In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.

We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.

In this episode:

• How we first started working together (and the evolution since!)
• Why podcasting is key to Ati’s brand and client journey
• Common branding mistakes new podcasters make
• The importance of clarity before launching a show
• How the Be You Brand Podcast supports her offers and builds trust
• Behind the scenes of the Be You Brand Live Conference in Las Vegas
• The mindset work behind scaling to $80K months

Connect with Ati:

Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/

Instagram: https://www.instagram.com/ati.grinspun/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

A podcast can be the perfect way to grow your personal brand, but only if you’re starting at the right time. In this quick-hit Espresso Shot episode, I’m sharing what that timing actually looks like and how to know when you’re truly ready to launch.

Spoiler: it’s not about having a massive audience, perfect branding, or 52 episode ideas. It’s about clarity—on who you're talking to, what you're saying, and how you're serving.

We’ll dive into:

• Why podcasting is a powerful tool for personal brand growth

• The key signs you’re actually ready to start a podcast

• What makes a podcast bingeable (and why that matters for sales)

• The 3 questions I ask every client before they launch

• How a limited series podcast can save you time, build trust, and support your offers

• The behind-the-scenes strategy behind my Espresso Series offer https://www.espressopodcastproduction.com/espresso-series

Whether you’re still dreaming of launching or you’re ready to finally hit “record,” this episode will help you decide what’s next—and why your voice deserves to be heard.

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

Today’s episode is a little different—because we’re celebrating a major milestone… Espresso Podcast Production turns 5 years old!What started as a college podcast project (shoutout Wrestling Winedown) turned into a full-time business that’s helped hundreds of creators launch, grow, and amplify their voices through podcasting.

And today, I’m taking you behind the scenes of my journey—from being a shy student to a top 3% podcaster and founder.In this honest, unscripted solo episode, I’m reflecting on:

How I accidentally started my business

The evolution from VA to podcast strategist

The mindset and mentorship that made it possible

Why community and connection are the realROI

The power of investing in yourself

Why we need to celebrate our wins more oftenHow podcasting is one of the best networking tools

🎂 Here’s to 5 years—and many more to come. Thanks for being a part of it.

People & Coaches Mentioned:

Azalee Maslow: https://www.instagram.com/azaleemaslow

Keyera Patrick: https://www.instagram.com/keyerapatrick/

Kate Perkovic: https://www.instagram.com/kateperkovic/

Karina Baldwin: https://www.instagram.com/trueadventureco/

Kelly Adams: https://www.instagram.com/kellyadamscoaching/

Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/⁠

Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/