Episodios

  • Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last

    Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last
    Nov 17 2025
    How do you build a podcast business that lasts- not just creatively, but financially?


    In this episode of PodBiz, host Norma Jean Belenky sits down with Jeff Umbro, Founder and CEO of The Podglomerate, to talk about what it really takes to grow a sustainable podcast company in 2025.


    Jeff shares how his background in book publicity shaped his approach to audience development, why choosing the right clients matters more than chasing big names, and how he built a business by focusing on people, fit, and long-term partnerships.

    As he puts it:

    “Work with people that you’re comfortable working with and don’t work with people that you’re not. It sounds simple, but if it’s not the right fit, it’s not going to have a good ending for anyone.”

    He also breaks down the realities of running a podcast agency from eight distinct revenue models to the constant balance between creative ambition and what keeps the lights on:

    “Do what works. If you can do that enough, then everything else can start to fall into place.”


    Whether you’re an indie creator, a brand exploring audio, or someone building a podcast business of your own, Jeff offers a grounded, honest, and deeply practical playbook for turning creative work into real revenue.


    Episode Chapters

    (00:05) Why fit matters more than prestige in client partnerships

    (01:03) Introducing Jeff Umbro and the origin of The Podglomerate

    (02:48) Where Jeff sees the money in podcasting today

    (04:13) Building community as a foundation for growth

    (05:20) From book PR to podcast production

    (07:09) Early traction and the shift to full-service representation

    (08:42) Doing what works and why creative ambition needs revenue behind it

    (10:25) Empowering teams and building a company that lasts

    (11:19) Trusting your gut in client and collaborator selection

    (12:49) Why understanding your audience is core to every revenue model

    (15:28) What most people misunderstand about podcast PR and launches

    (17:21) Sustainable growth over “big splash” thinking

    (19:02) Collaboration, transparency, and the podcast industry’s unofficial code

    (20:28) The future of podcast businesses and where Jeff sees opportunity


    Guest Bio

    Jeff Umbro is the Founder and CEO of The Podglomerate, a creator-first podcast company producing, marketing, and monetizing shows for major publishers, media companies, and independent creators. His work has helped shape some of the industry’s most successful launches and long-running series, grounded in a philosophy of strategic partnership, thoughtful storytelling, and sustainable growth.


    Connect with Jeff

    LinkedIn: https://www.linkedin.com/in/jeffumbro/

    Podglomerate WebsiteL https://podglomerate.com/



    Some Additional PodBiz Buzz…“If it’s not something you’re proud of, nobody else will be proud of it either.”“You can’t fake growth. Consistency and community are what get you there.”“There’s always another shift coming in this industry, and that’s part of the fun.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    22 m
  • The Magic of Podcast Growth with Arielle Nissenblatt

    The Magic of Podcast Growth with Arielle Nissenblatt
    Nov 10 2025

    What does sustainable growth in podcasting look like when the industry keeps changing?


    In this episode of PodBiz, Norma Jean Belenky talks with Arielle Nissenblatt, Director of Community and Content at Pinwheel and founder of EarBuds Podcast Collective.

    Arielle shares how creators can grow without chasing trends and why podcasting’s true value lies in connection, not scale. She explains how independent podcasters turn listener trust into real business opportunities through clarity, outreach, and knowing exactly who they serve.


    As Arielle puts it:

    “You are a creator who has figured out a niche. You speak specifically to a group, you understand their wants and their needs, and you actually have a direct line to them.. whether it's through a Facebook group, a monthly Zoom, or Patreon. If you know how to reach those people and can then translate what they need to a potential advertiser, you can make money.”


    Arielle also talks about the connection that keeps podcasting unique:

    “Podcasting is still magical because of the connection it creates. You can’t replicate that feeling in a YouTube video or on social media. It’s a voice in your ear, and that intimacy builds trust faster than any metric ever could.”


    In this episode:

    • Why niche shows often outperform broad ones in revenue
    • How to turn audience connection into brand partnerships
    • What outbound pitching really looks like for creators
    • Why consistency and authenticity beat algorithmic reach


    Guest Bio:

    Arielle Nissenblatt is the Head of Community and Content at Pinwheel, cohost of Sounds Profitable: The Download, and founder of EarBuds Podcast Collective. Known for her community-driven approach, Arielle is one of the podcast industry’s most trusted voices on sustainable growth and audience connection.

