Eric Bassett REVEALS His Pest Control Company's System, Hiring From Within, and The Rise Of AI

In this episode of Pest Control Legends, Danny Leibrandt welcomes back Eric Bassett, co-owner of Natura Pest Control and an Associate Certified Entomologist with nearly two decades of experience. Eric explains how his company made the shift from being owner-operated to building a leadership team with a general manager at the helm, allowing him to step into an advisor role and focus on long-term strategy.

We dive into the systems and cadences that drive Natura’s growth, including weekly accountability meetings, call quality scorecards, and development plans that track both performance metrics and behaviors. Eric shares when and how to bring in managers, why promoting from within strengthens company culture, and what qualities he looks for in leaders.

The conversation also explores the rise of AI in pest control. Eric discusses how tools for lead handling, training, and quality assurance are reshaping operations while stressing the importance of keeping customer interactions human-first.

To wrap up, Eric offers a message to the industry: growth is a matter of consistent improvement, measuring the right things, and remembering that the real competition is always you versus you.

Eric Bassett, Co-Owner of Natura Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/

Facebook: https://www.facebook.com/eric.bassett.129

Instagram: https://www.instagram.com/iamericbassett/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO: https://pestcontrolseo.com/

Pest Control Legends Platforms:

YouTube: https://www.youtube.com/@PestControlLegends

Spotify: https://open.spotify.com/show/46XRaco5nPWcqHWIoQ2eZ5

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-legends/id1768175212

Amazon Music: https://music.amazon.com/podcasts/b060991d-e5d5-4683-b83f-8db469714ba7/pest-control-legends

Audible: https://www.audible.com/podcast/Pest-Control-Legends/B0DGWL3119?source_code=ASSGB149080119000H&share_location=pdp

#pestcontrol #pestcontrolmarketing #pestcontroladvertising #pestcontrolleads #pestcontrolbusiness #pestcontrolads #pestcontrollegends #ericbassett #dannyleibrandt #naturapestcontrol #bugbux