Why Listeners Are Craving More Authenticity (and Less Perfection) | 016

We often talk to our clients about showing up authentically, but it’s not always easy to follow our own advice. In this episode, we pull back the curtain on the constant balancing act between professionalism and authenticity and why leaning into your imperfections might be the smartest move you can make. We explore the “Pratt Fall Effect” and how small mistakes, quirks, and unscripted moments can make you more relatable, build trust, and keep your audience engaged in a world full of overly polished, AI-generated content. You’ll learn why connection beats presentation, how to embrace your natural voice, and simple ways to keep your podcast real without sacrificing consistency.

Key Highlights

• The “Pratt Fall Effect” and how imperfections boost trust and loyalty.
• Why fake authenticity can backfire and feel like another form of perfectionism.
• Practical tips to keep quirks, pauses, and real moments in your episodes.
• How to use talking points and natural questions instead of rigid scripts.
• The role of consistency in building authority—even when episodes aren’t perfect.

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