    Connect with Arielle:

    LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt

    Instagram: https://www.instagram.com/arithisandthat

    EarBuds Podcast Collective: earbudspodcastcollective.org


    Episode Chapters

    (00:00) The niche and the hustle

    (01:07) Knowing your audience

    (03:22) Turning community into opportunity

    (06:45) Outbound relationship building

    (09:31) Why podcasting is still magic

    (12:05) Measuring success beyond metrics

    (14:48) The future of creator collaboration


    Some Additional PodBiz Buzz“If you can translate what your audience needs to a potential advertiser, you can make money.”“Podcasting is still one of the few spaces where creators build trust without chasing algorithms.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    40 m
  • The Legal Side of Podcasting with Gordon Firemark

    The Legal Side of Podcasting with Gordon Firemark
    Nov 3 2025
    How legally protected is your podcast?


    In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Gordon Firemark, entertainment and media attorney known as The Podcast Lawyer™. Gordon shares how podcasters can protect their work, structure their businesses, and avoid the mistakes that cost creators time and money.


    He explains why “fair use” isn’t a safety net, why every show needs clear contracts, and how creators can think strategically about the business side of podcasting.


    As Gordon puts it:

    “You don’t want to walk up to a vending machine that says haircuts $1 and stick your head in the hole. Maybe you get a decent haircut, maybe you lose an ear. That’s what happens when you take a shortcut on something that actually matters.”


    Here are a few key takeaways from this episode:
    • The top legal pitfalls podcasters overlook
    • Why fair use doesn’t mean what most think
    • How contracts protect co-hosts, guests, and editors
    • When and why to form an LLC for your podcast
    • Why ownership agreements matter for brands and collaborations
    • The future of podcast discovery and YouTube’s legal implications


    Guest Bio:

    Gordon Firemark, The Podcast Lawyer™, is an entertainment and media lawyer, podcaster, and educator known as The Podcast Lawyer™. He helps creators and companies protect their IP, contracts, and business structures. Gordon is the author of The Podcast, Blog, and New Media Producer’s Legal Survival Guide and host of Entertainment Law Update and Legit Podcast Pro.


    Connect with Gordon Firemark:

    Website: https://gordonfiremark.com

    LinkedIn: https://www.linkedin.com/in/gordonfiremark





    Episode Chapters

    (00:30) The $1 Haircut Analogy

    (01:05) Welcome to PodBiz

    (02:19) Where’s the Money in Podcasting?

    (03:03) From Theater to Media Law

    (05:27) Why Podcasting Isn’t Radio

    (08:25) Making Legal Education Accessible

    (09:11) Templates, Courses, and the DIY Legal Toolkit

    (10:12) The $1 Haircut Rule

    (12:08) Treating Your Podcast as a Business

    (14:22) Top Three Legal Mistakes Podcasters Make

    (16:46) StoryBrand and Making the Client the Hero

    (18:36) Quality Over Quantity

    (18:52) The Future of Podcast Discovery

    (21:14) Audio First, Video Smart

    (22:10) Closing Takeaways





    Some Additional PodBiz Buzz...“Getting people to pay you is great, but getting to keep the money they pay you is even better. If you don’t have contracts and clear ownership, you’re one disagreement away from losing it.”“Fair use isn’t a shield you can hide behind. The best way to stay safe is to get permission or make it yourself.”“Every podcast creates intellectual property. The sooner you treat it like a business, the more control you keep.”“Good audio, clear intent, and understanding your rights matter more than a perfect studio setup.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    22 m
  • Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns

    Measuring ROI and Brand Lift on Branded Podcasts with Stevie Manns
    Oct 27 2025
    Can working for a brand truly be where the money is in podcasting, and what metrics prove the ROI?


    In this episode of PodBiz, Norma Jean Belenky speaks with Stevie Manns, a producer with a background in both finance and media who currently works on the branded podcast The Bid for BlackRock. Stevie shares their journey of realizing a passion for podcast production and strategy during the pandemic and how they now apply their over a decade and a half of industry experience to help brands achieve significant return on investment and exposure.


    As Stevie puts it:

    "The podcast that you’re listening to at the end of the day is the tip of the iceberg ,5,%.. and 95% of it is what you don’t see below the surface".


