“When you're not in fight or flight or freeze mode, you're able to be creative and come up with different solutions and bring in different information about what's going on in your world.”

–Cori Myka

My family likes to jump into the water, swim out to the buoy, step onto the way out there rock. I don’t love swimming. I’m one of many adults who are uncomfortable in the water. My guest today, Cori Myka, specializes in helping adults overcome their fear of water.

I haven’t had anybody show up in FLOW365 and say, “I want to learn to swim” or “I want to get more comfortable in the water,” but we could easily work with those goals. I love the self-compassion and the tiny steps Cori brings to her method.

And she’s created a niche business around helping adults get comfortable in the water.

We talk about:

• How learning something new can be daunting — especially when we look at what experts are doing
• Starting by figuring out the biggest thing getting in the way
• Being kinder to ourselves when we are taking new steps
• Practicing feeling safe, calm, and confident as you are learning
• Letting your interests drive your niche
• Testing assumptions when we try something new

ABOUT CORI

Cori Myka is the founder of Calm Within Adult Swim, with over 25 years of experience in adult swim education. She specializes in helping adults overcome their fear of water through a unique blend of mental and physical training techniques. Her mission is to empower individuals to become confident swimmers and embrace personal growth by working with students and certifying instructors.

LINKS

• https://adultswimlesson.com/
• https://www.facebook.com/calmwithinadultswim
• https://www.instagram.com/calmwithinadultswim

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• IDENTIFY BLOCKS. What is the biggest thing getting in the way of your current project, something you want to learn, or trying to launch? There may seem to be an obvious answer, but what happens when you peel back on that answer? Often there is a fear or worry standing there. Understanding that helps you start to find a way past it.
• PRACTICE CONFIDENCE. We talk about having confidence when learning or trying something new. It doesn’t have to be huge confidence, just enough to take the next tiny step.
• TAP INTO YOUR INTERESTS. Looking to niche? What really piques your interest? Where are you already doing something that not a lot of people are doing? Spend some time exploring what that interest or passion could look like as a niche.

“Every business owner, if they take the time to really craft a powerful message and do that foundational work of getting clear on how they tell their story, can then repurpose that story.”

–Kris Jones

Do you freeze when you have to write about your own business or tell someone what you do? Kris Jones, StoryBrand guide and Founder of Red Door Designs, explains why and what we can do about it.

The two main problems are that we’re too close to our business and can’t see it clearly and we’re experts on what we do, but our clients aren’t. We need to understand where our potential clients are and meet them there.

Getting an outside perspective helps a lot, but can also learn to mine your own story for gold and clear the clutter.

We talk about:

• Making potential clients the hero of the story
• Building trust and resonance first
• Crafting a powerful story and how to repurpose it
• Not being active everywhere — making your website the center of your business and choosing 2–3 other things that are fun for you
• Not outsourcing your own voice, but getting a guide
• How much can change when you dial in your story

ABOUT KRIS

Kris Jones is a StoryBrand guide & Founder of Red Door Designs. Mentored by the Author of Building a StoryBrand - Donald Miller himself & with over 23 years of experience and clients like Nike & Adidas under her belt, she is extremely passionate about helping coaches & service providers replace all of their marketing with a single story, so they can multiply their revenue and focus on what they do best.

Kris has been able to achieve incredible transformations for her clients, including increased revenue by 300%, record-breaking lead calls and clients booked, scaling from 30k months to 300k months, charging 6x more for the same service.

Kris believes that writing copy for your own business doesn’t have to feel like torture. In fact, once you know how to tell a compelling story, it can actually be fast, easy and fun.

LINKS

• https://www.reddoordesigns.com/
• https://www.reddoordesigns.com/free-resources
• Instagram: https://www.instagram.com/reddoordesign/
• Facebook:https://www.facebook.com/reddoorportland/?fref=ts
• Linkedin: https://www.linkedin.com/in/reddoordesigns/
• Youtube: https://www.youtube.com/@reddoordesign

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• GET A NEW PERSPECTIVE. Try reading your copy with a potential client’s eyes. Where are you writing from expertise instead of their perspective? What do clients actually say to you when you talk to them? What do you say that resonates when you talk to people? Is that language (not just the idea) in your web copy? If you are struggling, ask for...

“When I halved my calendar, we doubled our business.”

–Hanna Hermanson

Sick of the marketing bro energy that doesn’t work with your energy? I’m really excited to talk with Hanna Hermanson, the founder of Feminine Marketing Boutique, about the difference between masculine and feminine energy in marketing.

What if instead of asking people to buy, you invited them in? What if marketing were less pushing yourself to do uncomfortable things and more about collaborative action?

It doesn’t mean you don’t need structure. Hanna shows us how to be creative, be in flow, and have a cohesive message around our marketing.

We talk about:

• The importance of building relationships
• Asking better questions than what time to post on Instagram
• How to build consistency
• Looking at where your last 10 clients came from and doing more of what attracted them
• How to test/get familiar with your intuition (and how Human Design can help)
• Creating spaciousness by letting go of roles, clients, or other things that aren’t a hell yes

ABOUT HANNA

Hanna Hermanson is the CEO and founder of the Feminine Marketing Boutique, helping women-led businesses scale beyond 6-figures, using a feminine marketing strategy that hinges on the principles of collaboration, connection, and relationship-building. Hanna is the host of The Feminine Marketing Show, and is currently “walking the walk” as a lifestyle entrepreneur, living in Merida, Mexico.

LINKS

• https://www.linkedin.com/in/hannahermanson/
• Hanna’s newsletter dfycopywriting.org/free
• https://www.instagram.com/hannahermanson_/

DOABLE CHANGES

At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Change comes from action.

Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.

Here are three Doable Changes from this conversation:

• DO MORE OF WHAT WORKS. Take a look at your last ten clients. What attracted them to you? What worked to get them as clients? Are you currently doing that in your business? Could you do more of that?
• IS THIS A HELL YES? For everything you do this week, ask: Is this a hell yes? Or Does this light me up? Use the answers to make decisions about what you are doing short term — and what you can step away from long-term.
• MAKE MORE WHITE SPACE. We all need white space (or as we call it in FLOW, gold space). This isn’t time scheduled to do something, but it is time held open for what we want and need in the moment. It could be rest or going to Costco in the middle of the day or taking a walk outside. You can create white space by scheduling it and holding it ope, cutting things that are not a hell yes, or getting up earlier. We recommend one of the first two.