PodBiz | Where's The Money In Podcasting? Podcast Por Norma Jean Belenky & John Kiernan arte de portada

PodBiz | Where's The Money In Podcasting?

PodBiz | Where's The Money In Podcasting?

De: Norma Jean Belenky & John Kiernan
Escúchala gratis

Obtén 3 meses por US$0.99 al mes + $20 crédito Audible

Where's the money in podcasting? Hosted by Norma Jean Belenky and John Kiernan, PodBiz dives into the strategies, trends, and tools driving podcast monetization and industry growth. From ad revenue and branded content to audience development and production workflows, we spotlight the real business behind the mic.

Each week, we speak with creators, executives, and innovators answering the one question on everyone’s mind: Where’s the money in podcasting?

Whether you're monetizing your show, launching a network, or just obsessed with the space, PodBiz is your insider guide to podcasting’s biggest opportunities.

Listen to new episodes every Monday- Let’s get down to PodBiz!

Hosted on Acast. See acast.com/privacy for more information.

Norma Jean Belenky & John Kiernan Economía Exito Profesional Marketing Marketing y Ventas
Episodios
  • Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last

    Creative Work, Real Revenue: Jeff Umbro on What Makes a Podcast Business Last
    Nov 17 2025
    How do you build a podcast business that lasts- not just creatively, but financially?


    In this episode of PodBiz, host Norma Jean Belenky sits down with Jeff Umbro, Founder and CEO of The Podglomerate, to talk about what it really takes to grow a sustainable podcast company in 2025.


    Jeff shares how his background in book publicity shaped his approach to audience development, why choosing the right clients matters more than chasing big names, and how he built a business by focusing on people, fit, and long-term partnerships.

    As he puts it:

    “Work with people that you’re comfortable working with and don’t work with people that you’re not. It sounds simple, but if it’s not the right fit, it’s not going to have a good ending for anyone.”

    He also breaks down the realities of running a podcast agency from eight distinct revenue models to the constant balance between creative ambition and what keeps the lights on:

    “Do what works. If you can do that enough, then everything else can start to fall into place.”


    Whether you’re an indie creator, a brand exploring audio, or someone building a podcast business of your own, Jeff offers a grounded, honest, and deeply practical playbook for turning creative work into real revenue.


    Episode Chapters

    (00:05) Why fit matters more than prestige in client partnerships

    (01:03) Introducing Jeff Umbro and the origin of The Podglomerate

    (02:48) Where Jeff sees the money in podcasting today

    (04:13) Building community as a foundation for growth

    (05:20) From book PR to podcast production

    (07:09) Early traction and the shift to full-service representation

    (08:42) Doing what works and why creative ambition needs revenue behind it

    (10:25) Empowering teams and building a company that lasts

    (11:19) Trusting your gut in client and collaborator selection

    (12:49) Why understanding your audience is core to every revenue model

    (15:28) What most people misunderstand about podcast PR and launches

    (17:21) Sustainable growth over “big splash” thinking

    (19:02) Collaboration, transparency, and the podcast industry’s unofficial code

    (20:28) The future of podcast businesses and where Jeff sees opportunity


    Guest Bio

    Jeff Umbro is the Founder and CEO of The Podglomerate, a creator-first podcast company producing, marketing, and monetizing shows for major publishers, media companies, and independent creators. His work has helped shape some of the industry’s most successful launches and long-running series, grounded in a philosophy of strategic partnership, thoughtful storytelling, and sustainable growth.


    Connect with Jeff

    LinkedIn: https://www.linkedin.com/in/jeffumbro/

    Podglomerate WebsiteL https://podglomerate.com/



    Some Additional PodBiz Buzz…“If it’s not something you’re proud of, nobody else will be proud of it either.”“You can’t fake growth. Consistency and community are what get you there.”“There’s always another shift coming in this industry, and that’s part of the fun.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    22 m
  • The Magic of Podcast Growth with Arielle Nissenblatt

    The Magic of Podcast Growth with Arielle Nissenblatt
    Nov 10 2025

    What does sustainable growth in podcasting look like when the industry keeps changing?


    In this episode of PodBiz, Norma Jean Belenky talks with Arielle Nissenblatt, Director of Community and Content at Pinwheel and founder of EarBuds Podcast Collective.

    Arielle shares how creators can grow without chasing trends and why podcasting’s true value lies in connection, not scale. She explains how independent podcasters turn listener trust into real business opportunities through clarity, outreach, and knowing exactly who they serve.


    As Arielle puts it:

    “You are a creator who has figured out a niche. You speak specifically to a group, you understand their wants and their needs, and you actually have a direct line to them.. whether it's through a Facebook group, a monthly Zoom, or Patreon. If you know how to reach those people and can then translate what they need to a potential advertiser, you can make money.”