    Here are some insightful moments within the episode

    • Why working for a brand remains one of the most reliable income paths in podcasting

    • How branded podcasts drive ROI through brand lift, thought leadership, and audience trust

    • What metrics actually matter, from subscriber growth to consumption rate

    • Why a 75 percent completion rate is “really, really good” for a branded show

    • How Stevie’s transition from finance to production led to purpose-driven work

    • The importance of caring deeply about your subject matter, even in complex topics

    • Why understanding your limitations and collaborating with experts builds stronger shows

    • How creative brand storytelling is evolving and why now is the time for bold ideas


    Stevie Manns (they/them) is a producer currently working with BlackRock on their podcast, The Bid. They have a long professional background in finance and a creative background in music and radio, which they combined to pivot into podcast production and strategy. Stevie also works on independent projects, including the Star Trek podcast Set Phasers.


    Learn more about Stevie's work at http://steviemanns.com


    Episode Chapters

    (00:00) Where is the money in podcasting?

    (01:01) The value and ROI of a branded podcast

    (03:16) The halo effect and brand lift

    (04:50) Podcasts as “top of funnel” thought leadership

    (05:38) ROI as a function of content need, subscribers, and consumption rate

    (06:49) Defining a high consumption rate for brands

    (07:22) Stevie’s unconventional path into podcasting

    (09:56) The existential COVID question and realizing a passion for production

    (11:43) Combining finance experience with production passion

    (12:01) Independent projects, including work with a Ukrainian journalist

    (14:25) The key mindset: caring about the subject matter and telling a story

    (15:38) What people may not know about the producer’s role

    (17:49) Advice for creators: knowing your limitations and not trying to do it all

    (19:14) Thoughts on regrets and the future career path

    (20:52) Excitement for industry growth, new listeners, and brand creativity

    (22:57) Examples of creative brand podcasting


    Some Additional PodBiz Buzz…“I do think there is a lot of money in working for a brand, whether it’s a corporate or whatever, but I really think that’s where it is”“76% of them prioritize like thought leadership as what their podcasts will provide for you to eventually kind of think over time”“You should be looking for a need and you should be filling that need.”“I have a passion for the subject matter in general and trying to find a way to tell that story.”“The secret to great audience development and to making a great show is labor.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    25 m
  • Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape

    Hot Takes on Money In Podcasting, Ad Tech, and Community with Dane Cardiel of Good Tape
    Oct 20 2025

    Where's the best place to make money in podcasting in 2025?


    In this episode of PodBiz, Norma Jean Belenky speaks with Dane Cardiel, Founder and Publisher of Good Tape, about the business, culture, and ethics of the podcasting industry. Dane shares his "two answers" to the question of where the money is, the crucial role of community, and his journey from being the first non-CTO employee at Simplecast to launching a physical print magazine dedicated to the craft of audio.


    As he puts it: “Podcasting... really is one of the only mediums a talent can actually have ownership over and really control their voice, their distribution, their monetization, sort of the full stack that other mediums really don't have any access to.”


    Here are some insightful moments within the episode:

    • Where Dane Cardiel believes the money is in podcasting—with a hot take and a deep dive into community-building.

    • The "Autonomous" and "Participatory" community quadrants where financial success is located.

    • The ethics and responsibility of the podcast medium, which allows talent to control their voice, distribution, and monetization.

    • Dane's journey from being the first non-CTO employee at Simplecast to a VP role in ad tech.

    • The one key mistake Dane observed in ad sales: the widespread lack of audience surveys.

    • Why Good Tape, a physical magazine, was created to elevate cultural coverage and shift the industry to be more active in the broader "creator economy."


    Dane Cardiel is the Founder and Publisher of Good Tape, an independent print magazine and creative studio dedicated to the craft and culture of podcasting. He previously held leadership positions at several podcast companies, including serving as VP of Creator Partnerships at Gumball and being an early employee at Simplecast.


    Connect with Dane on LinkedIn: https://www.linkedin.com/in/danecardiel/


    Check out Dane's write up, Cashing In On Podcast Communities: https://offtherecrd.substack.com/p/cashing-in-on-podcast-communities


    Episode Chapters

    00:00 – The tea is hot

    01:07 – Welcome to Podbiz & Introducing Dane Cardiel

    01:37 – Where is the money in podcasting?

