We often talk to our clients about showing up authentically, but it’s not always easy to follow our own advice. In this episode, we pull back the curtain on the constant balancing act between professionalism and authenticity and why leaning into your imperfections might be the smartest move you can make. We explore the “Pratt Fall Effect” and how small mistakes, quirks, and unscripted moments can make you more relatable, build trust, and keep your audience engaged in a world full of overly polished, AI-generated content. You’ll learn why connection beats presentation, how to embrace your natural voice, and simple ways to keep your podcast real without sacrificing consistency.

Key Highlights

• The “Pratt Fall Effect” and how imperfections boost trust and loyalty.
• Why fake authenticity can backfire and feel like another form of perfectionism.
• Practical tips to keep quirks, pauses, and real moments in your episodes.
• How to use talking points and natural questions instead of rigid scripts.
• The role of consistency in building authority—even when episodes aren’t perfect.

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We spend countless hours planning, recording, editing, and promoting our podcast episodes only to watch them fade into the background a week later. The truth is, much of that content is still valuable and can continue serving our audience and business.

In this episode, we talk about how to bring older episodes back to life in a way that feels fresh and intentional. We share strategies like the Encore Approach for republishing popular episodes with updated intros and titles. We also explore creative ways to spotlight past content through themed content weeks, short clips, Flashback Fridays, and email automations. Finally, we discuss how to turn your existing episode library into new assets such as blog posts, lead magnets, and live training sessions to help grow your audience and build authority without starting from scratch.

• Why old episodes often become more relevant over time and how to know which ones to bring back.
• How to reintroduce a past episode with new context and make it feel fresh.
• Creative ways to spotlight older content without republishing it.
• Strategies to repurpose episodes into blogs, lead magnets, and training sessions.
• How repurposing builds visibility, consistency, and stronger audience relationships.

Download your FREE copy of the Repurpose Roadmap Checklist: https://services.amplifyou.com/repurpose-roadmap-checklist

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!

Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

One of the smartest ways to grow a podcast without needing a massive audience or extra ad spend is to turn your podcast guest spots into powerful business opportunities.

In this episode, we walk you through a strategy that opens doors to new clients, partnerships, and collaborations, simply by inviting the right people onto your show. We break down how to identify ideal guests, craft outreach that feels authentic, lead conversations that build trust, and follow up in ways that naturally turn connections into revenue. You’ll see how a podcast can be more than content. It can be the heartbeat of your business growth engine.

Key Highlights:

• How podcast guest spots can transform cold prospects into warm, long-term business relationships
• The art of intentional guest selection to attract high-value clients and partners
• Practical scripts and outreach strategies that get more yeses without feeling “salesy”
• Post-interview steps that convert a great conversation into real opportunities
• Why small, focused podcasts often outperform big shows in generating revenue

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We often think great content alone will bring clients, but we’ve learned that’s not enough. Podcasts are trust-building machines, and we need to give our listeners a clear next step. Your strongest lead magnet to turning listeners into clients is a discovery call. When we invite listeners to a low-pressure, high-value discovery call, we create a bridge from inspiration to action.

We break down why discovery calls outperform generic CTAs, how to script them naturally, where to place them for maximum impact, and how to follow up so listeners feel supported, not sold to. With a smart discovery call strategy, we’re not just boosting downloads, we’re turning listeners into clients and fueling real business growth.

Discover:

1. How to turn a podcast into a lead generator, not just a content platform.
2. Why discovery calls outperform generic CTAs for audience engagement.
3. Simple frameworks to write CTAs that feel natural and authentic.
4. Where and how often to place CTAs for maximum listener action.
5. How to build a smooth, trust-building experience before, during, and after the discovery call.

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!

Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

We often think hitting publish on a podcast episode is the final step. We know it is really just the start. In this episode, we share how pairing every episode with an intentional email campaign can transform passive listeners into engaged and loyal fans. We explain why email still delivers better returns than social media, how it helps build trust, and how it turns your podcast into a powerful content machine.

