The question for Podcast #22 is: where do we see the 12 principles of Extreme Ownership (https://a.co/d/13upaFR) in action in the stories of some of history's greatest entrepreneurs, innovators, and leaders?

- How did Steve Jobs use the concept of Prioritize and Execute to save Apple?

- How did John D. Rockefeller and Sam Walton use Decentralized Command to build and scale their operations?

- How did Jensen Huang take ownership of some of Nvidia's early failures and learn from those mistakes?- How does Jeff Bezos build high-velocity organizations that are decisive amid uncertainty?- And where have we seen subordinates leading up the chain of command to drive change and make things happen?- And more...That’s what we’ll be exploring in Podcast #22: my favorite examples of Extreme Ownership in action in the lives and stories of the leaders we’ve studied so far on this podcast. Let’s dive in. 00:00 Introduction to Extreme Ownership

04:53 #1: Extreme Ownership

10:10 #2: No Bad Teams, Only Bad Leaders

14:53 #3: Believe

18:39 #4: Check the Ego

22:32 #5: Cover and Move

26:57 #6: Simple

29:49 #7: Prioritize and Execute

32:49 #8: Decentralized Command

36:05 #9: Plan

39:56 #10: Leading Up and Down the Chain of Command

43:24 #11: Decisiveness and Uncertainty

47:58 #12: Discipline Equals Freedom

Today is October 20, 2025, and that is a special day for me because it marks the 10-year anniversary of Jocko Willink publishing his first book Extreme Ownership. Soon after he published this book, he started his podcast.Over the last decade, I've read his books multiple times, I've listened to thousands of hours of the podcast, and I even built Jocko an app.So, to celebrate the 10-year anniversary of the book Extreme Ownership, I wanted to ask myself: "What are the 10 lessons and ideas that I find myself recalling most often?" That have changed the way I think and how I operate in the world.That's what we're going to be diving into on Podcast Number #21: 10 lessons and ideas from 10 years of studying Jocko Willink.00:00 Introduction to Jocko Willink06:09 #1: Make Things Happen10:47 #2: Read and Write Every Day17:35 #3: You are the General21:31 #4: Leadership is a Skill24:29 #5: It's normal to feel that way29:04 #6: The Only Leadership Measure That Matters32:12 #7: Leading Up The Chain35:59 #8: Leadership Capital40:08 #9: Keep things simple42:09 #10: Study Atrocities47:07 Closing

Diving into The Nvidia Way: Jensen Huang and the Making of a Tech Giant by Tae Kim (https://a.co/d/gEccKXp), exploring 12 ideas and lessons that shine a light on how Jensen Huang turned an idea formed by 3 guys in a Denny's in 1993 into the world's most valuable company.

What lessons did Nvidia learn along the way?

What did they learn about human nature?

And how did they use those lessons to build the culture, the operating system, of the company today? An operating system that has led this group of people to create some of the most advanced technologies the world has ever seen.

That's what we're going to be studying on Podcast #20.

00:00 Introduction to The NVIDIA Way

04:56 #1: The Nvidia Way is Jensen

07:35 #2: "We're 30 days from going out of business"

11:31 #3: Long Hours

14:51 #4: Honing the Sword

18:32 #5: Extremely flat organiztion

21:13 #6: Extreme Transparency and Alignment

25:39 #7: Public Criticism

30:38 #8: Pilot in Command

32:10 #9: No one loses alone

34:35 #10: Whiteboard

40:15 #11: Know more about the customers' businesses than the customers themselves do

43:54 #12: Unwavering Beliefs

47:31 Closing

Diving into Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow (https://a.co/d/iEFLpKT). This sweeping biography follows Rockefeller’s rise from humble beginnings to becoming the world’s richest man and the mastermind behind Standard Oil. Blending business brilliance, ruthless ambition, and deep philanthropy, it’s a powerful portrait of the man who shaped modern capitalism and left an enduring mark on industry and society.