    02:18 – The second answer: Community

    03:09 – Dane's community chart and quadrants

    04:58 – Discussing Good Tape and Dane's advocacy

    08:29 – Podcasting as a double-edged sword and medium ownership

    11:07 – "We're going to grow old together" and shared values in the industry

    16:40 – Dane's career trajectory: Simplecast

    18:46 – Selling air: the enterprise side of Simplecast

    21:51 – Transition to ad tech: Headgum and Gumball

    23:38 – What podcast categories sell in ad tech

    25:41 – The biggest learning in ad sales: the lack of audience surveys

    30:42 – The Good Tape journey

    35:12 – Key moves and mindset: producers and 'business-leaning' talent

    37:00 – The difficulties in the industry (layoffs, competition)

    39:03 – The future of audio-only and community

    45:16 – If starting over, what Dane would do differently

    45:36 – What Dane is most excited about: Creator Economy


    Some Additional PodBiz Buzz…

    “The ability to influence that ability to oscillate that that shared equilibrium of values like, to a center that I feel more comfortable with... that feels like it's within my control.”


    “We have to be in this like new entertainment space and be a contributor to that conversation, not just a passive recipient of it.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    47 m
  • The Real Business of Podcast Marketing with Randi P’Pool

    The Real Business of Podcast Marketing with Randi P’Pool
    Oct 13 2025
    What does it really take to build a business that lasts in podcasting?


    In this episode of PodBiz, Norma Jean Belenky and John Kiernan talk with Randi P’Pool, Founder and CEO of P’Pool Media, about the realities of leading a modern media agency — from scaling teams and navigating client departures to redefining what creative success actually looks like. Randi shares lessons from two decades in broadcast and marketing and the shift from corporate structures to the agility of podcasting. It’s a candid look at leadership, adaptation, and what happens when you build a business that reflects the people behind it.


    As she puts it:

    “You have to learn to pivot. If something isn’t working, stop trying to force it to look like success.”
    Here are some insightful moments within the episode:


    • Why adaptability is the key to long-term success in podcast marketing

    • How to recover when a major client leaves — and what it teaches you about leadership

    • Why authenticity and consistency still outperform “corporate buzzword speak”

    • The shift from broadcast culture to agile, creator-led podcasting

    • How fractional teams and partnerships can scale creative businesses

    • The emotional side of entrepreneurship and protecting your confidence

    • What the future of podcast marketing looks like for agencies and creators alike


    Randi P’Pool is the Founder and CEO of P’Pool Media, a full-service marketing agency working with B2B and B2C podcast companies. With over twenty years of experience in media, she helps creators, networks, and brands build marketing strategies that connect, convert, and sustain. Randi’s work bridges traditional broadcast expertise with the adaptability of today’s podcast industry, emphasizing creative integrity and measurable results.


    Connect with Randi on LinkedIn: https://www.linkedin.com/in/randi-p-pool-75872520/



    Episode Chapters

    (00:00) Opening | Defining the real business of podcast marketing

    (02:14) From corporate broadcasting to entrepreneurship | Randi’s leap into ownership

    (06:42) Strategy over spin | Finding the right message for the right audience

    (09:22) Authenticity in content | Why “busy buzzword speak” doesn’t work

    (10:02) Leadership lessons | Building and managing a business that scales

    (17:53) Fractional teams | How integration keeps clients growing

    (19:51) The never-off entrepreneur | Boundaries and balance in creative work

    (20:43) Learning from loss | Navigating client departures with perspective

    (23:13) The future of podcast marketing | Why evolution keeps it exciting


    Some Additional PodBiz Buzz…“It’s devastating not only to your ego but financially when a client leaves. You have to learn to take those in stride.”“People are going to say no. Knowing that things happen at the right time has been the biggest mindset shift.”“I’m a Leo and I like to be my own boss.”“You have to learn to pivot. If something isn’t working, stop trying to force it to look like success.”“Look at the stage. We’re all friends. That’s the best part of this industry.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    25 m
  • Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting

    Monetizing Every Angle: Jack Levy’s Playbook for Sustainable Podcasting
    Oct 6 2025

    How do you build a podcast that earns from every direction while keeping its creative core intact?

    In this episode of PodBiz, Norma Jean Belenky speaks with Jack Levy, Creator, Producer, Director, Entrepreneur and Co-Founder & COO of Manifest Media Productions and creator of Table Read, the scripted series that brought Hollywood’s table-read tradition to podcasting. Jack shares how he turned creativity, collaboration, and business acumen into what he calls a “360 monetization” model that keeps storytelling at the center.


