] Why you should connect and be a member of Podcasters Live

[06:47] Learning podcasting for beginners

[08:16] Tip 1: Don’t judge yourself by your downloads

[09:28] The number of downloads is not the measure of success

[10:28] Why comparisons are not good for your podcast

[13:58] Your content should help the listeners pull through

[18:58] Journey of podcasting and the Flywheel Effect

[23:08] Tip 2: Don’t be afraid to be different from the mainstream content

[27:46] Authenticity and acquiring the right feedback

[29:15] Incorporating unique ideas into your podcast

[30:36] Two types of downloads and why you should not fixate on it

[32:26] Audience engagement boosts your live streaming

[35:13] Tip 3: Make your guest sound great

[37:21] Providing assets to the guest(s)

[41:22] Ways to make your guest sound great

[47:21] All about first impressions

[49:30] Importance of audio quality

[53:30] Steve’s podcasting journey

[55:18] Recap for this episode

[58:12] Steve’s notes and message for listeners

Notable Quotes:

● Your podcast and its content should be moving people through

● Now it’s time to do something that other people aren’t doing.

● When you start to think about your guest sounding great, you need to sound great as well.

● If we don’t hone our skills, then we’re not getting any better

Resources:

Watch our live episodes on Youtube:

Podcasters Live!!!

Join our exclusive communities

On Facebook:

https://www.facebook.com/groups/podcasterslive

On LinkedIn:

https://www.linkedin.com/company/podcasters-live/

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs, and get access to actionable podcasting content.

Website: www.podcasterslive.com

Podcasting is a great way to connect with your audience and get your voice out there. It offers a way to create content that can be shared with others on a daily basis. You can get into the minds of your listeners, share stories, or even just provide entertainment. Podcasts are growing in popularity, and many people are finding success in this format. Today I want to share with you seven things that I've learned from podcasting that will not just help you become a better podcaster but will help you when you think about different aspects of your life-from embracing failure to being okay with incremental growth, this episode is chocked full of value, so start listening in.

Highlights From The Episode:

[2:35] First one, embrace failure.

[9:39] Number three is to forgive yourself quickly.

[14:28]Number four, you have to be okay and be content with incremental growth.

[18:20] Number five is that people are generous.

[22:00] Number six is real people and real stories make the best content.

[26:48] Number seven, you have to be consistent with your frequency

Notable quotes:

● As you go down the journey of podcasting, there are many unexpected things and a lot of things that you will encounter for the first time because the things are new to you.

● Failure is the first attempt in learning. There is no possible way that everything in your life will be without some measure of failure.

● Podcasters wait too long to bring people into the story. We have to understand that this is an exchange. So, we have to bring people in as quickly as possible.

● When you take a class and read more books around your specific topic, you will add value to your audience.

● People don't care until you give them a reason to care. You can only give them a reason to care is to solve their problem and be consistent with the content and what you are trying to offer them.

● Podcasting and live streaming are long-term games. The more you can settle your mind, the better off you will be.

● Building an audience, a following, and a community requires consistency.

Resources:

Watch our live episodes on Youtube:

Podcasters Live!!! https://www.youtube.com/channel/UCHZR8h1CNSkZaSvI_G-e3_w

Join our exclusive Facebook Group:

Podcasters Live!!! https://www.facebook.com/groups/podcasterslive

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs, and get access to actionable podcasting content.

Website: www.podcasterslive.com

You just started a podcast and now you're airing live to the world. Nervous is not even close to describe what you're going through right now. You've jumped out of your comfort zone and are concerned about stumbling over your words or not saying something profound enough for an entire hour. Well, guess what? Your fears haven't come true yet, so don't keep focusing on the negative. Start by attempting to 'fake it till you make it.

In this episode, you will learn about how you can make your first ten episodes more professional by setting your tech the right way. You will also learn more about the refinement phase and what you can focus on for episodes 11-15 before finding your voice on episodes 16-20.

Highlights From The Episode:

[02:46] Episode 1-10: Test, test, test!

[04:43] Know everything about the tech you are using.

[08:23] Know your show format.

[11:05] Learn how to speak in the void.

[13:35] Understand the graphics to use.

[15:56] Episode 11-15: The refinement phase

[19:22] Episode 16-20: Focus on your voice.

Notable Quotes:

● The more familiar you become with the pieces of equipment, the better off you will be.

● Practice is the opportunity for you to hone your skills.

● The more reps you get in, the more comfortable you become.

● The more narrow you can get with your content, the more polished, concise, and effective your voice is going to be.

● The better you can articulate, the more credibility you're going to establish.

