On this episode of Pest Control Success Stories, Danny Leibrandt sits down with John Stopka, the founder and owner of Liberty Pest Control. John got his start in pest control at just 19, sharpened his sales chops at Orkin, and launched Liberty only a year and a half ago—growing to 1,700+ accounts and on the cusp of $1M/year. He credits the surge to a simple formula: be obsessed, deliver real value, and treat people like people. From winter door-knocking to BNI networking, John focused on getting known—wrapping trucks for maximum brand recall, posting consistently on social, and using permission-based “thank you” posts that double as local proof.

We dig into the sales mindset (value over price, ask real questions, skip the gimmicks), offers that resonate (monthly billing, a mosquito + general pest bundle, going above and beyond with de-webbing and small helpful touches), and the marketing levers that moved the needle—especially Facebook ads he tuned from $100+ CPL down to $10–$15 by building scrappier, native-feeling creatives and the right lead forms. John also shares how delegating early helped him scale to seven employees, why culture and small acts of appreciation create referral flywheels, and how he’s upgrading systems now to support the next phase.

If you’re stuck wearing every hat, John’s message is clear: delegate sooner than feels comfortable, get relentlessly visible in your market, and serve customers, employees, and fellow owners with a “servant’s heart.” He’s aiming for $25M revenue and a future exit—not by being the cheapest, but by being the most valuable and most known.

John Stopka, Founder of Liberty Pest Control:

Facebook: https://www.facebook.com/john.burkeen.1

LinkedIn: https://www.linkedin.com/in/john-stopka-1663bb2b4/

Website: https://www.liberty-pest.com/

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Podcast Chapters:

00:00 Introduction to John Stopka

05:06 Starting Liberty Pest Control

10:11 Marketing Strategies and Brand Awareness

14:14 Joining Pest Control Millionaires Program

20:47 Hiring and Company Culture

26:48 Lessons Learned and Advice for Owners

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #johnstopka #libertypestcontrol

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On this episode of Pest Control Success Stories, Danny Leibrandt sits down with Aaron Huskey, the founder of Huskey Turf Solutions. Aaron shares how a side hustle mowing nights and weekends turned into a 13-year journey of building a thriving lawn care and pest control brand. Starting out with long hours, door knocking, and reinvesting every dollar into better equipment, Aaron eventually shifted from mowing to high-margin, scalable lawn treatments — now focusing on weed control, fertilization, and perimeter pest services.

He breaks down how Huskey Turf grew from a small-town operation to $850K in revenue this year, up from $640K the year before, driven by smart upsells, a standout pink rebrand that made their trucks locally iconic, and a simple but effective Facebook strategy — personal posts in community groups instead of salesy company ads. Aaron also dives into hiring lessons (slow to hire, fast to fire), focusing on one service area at a time, and why spraying lawns beats mowing for long-term scalability.

His advice for other owners: “Stop chasing shiny objects. Pick one thing, do it well, and get 1% better every day.”

Aaron Huskey, Founder of Huskey Turf Solutions:

Facebook: https://www.facebook.com/aaron.huskey

Website: https://www.huskeyturf.com/

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Podcast Chapters:

00:00 Introduction to Aaron Huskey

05:24 Navigating Early Challenges and Growth

10:49 Transitioning to Pest Control Services

14:12 The Power of Branding and Marketing

17:28 Leveraging Social Media for Growth

25:30 Future Aspirations and Advice

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #aaronhuskey #huskeyturfsolutions #edmond #edmondok

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In this episode of Pest Control Success Stories, Danny Leibrandt interviews Jorel Solis of Confidence Pest Control, a Marine Corps veteran turned entrepreneur who has built a thriving locally owned company in Temple and Belton, Texas. Jorel shares how his military background shaped his leadership and accountability, how he scaled his business past six figures, and the strategies he used to earn more than 200 Google reviews that pushed him to the top of local search.

Danny Leibrandt and Jorel Solis dive into the power of content creation, from informative seasonal tips to authentic and even humorous posts that connect with the community. They also explore how strategic partnerships, like teaming up with a lawn care company, can accelerate growth, and why being the “best known” in your market is more powerful than competing with national chains.

In closing, Danny Leibrandt highlights Jorel Solis’s vision for Confidence Pest Control as he looks to hire his first technician, build a values-driven team, and continue growing by focusing on relationships and consistency. This episode is packed with lessons for pest control owners who want to separate themselves from competitors, build authority, and scale their businesses the right way.

Jorel Solis, Founder of Confidence Pest Control:

Facebook: https://www.facebook.com/jorel.solis

TikTok: https://www.tiktok.com/@jorel.solis

YouTube: https://www.youtube.com/@ConfidencePestControl

Website: https://confidencepest.com/

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Podcast Chapters:

00:00 Introduction to Jorel Solis

06:21 The Transition to Entrepreneurship

10:14 Lessons from the First Year

16:02 Content is King

23:52 Joining the Pest Control Millionaires Program

28:47 Building Strategic Partnerships

35:59 Future Aspirations and Growth Mindset

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #dannyleibrandt #jorelsolis #confidencepestcontrol #austintexas

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Pest Control Success Stories kicks off with Shawn Riley, co-founder of Tactical Pest Solutions in Oklahoma City. Host Danny Leibrandt digs into how Shawn went from zero customers to $1.5M ARR in 12 years (adding about $300K in the last year) by becoming a “customer service company that happens to do pest control.” Shawn shares the early grind of balancing a full-time job while building the business, plus the role of bright red trucks, relentless community branding, and smart acquisitions (including a pivotal 2014 deal) that accelerated growth.

You’ll hear how Tactical tightened operations by promoting a service manager around the $1.2 to $1.5M mark, why over-communication (calls, text ahead, text behind, knock and notify) drives retention and referrals, and how culture is the real moat. Customers do not cancel “Caleb,” because they would feel bad doing it. Shawn also talks about joining the Pest Control Millionaires program, the impact of weekly calls, on-site time with Jonas and Jake, and finally getting a handle on the numbers with advanced bookkeeping. His next target is $3M in five years, built on people, process, and pride in the craft.

Shawn’s message to owners and techs is simple and strong: honor your craft and your customers. Treat every visit like you are a guest in someone’s home and the referrals will follow. Connect with Shawn on Facebook and LinkedIn (links in the description), and subscribe for more real, boots-on-the-ground wins from inside our Pest Control Millionaires community.

Shawn Riley, Co-Founder of Tactical Pest Solutions:

Facebook: https://www.facebook.com/Rilo51

Website: https://www.tacticalpestsolutions.com/

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Podcast Chapters:

00:00 Introduction to Shawn Riley

03:07 Early Challenges and Growth Strategies

10:42 Transitioning from Branding to Marketing

17:43 Empowering Women in Pest Control

22:23 Customer Service as the Core of Pest Control

28:39 Learning from Industry Leaders

33:16 Future Goals and Business Growth Strategies

40:17 Message To Pest Control Owners

#pestcontrol #pestcontrolbusiness #pestcontrolmarketing #pestcontroladvertising #pestcontrolads #pestcontrolleads #pestcontrolmillionaires #dannyleibrandt #shawnriley #tacticalpestsolutions

JOIN PEST CONTROL MILLIONAIRES: https://pestcontrolmillionaires.com/