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This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

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This episode is also sponsored by Physician Growth Accelerator. Your practice is busy, but not with ideal patients. Build your strategy today.

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Bradley Block welcomes back Dr. Nneka Unachukwu, famously known as Dr. Una. They dive into her latest book, "The Visibility Formula: Taking Your Business From Best Kept Secret to Household Name." Dr. Una shares insights into why visibility is crucial for business success and offers practical strategies for getting noticed.

They discuss the challenges and rewards of entrepreneurship, the importance of having a clear message, and the necessity of playing the long game in marketing. Dr. Una also highlights the significance of repurposing content and building a supportive team.

BIO

Dr. Nneka Unachukwu, known as Dr. Una, is a board-certified pediatrician and the founder of EntreMD, a company dedicated to helping physicians build profitable businesses. Through the EntrezMD Business School and her top-rated podcast, Dr. Una empowers doctors to achieve financial freedom and autonomy. Her latest book, “The Visibility Formula,” offers practical strategies for increasing business visibility. Dr. Una’s company was featured on the Inc 5000 list of fastest-growing privately held companies in America. She resides near Atlanta with her husband and four children.

HIGHLIGHTS

00:01:58 - Introduction of Dr. Una and her mission with EntreMD
00:03:25 - Dr. Una’s new book, “The Visibility Formula”
00:04:45 - Importance of visibility in business success
00:07:15 - Mindset shifts required for effective marketing
00:11:00 - Strategies for identifying and reaching the ideal client
00:14:00 - Importance of a clear call to action
00:16:50 - Playing the long game in visibility efforts
00:19:30 - Repurposing content for social media
00:21:45 - Building a team to support visibility efforts
00:27:40 - Interview tips and the process of hiring the right team members

Did ya know…

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

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This episode is also sponsored by Pattern Life. Protect what matters most today. Disability insurance simplified.

—- 👋

This episode is also sponsored by Physician Growth Accelerator. Your practice is busy, but not with ideal patients. Build your strategy today.

—- 👋

Dr. Block hosts Professor Frank Chindamo, a comedy expert with a rich history in writing and producing for major networks like HBO, Showtime, and Comedy Central. Prof. Chindamo shares his journey from working on SNL and Ghostbusters to founding Laugh MD, an app dedicated to bringing humor to hospitals. They explore the science behind laughter's healing properties, discuss how doctors can use humor to enhance patient care, and provide practical tips for incorporating humor into medical practice. Prof. Chindamo emphasizes the importance of self-deprecating and positively-based humor while avoiding negative or competence-diminishing jokes.

01:27:214 - Frank’s inspiration for Laugh MD from personal experiences

02:45:682 - The beginnings of Fun Little Movies and mobile comedy

03:43:470 - Collecting data with Laugh MD app

04:14:130 - Types of videos on Laugh MD

05:17:006 - Using Laugh MD in waiting rooms

06:42:543 - Patients' feedback on Laugh MD

08:29:934 - How to use comedy in medical practice

10:08:430 - Tips for self-deprecating humor

12:18:738 - Avoiding negative-based humor

13:14:670 - Ensuring patients are not the butt of the joke

19:43:842 - Positive humor techniques

20:49:098 - Handling jokes that don’t land

23:32:302 - Prof. Chindamo's own doctor experiences

25:29:166 - Importance of humor in doctor-patient interactions

28:07:292 - Statistical evidence of humor's benefits in healthcare

Professor Frank Chindamo began his media career in comedy writing and production at Saturday Night Live (SNL) and as an assistant on the iconic film Ghostbusters. With over 30 awards for his comedy videos on HBO, Showtime, CBS, PBS, and Comedy Central, he launched the world’s first mobile comedy channel, which was featured on the front pages of Forbes, the LA Times, the Wall Street Journal, and the New York Times. Frank is also a former adjunct professor at USC, UCLA, and Chapman University. He is a certified humor professional through the Association of Applied and Therapeutic Humor and the founder of LaughMD, an app bringing laughter to hospitals.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter

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This episode is sponsored by Beginly Health-- not just a platform; they're a partner in your professional journey. Visit BeginlyHealth.com to start a conversation.

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This episode is also sponsored by Physician Growth Accelerator. A private practice partner that helps you uncover and overcome business constraints in your practice. Isn’t it time your practice thrived?

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Dr. Block chats with Dr. Christina Sciavolino-Day, a seasoned internal medicine physician who transitioned from traditional practice to running a successful concierge practice in Southwest Florida. Dr. Day shares her journey of becoming an Instagram influencer with over 300,000 followers and how she leveraged her digital presence to create passive income and launch a coaching program. The discussion covers her strategies for content creation, the tools she uses, and the emotional connections she builds with her audience. Dr. Day also touches on the challenges of balancing her medical career with her social media activities and offers insights into targeting and engaging followers.

Dr. Christina Sciavolino-Day is a seasoned internal medicine physician who transitioned from traditional practice to running a successful concierge practice in Southwest Florida. With over 20 years of experience in the medical field, Dr. Day ventured into the world of social media, starting the popular Instagram blog "Seize the Day with Dr. Day," which has amassed over 300,000 followers. Leveraging her digital presence, she launched coaching programs for weight loss and physician career growth. Dr. Day is passionate about helping others through her medical expertise and digital content, making her a notable figure in the intersection of healthcare and social media.

You can also be a guest on our show? Please email me at brad@physiciansguidetodoctoring.com to connect or visit www.physiciansguidetodoctoring.com to learn more about the show!

Socials:

@physiciansguidetodoctoring on FB

@physicianguidetodoctoring on YouTube

@physiciansguide on Instagram and Twitter