Resources:

Watch our live episodes on Youtube:

Podcasters Live!!! https://www.youtube.com/channel/UCHZR8h1CNSkZaSvI_G-e3_w

Join our exclusive Facebook Group:

Podcasters Live!!! https://www.facebook.com/groups/podcasterslive

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs and get access to actionable podcasting content.

Website: www.podcasterslive.com

As a podcaster, you know how challenging it can be to grow your audience and keep them coming back for more. You also know how important it is to find new and creative ways to do that. One way you might be able to accomplish both of those things at once is through live streaming.

Whether you're just getting started with streaming or have been doing it for years, there are plenty of reasons why you should consider incorporating live streaming into your podcast strategy.

In this episode, we share various reasons why you, as a podcaster, should live stream your content, and why it’s important for your audience. Happy listening!

Highlights From The Episode:

[00:08] Problem with podcasting

[00:49] Why live stream is the best way to grow your audience?

[03:48] Reason why podcasters should live stream

[03:49] What is a live stream?

[04:39] Create a deeper connection to the audience

[06:55] Interactive and engaging

[09:58] Convenient and Cost-effective

[11:12] Comparison between live streaming now and back in 10 years

[12:31] Platform to use to lower the cost of live streaming

[14:25] Live streaming is easy and mobile

[16:38] How it expands the podcaster's reach to the international audience.

[21:05] Monetization

[22:13] What’s Monetization

[27:37] How brand deals and Sponsorships look like to podcasters

[29:26] Power of Negotiation

[32:45] How to connect

Notable Quotes:

● You have to focus on what you're trying to achieve.

● Brand deals aren't unique, sponsorships are unique.

● You have the power to negotiate.

● You have the ability to create your own prosperity, the wherewithal to create your own lifestyle, the way that you want to live, how you want to work, how you want to create, and how do you want to express yourself.

● If you want to truly grow and authentically grow your podcasts and your community, you have to connect with your audience, they have to see your face, and they need to know a little bit more about who you are.

● If your first goal is to monetize, then you're probably not going to have that success that you think you're gonna have. But if your first goal is to create the best content, provide the best value, the monetization piece, you know, it's for me and a lot of people I work with It just seems to kind of just happen, because you're so in your authentic self.

Resources:

Mentioned Article: Live Streaming Platforms

Watch our live episodes on Youtube:

Podcasters Live!!! https://www.youtube.com/channel/UCHZR8h1CNSkZaSvI_G-e3_w

Join our exclusive Facebook Group:

Podcasters Live!!! https://www.facebook.com/groups/podcasterslive

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs and get access to actionable podcasting content.

Website: www.podcasterslive.com

In today’s episode, we have James Cridland, a radio futurologist (writer and consultant), and an editor of Podnews, a daily podcast newsletter. Also, James is the cohost of the podcast, PodLand News, where they review and anlayze top podcast news from around the world.

He joins us to share about what podcasting really is, some common challenges experienced by podcasters, and a few tips to make your podcasting a success. Tune in for these and more exciting topics!

Highlights From The Episode:

[00:15] About James Cridland

[02:18] About PodLand News

[04:25] What is a podcast?

[05:30] Types of massive search engines

[08:49] Challenge experienced by the podcasters

[09:29] Idea of Discoverability

[11:10] Platforms to use uploading your podcasts

[15:43] How people listen to their podcasts

[18:57] Idea of downloads and their importance to the audience

[20:36] Following the trend and how it can improve your podcasts

[24:21] Idea and concepts about podcasting 1.0 and podcasting 2.0

[26:41] What does podcasting 2.0 do and its uses

[27:27] Benefits of podcasting 2.0

[29:38] Problems with sponsored podcasts

[31:53] Question on FCC regulations towards podcasts

[34:44] Important thing about RSS

[36:05] Question on Celebrity podcasts

[38:50] Thing to focus on

[39:48] Comparison between iPhone Versus Android splits on market share

[43:00] The Future of the podcasts industry

Notable Quotes:

● The important thing is to watch the trends, not the numbers.

● Consumption takes place, where it's sent.

● Focusing on getting the right apps is important in promoting the right thing and being aware of the differences between your culture and other parts of culture throughout the rest of the world.

● You can be discovered somewhere else but your podcast can be discovered somewhere else.

● Getting started isn't the issue, it's actually getting your podcast discovered.

Resources:

Connect with James:

James Cridland of Pod News: https://podnews.net/podcast/i5tj

Watch our live episodes on Youtube:

Podcasters Live!!! https://www.youtube.com/channel/UCHZR8h1CNSkZaSvI_G-e3_w

Join our exclusive Facebook Group:

Podcasters Live!!! https://www.facebook.com/groups/podcasterslive

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs and get access to actionable podcasting content.

Website: www.podcasterslive.com