We walk through how to write emails that connect, including tips on crafting strong subject lines, adding personal touches, and using clear calls to action. We also show how to make email and social media work together so they boost each other. With these simple and scalable tools, we can keep the momentum going long after an episode is live, building an audience that sticks around and takes action.

• Discover why email marketing delivers higher ROI than social media and SEO.
• Learn the key elements of an effective episode email (subject line, intro, CTA, visuals).
• Find out how to connect email and social media efforts for bigger reach and deeper trust.
• Get tips on list segmentation, A/B testing, and boosting engagement with bonus content.
• Understand how storytelling inside your emails can drive emotion and loyal fandom.

Get your Free Copy of the Podcast Episode Promotion Checklist here: https://services.amplifyou.com/episode-promotion-checklist

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now!

Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Ever feel like your podcast has solid content but growth is still slow? You’re not alone. Strong episodes matter, but real momentum comes from how you keep the conversation going once the mic is off. That’s where lead magnets make a difference.

This episode is packed with eight simple and proven ideas to help you build stronger connections with your audience. Whether it's bonus content, curated playlists, private communities, or discount codes, these strategies work. We’ve seen them help podcasters grow loyal listeners, build engaged email lists, and create real community without adding to their workload.

Highlights:

• Why a strong lead magnet can do more for engagement than content alone.
• How to create subscriber-only bonus content without extra production stress.
• Ways to build a deeper relationship with your audience through live Q&As or community access.
• The hidden power of curated episode playlists for new listener onboarding.
• How to use affiliate offers and email courses to grow income and trust on autopilot.

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

If you’ve ever felt stuck trying to get booked on more podcasts—or struggled to find the right guests for your own show—this is the system you’ve been missing.

In this value-packed webinar, we sat down with Liam Austin, founder of Talks.co, a platform that’s changing how podcast guesting works. Liam shares how to build a smart speaker profile that not only gets you booked on the right shows automatically but also helps you attract quality guests to yours. You’ll learn how to skip the cold outreach, save hours of pitching, and show up like the go-to expert in your space. Whether you're brand new to podcasting or running a show with hundreds of episodes, Liam’s approach gives you the tools to streamline guest booking from both sides of the mic.

Key Highlights

• How to use Talks.co to get booked on shows without sending a single cold email
• The simple steps to set up a speaker profile that ranks on Google and draws hosts to you
• How podcast hosts can use the platform to find high-quality, ready-to-record guests
• Why most podcast pitches fail—and how to fix your approach instantly
• How AI tools inside Talks.co make building your guesting strategy fast and easy

Learn more about Talks.co and how it can you get more guests and find more show to guest on at https://talks.co/

https://www.linkedin.com/in/liamaustin

Ready to Launch Your Own Podcast or Need to Realign your Current One. Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork

Ever feel stuck choosing between podcasting, blogging, or YouTube to grow your brand and business? We know how overwhelming it can be when you're trying to figure out the best way to show up online. In this episode, we cut through the noise and break it down so you can confidently choose the platform that matches your strengths and goals. (Hint: Once you do one, you really can do the rest).

Whether you thrive on real-time conversations, clear and structured writing, or visual storytelling, you’ll learn exactly how to lean into your natural skills while building trust, connection, and authority. We also share the magic of repurposing content—so you don’t have to recreate everything to make a big impact. Let’s simplify your strategy and amplify your message.

• Why your content format should match your natural communication style—not trends.
• The biggest benefits (and tradeoffs) of podcasting, blogging, and YouTube.
• How to choose the right platform based on your audience’s habits.
• You are not stuck to one: How repurposing content multiplies your visibility.
• What to focus on to build trust and thought leadership consistently.

Take Action Now! Download Your Free Copy of the Podcast Playbook: https://amplifyou.com/podcast-playbook-download/

Connect with Braden and AmplifYou:

Website: https://amplifyou.com

LinkedIn: https://www.linkedin.com/in/bradenricketts

LinkedIn: https://www.linkedin.com/company/amplifyoupodcasting

Instagram: https://www.instagram.com/amplifyou.ca

Facebook: https://www.facebook.com/AMPLIFYOU.ca

YouTube: https://www.youtube.com/@amplifyoupodcastnetwork