    Arielle also talks about the connection that keeps podcasting unique:

    “Podcasting is still magical because of the connection it creates. You can’t replicate that feeling in a YouTube video or on social media. It’s a voice in your ear, and that intimacy builds trust faster than any metric ever could.”


    In this episode:

    • Why niche shows often outperform broad ones in revenue
    • How to turn audience connection into brand partnerships
    • What outbound pitching really looks like for creators
    • Why consistency and authenticity beat algorithmic reach


    Guest Bio:

    Arielle Nissenblatt is the Head of Community and Content at Pinwheel, cohost of Sounds Profitable: The Download, and founder of EarBuds Podcast Collective. Known for her community-driven approach, Arielle is one of the podcast industry’s most trusted voices on sustainable growth and audience connection.

    Connect with Arielle:

    LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt

    Instagram: https://www.instagram.com/arithisandthat

    EarBuds Podcast Collective: earbudspodcastcollective.org


    Episode Chapters

    (00:00) The niche and the hustle

    (01:07) Knowing your audience

    (03:22) Turning community into opportunity

    (06:45) Outbound relationship building

    (09:31) Why podcasting is still magic

    (12:05) Measuring success beyond metrics

    (14:48) The future of creator collaboration


    Some Additional PodBiz Buzz“If you can translate what your audience needs to a potential advertiser, you can make money.”“Podcasting is still one of the few spaces where creators build trust without chasing algorithms.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    40 m
  • The Legal Side of Podcasting with Gordon Firemark

    The Legal Side of Podcasting with Gordon Firemark
    Nov 3 2025
    How legally protected is your podcast?


    In this episode of PodBiz, Norma Jean Belenky and John Kiernan speak with Gordon Firemark, entertainment and media attorney known as The Podcast Lawyer™. Gordon shares how podcasters can protect their work, structure their businesses, and avoid the mistakes that cost creators time and money.


    He explains why “fair use” isn’t a safety net, why every show needs clear contracts, and how creators can think strategically about the business side of podcasting.


    As Gordon puts it:

    “You don’t want to walk up to a vending machine that says haircuts $1 and stick your head in the hole. Maybe you get a decent haircut, maybe you lose an ear. That’s what happens when you take a shortcut on something that actually matters.”


    Here are a few key takeaways from this episode:
    • The top legal pitfalls podcasters overlook
    • Why fair use doesn’t mean what most think
    • How contracts protect co-hosts, guests, and editors
    • When and why to form an LLC for your podcast
    • Why ownership agreements matter for brands and collaborations
    • The future of podcast discovery and YouTube’s legal implications


    Guest Bio:

    Gordon Firemark, The Podcast Lawyer™, is an entertainment and media lawyer, podcaster, and educator known as The Podcast Lawyer™. He helps creators and companies protect their IP, contracts, and business structures. Gordon is the author of The Podcast, Blog, and New Media Producer’s Legal Survival Guide and host of Entertainment Law Update and Legit Podcast Pro.


    Connect with Gordon Firemark:

    Website: https://gordonfiremark.com

    LinkedIn: https://www.linkedin.com/in/gordonfiremark





    Episode Chapters

    (00:30) The $1 Haircut Analogy

    (01:05) Welcome to PodBiz

    (02:19) Where’s the Money in Podcasting?

    (03:03) From Theater to Media Law

    (05:27) Why Podcasting Isn’t Radio

    (08:25) Making Legal Education Accessible

    (09:11) Templates, Courses, and the DIY Legal Toolkit

    (10:12) The $1 Haircut Rule

    (12:08) Treating Your Podcast as a Business

    (14:22) Top Three Legal Mistakes Podcasters Make

    (16:46) StoryBrand and Making the Client the Hero

    (18:36) Quality Over Quantity

    (18:52) The Future of Podcast Discovery

    (21:14) Audio First, Video Smart

    (22:10) Closing Takeaways





    Some Additional PodBiz Buzz...“Getting people to pay you is great, but getting to keep the money they pay you is even better. If you don’t have contracts and clear ownership, you’re one disagreement away from losing it.”“Fair use isn’t a shield you can hide behind. The best way to stay safe is to get permission or make it yourself.”“Every podcast creates intellectual property. The sooner you treat it like a business, the more control you keep.”“Good audio, clear intent, and understanding your rights matter more than a perfect studio setup.”

    PodBiz is the podcast about the business of podcasting. Hosted by industry veterans Norma Jean Belenky and John Kiernan, the show features conversations with creators, executives, and platform leaders to answer one question: Where’s the money in podcasting?

    Each episode dives into monetization strategy, adtech, branded content, IP development, and audience growth. Guests include leaders from Acast, Captivate, Crooked Media, Buzzsprout, True Native Media, Podfest, and more.

    Learn more: njbmedia.co | thepodhouseproductions.com

    Hosted on Acast. See acast.com/privacy for more information.
    Más Menos
    22 m
Todavía no hay opiniones