The question for Podcast #22 is: where do we see the 12 principles of Extreme Ownership (https://a.co/d/13upaFR) in action in the stories of some of history's greatest entrepreneurs, innovators, and leaders?

- How did Steve Jobs use the concept of Prioritize and Execute to save Apple?

- How did John D. Rockefeller and Sam Walton use Decentralized Command to build and scale their operations?

- How did Jensen Huang take ownership of some of Nvidia's early failures and learn from those mistakes?- How does Jeff Bezos build high-velocity organizations that are decisive amid uncertainty?- And where have we seen subordinates leading up the chain of command to drive change and make things happen?- And more...That’s what we’ll be exploring in Podcast #22: my favorite examples of Extreme Ownership in action in the lives and stories of the leaders we’ve studied so far on this podcast. Let’s dive in. 00:00 Introduction to Extreme Ownership

04:53 #1: Extreme Ownership

10:10 #2: No Bad Teams, Only Bad Leaders

14:53 #3: Believe

18:39 #4: Check the Ego

22:32 #5: Cover and Move

26:57 #6: Simple

29:49 #7: Prioritize and Execute

32:49 #8: Decentralized Command

36:05 #9: Plan

39:56 #10: Leading Up and Down the Chain of Command

43:24 #11: Decisiveness and Uncertainty

47:58 #12: Discipline Equals Freedom

Today is October 20, 2025, and that is a special day for me because it marks the 10-year anniversary of Jocko Willink publishing his first book Extreme Ownership. Soon after he published this book, he started his podcast.Over the last decade, I've read his books multiple times, I've listened to thousands of hours of the podcast, and I even built Jocko an app.So, to celebrate the 10-year anniversary of the book Extreme Ownership, I wanted to ask myself: "What are the 10 lessons and ideas that I find myself recalling most often?" That have changed the way I think and how I operate in the world.That's what we're going to be diving into on Podcast Number #21: 10 lessons and ideas from 10 years of studying Jocko Willink.00:00 Introduction to Jocko Willink06:09 #1: Make Things Happen10:47 #2: Read and Write Every Day17:35 #3: You are the General21:31 #4: Leadership is a Skill24:29 #5: It's normal to feel that way29:04 #6: The Only Leadership Measure That Matters32:12 #7: Leading Up The Chain35:59 #8: Leadership Capital40:08 #9: Keep things simple42:09 #10: Study Atrocities47:07 Closing

Diving into The Nvidia Way: Jensen Huang and the Making of a Tech Giant by Tae Kim (https://a.co/d/gEccKXp), exploring 12 ideas and lessons that shine a light on how Jensen Huang turned an idea formed by 3 guys in a Denny's in 1993 into the world's most valuable company.

What lessons did Nvidia learn along the way?

What did they learn about human nature?

And how did they use those lessons to build the culture, the operating system, of the company today? An operating system that has led this group of people to create some of the most advanced technologies the world has ever seen.

That's what we're going to be studying on Podcast #20.

00:00 Introduction to The NVIDIA Way

04:56 #1: The Nvidia Way is Jensen

07:35 #2: "We're 30 days from going out of business"

11:31 #3: Long Hours

14:51 #4: Honing the Sword

18:32 #5: Extremely flat organiztion

21:13 #6: Extreme Transparency and Alignment

25:39 #7: Public Criticism

30:38 #8: Pilot in Command

32:10 #9: No one loses alone

34:35 #10: Whiteboard

40:15 #11: Know more about the customers' businesses than the customers themselves do

43:54 #12: Unwavering Beliefs

47:31 Closing