Do you have a brand story?  Do people know what you stand for? Do they know the problem you solve for them?

Your brand, your content, is all about your story. It's about who you are and why you're here.

I am joined by Heather Roma. She is a screenwriter, branding strategist, and graphic designer who helps small business pioneers write their stories and create brands that truly connect.

In this episode, Heather and I discuss everything branding and the importance of knowing the story of your brand, in the context of podcasting and live streaming. She also shares her story of starting out in her business, how much she loves Star Wars, and how these relate to building her own brand over the years.

If you're wondering how to better communicate your brand story, this episode is for you.

Highlights from the episode:

[00:20] The biggest issue on podcasting and live streaming

[2:00] Backstory on how I met Heather Roma

[03:52] What is a logline?

[7:00] What happens when you broaden your niche?

[9:10] How Heather started her business

[13:45] Writing your story down and getting it solidified in your mind

[16:38] Validating how your audience feels

[17:40] The myth about niching down

[22:00] Soliciting and taking feedback

[23:25] Open up

[25:10] Heather and her love for Star Wars

[27:50] A confused audience never buys

Notable Quotes:

• If you're just showing a general facade of who you are, there is no connection in that.
• Your brand is not a logo. Your brand is not a tagline. Your brand is you.
• You can't address everyone in the world. You have to address your niche.
• We learn the hard way so that we can help people figure it out.
• Just because you have a niche does not mean you can not help someone outside of your niche.
• Feedback is really important in finding your niche.
• The more time you spend with people or the community, the more they get to know you.
• Over time, your brand takes on a life of its own.
• You are your brand.
• A brand is about connecting with an audience and establishing trust.

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Watch the full live episode with Heather on Youtube:

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Website: www.podcasterslive.com

Every day we are bombarded with new ways to pour our content into the world, but when it comes to live streaming, podcasters seem more hesitant than ever before. When you break it down to the basics, live streaming is just another way of sharing your content.

Live streaming is the secret sauce of podcasting. The ability to share directly with audiences online allows podcasters to engage with their listeners and build relationships with them.  But, there are also some myths that need to be busted before you start.

There are four myths that might be holding you back, and I bust these in this episode so that you can get started on live streaming,  build an audience, a community, and start doing the things that you've always wanted to do. If all you have is an idea or a desire to do something and a list of why it's not possible, it's time to erase that list and start moving forward!

Here are the four biggest myths of live streaming you need to know about so that you'll have a better chance at success.

HIGHLIGHTS FROM THE EPISODE:

[1:14] Myth #1: Running a live stream is expensive.

[5:13] Myth #2: You need a tech specialist to run a live stream.

[8:09] Myth #3: Live streaming requires professional presentation.

[10:00] They are coming to listen to you, they know you are not perfect.

[10:25] The only time your presentation needs to be amazing.

[12:00] Myth #4: No one will watch my live stream.

[13:06] Consistency needs to be there.

[13:37] Other objections that keep you from live streaming

[15:26] Cut through the noise.

NOTABLE QUOTES:

• You need a community that is going to help you understand how to live stream properly.
• The context of live streaming is- stuff happens.
• We put too much pressure on ourselves when we go live because it has to be perfect.
• The more genuine and human you are, the better your live streams will be.
• Your audience needs to know when they are going to see you and hear you.
• You have the keys to the kingdom to figure out how you are going to allow the people to hear and know about your podcast.
• No one will watch your live stream if they do not know about it.
• Consistency will build your community.

Connect and follow us!

Watch our live episodes on Youtube:

Podcasters Live!!!

Join our exclusive communities:

Facebook

LinkedIn

Instagram

Visit our website to sign up for our newsletter, learn more about us, our podcast coaching programs, and get access to actionable podcasting content.

Website: www.podcasterslive.com

Are you a podcaster who has been thinking about live streaming? In this episode, you'll learn about the origin story of Podcasters Live and why we started it.

You will learn about my first encounter with podcasting, the very first podcast I launched, and the lessons I’ve learned along the way.

I also define what live streaming is, how it compares then and now, why you should start one as a podcaster now and how it can grow your authority, your community and build a deeper connection with your audience.

There are a lot of nostalgic stories and helpful insights to share in this episode, so dive in and enjoy!

Highlights From The Episode:

[00:00] Build it and they will come?

[2:18] How Podcasters Live started and my love for radio

[6:00] My first encounter with podcasting

[7:28] Launching my first podcast, “By husbands, for husbands”

[8:01] How strong is your why?

[9:31] The number one problem of Podcasters

[11:09] What is live streaming?

[12:08] Live streaming then and now

[13:13] When I started live streaming

[14:30] What do we help podcasters with and the focus of Podcasters Live

[17:01] What is your why?

[18:32] Podfade is a thing

[20:00] What’s holding you back and how can we help?

Notable Quotes:

• The number one problem of podcasters is discoverability.
• The barriers to entering the industry of podcasting are extremely low to almost non-existent.
• Live streaming is a $ 70 billion-dollar business.
• The goal for you is to get started.
• Live streaming gives you the opportunity to connect with people at a deeper and broader level.
• You have to have a passion for podcasting. If you don’t have a passion for podcasting, rethink your why.
• There are 3 million podcasts out there, but only 40-45% of podcasts are live.

Let us help get you from concept to reality with your ideas.

If you are interested in getting 1-on-1 coaching, visit www.podcasterslive.com for more details.

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