    As he puts it:

    “Money in podcasts is like a goddamn Easter egg hunt when you’re three. Everyone’s chasing the biggest egg, but if you’re paying attention, you’ll fill your basket with smaller ones that are worth even more.”
    Here are some insightful moments within the episode

    • What 360 monetization really means for creators and producers

    • How Table Read turned community and collaboration into revenue

    • Why partnerships and product alignment can be more valuable than ads

    • How fiction and storytelling remain untapped business opportunities

    • The importance of patience, quality, and purpose in building a brand

    • What Jack wishes every independent podcaster understood about growth


    Jack Levy is the Co-Founder of Manifest Media Productions and the creator of Table Read, a scripted podcast that transforms Hollywood’s creative process into audio storytelling. With a background in film and production, Jack’s work bridges creative culture with sustainable business practices, helping creators turn great stories into profitable ventures.

    Connect with Jack on IMDB: https://www.imdb.com/name/nm0506446/

    LinkedIn: https://www.linkedin.com/in/jacklevyanefx/

    The Table Read Podcast Website: https://www.tablereadpodcast.com/

    Listen to The Table Read Podcast: https://podcasts.apple.com/us/podcast/grg-the-pod/id1809713147?i=1000710066981


    Episode Chapters

    (00:00) Opening | Defining the 360-degree view of monetization

    (02:19) Table Read | How the concept started and found its audience

    (06:42) Building a business | Early partnerships and first wins

    (10:33) Collaboration | Why aligned partners matter more than ad spend

    (14:51) Storytelling and sustainability | Keeping creativity profitable

    (19:03) Fiction podcasts | Why narrative formats are still wide open

    (23:28) Audience growth | Building and maintaining a real community

    (28:15) Easter eggs | What real monetization looks like in practice

    (32:57) Lessons learned | Advice for new creators

    (36:44) What’s next | The future of Table Read and Manifest Media


    Some Additional PodBiz Buzz…“You can’t pay people to care. You have to make something they believe in.”“I just decided to stop waiting for somebody else to fund the thing I wanted to make.”“The whole point of podcasting for me is the freedom to create without waiting for permission.”


    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
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    48 m
  • Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis

    Why Storytelling is the Real Currency in Podcasting with Laura Joyce Davis
    Sep 29 2025

    Can storytelling really be the most valuable skill in podcasting- and in business?


    In this episode of PodBiz, Norma Jean Belenky speaks with Laura Joyce Davis, CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project, about the power of narrative podcasting. Laura shares how she went from launching Shelter in Place on the first day of lockdown to producing 200 episodes, founding a company, and now teaching podcasting at Stanford and Google.


    As she puts it:

    “The magic happens in the revision process. That’s where professional growth, creative breakthroughs, and the best ideas live.”


    Here are some insightful moments within the episode:

    • Why storytelling is the most valuable skill in podcasting
    • How Shelter in Place became both a lifeline and a launchpad
    • Why the revision process matters more than quick wins
    • The importance of separating ‘creator brain’ from ‘marketer brain’
    • Building an audience before launching a podcast
    • How AI can serve as a creative companion, not a replacement


    Laura Joyce Davis is the CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project. She created the award-winning Shelter in Place, has trained dozens of emerging podcasters, and now teaches storytelling at Stanford, Stanford Continuing Studies, and Google. She is also writing a forthcoming book on narrative podcasting.

    Connect with Laura on LinkedIn: https://www.linkedin.com/in/laurajoycedavis/

    Learn more at Narrative Podcasts: www.narrativepodcasts.com



    Episode Chapters

    00:00 – Storytelling as a vital skill

    01:47 – Can you really make money in podcasting?

    05:00 – How narrative podcasting builds life skills

    07:28 – Shelter in Place: a pandemic project becomes a career

    11:12 – Learning by doing: 200 episodes, zero training wheels

    13:06 – Why revision is where the magic happens

    17:52 – Building Narrative Podcasts to train new creators

    22:12 – From burnout to Stanford

    25:29 – The mindset shift that makes or breaks creators

    29:08 – Creator brain vs. marketer brain

    32:31 – The community power of podcasting

    33:28 – If starting over, what Laura would do differently

    37:31 – AI as a creative companion



    Some Additional PodBiz Buzz…“Good work will always stand the test of time.”“When you can turn research and interviews into a great story, that’s the skill that will bring money, profit, and success to you.”“You don’t become an expert until you learn by doing — over and over again.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    41 m