00:00 Introduction to John D. Rockefeller

05:01 Rockefeller's Father and Childhood

10:23 Rockefeller as a Child

12:29 Rockefeller Raises $2,000 for Church Mortgage

14:26 Rockefeller's Job Search

17:16 Rockefeller's Early Career

18:27 18-year-old Rockefeller Builds a House

20:27 How Rockefeller Sells

22:50 14 Ideas

23:58 #1: Keeping Ledgers and Objective Data

27:37 #2: Ceaseless Search for Minor Improvements

30:50 #3: Control Costs

32:00 #4: Take Notes34:48

#5: Advantages of being green

36:45 #6: Hurry up the boys

38:24 #7: Long-term thinking

40:09 #8: Showmanship

42:28 #9: Tell the truth

45:04 #10: Hire talent as found, not as needed

47:03 #11: Turn Adversaries into Allies

48:41 #12: Delegation and Decentralized Command

51:11 #13: Talk last in meetings

52:34 #14: Excellence

56:03 Conclusion

Diving into Sam Walton: Made in America by Sam Walton with John Huey (https://a.co/d/d5alsC5). This memoir takes you inside the story of Walmart’s founder, from his small-town beginnings to building the largest retail empire in the world. Packed with lessons on grit, frugality, and customer obsession, it’s a revealing look at the mindset that forever changed the retail landscape.

00:00 Introduction

01:41 Childhood Influences and Early Lessons

03:13 Chapter 1: Sam's Childhood

12:03 Chapter 2: Sam's first store - Newport, Arkansas

20:34 Chapter 3: Moving to Bentonville

29:13 Chapter 4: Starting Walmart

Diving into The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone (https://a.co/d/gXPwvoC). From Amazon’s humble garage beginnings to becoming the “everything” marketplace, this book pulls back the curtain on Bezos’ relentless drive, bold bets, and game-changing vision.

00:00 The Journey Begins: Bezos and McKinsey's Road Trip

02:44 Lessons from Jeff Bezos: The Regret Minimization Framework

04:21 Perspective is worth 80 IQ points

06:05 #1: Deciding to start Amazon.com

10:50 #2: What is not going to change?

14:30 #3: Negative reviews

17:18 #4: Pricing AWS

23:44 #5: Kindle

28:18 #6: Amazon.love

35:33 Conclusion

Diving into Elon Musk by Walter Isaacson (https://a.co/d/gbCK0tK). Musk is one of the most fascinating and polarizing figures in modern tech and innovation. From Zip2 and PayPal to Tesla, SpaceX, Neuralink, and even X (formerly Twitter), this book dives into the mind behind some of the most ambitious ventures of our time. Love him or not, his impact is undeniable.

00:00 Introduction to Elon Musk’s Journey

04:20 Elon’s Childhood

18:37 Elon’s Early Career and Zip2

22:54 #1: Elon’s insane tolerance for risk

26:23 #2: A maniacal sense of urgency

29:12 #3: Surges

32:42 #4: Maximize or minimize one or a few variables

34:52 #5: Idiot Index

36:55 #6: Know your numbers and use objective data

40:46 #7: Prioritizing the work over the people

43:51 #8: Showmanship

46:41 #9: Balancing simplicity and friendliness

49:16 #10: First Principles Thinking

51:01 #11: Designers, engineers, and manufacturing all on the same team

53:20 #12: High Velocity Decision Making

55:04 #13: The algorithm

Diving into "Marine: The Life of Chesty Puller" (https://a.co/d/5b38Ysk) by Burke Davis. Chesty Puller is a legend in US military history. He is the most decorated Marine in the history of the Marine Corps. He fought and led in Haiti, Nicaragua, at Guadalcanal in the Pacific in WWII, and in Korea.

00:00 Introduction to Chesty Puller

02:15 Chesty Puller’s Heroic Stories

10:50 Chesty’s Childhood and Early Influences

17:15 #1: Leaders don't flinch under fire; this is of the utmost importance.

21:32 #2: Never express yourself idly before the men.

24:14 #3: Concentrate your forces and aggressively attack the enemy.

27:58 #4: You don’t hurt ’em if you don’t hit ’em.

31:13 #5: Follow orders implicitly. (Not explicitly)

34:28 #6: Be someone who can just be given the commander's intent and execute.

38:18 #7: Practice communication. The men's lives will depend on it.

40:55 #8: A shepherd should smell like his sheep. Get out there and march with the men.

44:04 #9: Understand that mistakes will be made.

48:08 #10: Modulate your leadership to the individual and the situation.

54:18 #11: Don't lose sight of the big picture.

56:51 #12: We must not be too proud or too stupid to profit by our mistakes.

01:00:25 #13: Incentives drive behavior.

01:03:51 #14: Use readbacks to ensure alignment.

01:05:16 #15: When you have something to say, make it snappy.

01:06:16 #16: Leadership makes a difference.

01:10:11 #17: Keep the mission simple.

01:11:46 #18: Study history