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Personal Injury Marketing Minute

Personal Injury Marketing Minute

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The Personal Injury Marketing Minute is a podcast dedicated to marketing personal injury law firms online. It is produced by OptimizeMyFirm.com.Copyright 2020 Optimize My Firm Economía
Episodios
  • PPC Landing Page Content that Converts - Personal Injury Marketing Minute 110 Podcast

    PPC Landing Page Content that Converts - Personal Injury Marketing Minute 110 Podcast
    Jul 24 2025
    On this episode of the "Personal Injury Marketing Minute," the spotlight is on how to make PPC (Pay-Per-Click) campaigns and landing pages click with the right audience. While PPC campaigns can sometimes feel like a tough nut to crack in crowded markets, they can be a game-changer for the right law firm—if they’re done the right way. Mary Blackiston joins the conversation to share her tips, tricks, and personal experiences in creating PPC ads and landing pages that actually convert. In this episode, we cover: How PPC ads and landing pages work together Data to look at when creating language for PPC ads and Worst PPC/Landing Pages Mistakes Visit Mary online here: www.thryvedigitalmarketing.com or https://www.linkedin.com/in/marybblackiston/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. https://youtu.be/GxvgwMLWUmg Transcript: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. Traditionally, we steer clear of talking about PPC campaigns. For many attorneys in saturated markets, PPC campaigns haven't produced a great ROI. However, they can be incredibly useful for the right firms, but only if they're done right. So today, we're going to take a deep dive into the art of creating PPC ads and corresponding landing pages that convert. Mary: joins us today. to discuss her approach to creating PPC ad language and landing pages that are backed by research and data, increasing conversions based on the user. Thank you so much for joining us today. Mary: Thank you for having me. Lindsey: Well, tell us a little bit about your background and how you got into marketing. Mary: Yeah, so I started working in marketing about 8.8 and a half years ago now. I started working as a content marketer at a digital agency, and I stayed there for about four years. While I was there, started to kind of dip my toes into copywriting, and that's when I realized, hey, this is a lot of fun. I really like doing this, but I didn't really get into it until I broke off to do my own thing. So that was about four and a half years ago that I, you know, became freelance, and I started to Basically to learn everything I possibly could about copywriting. I went through copy school, which I'm not sure if you'll are familiar with that, but basically the most comprehensive copywriting training on the internet today. Got certified in a bunch of their courses, read as much as I could about marketing and psychology and copywriting. And yeah, they just started putting everything into practice, working with clients. Over the last two years, I started working more and more with law firms in particular, and that work felt really meaningful to me. I really enjoyed it, and I felt like I was making a positive impact by helping those firms. So that's why I decided to specialize in legal marketing. Lindsey: And so how did you end up working with PPC ads and landing pages for PPC ads? Mary: Yeah, so I had one client in particular that we worked on a Google ads campaign for him, and we got some... Amazing results. And I felt like, you know what, there's, as I looked at more and more PC campaigns, I was like, there's a lot that I can do to help optimize these campaigns to help these firms bring in more qualified leads. And we can talk about that a little bit more later, some of the biggest mistakes I see. But yeah, I saw a lot of room for opportunity there. And it's something I really enjoy doing is kind of digging through that data and, you know, figuring out, okay, what can we do to bring in not only more clicks, but more, you know, qualified leads. And yeah. Lindsey: And PPC is so complicated. And you're right, there are so many things that can go wrong with it.
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    Menos de 1 minuto
  • The Art of Balancing a Personal Injury Career and Motherhood - PIMM109 Podcast

    The Art of Balancing a Personal Injury Career and Motherhood - PIMM109 Podcast
    Jul 21 2025
    Levin & Perconti is a leading personal injury law firm based in Chicago. Joining us today is managing partner Margaret Battersby Black. Margaret is an award-winning attorney who has obtained many large verdicts and settlements including record ones for her clients especially in the areas of nursing home and medical malpractice cases at Levin & Perconti. Margaret is committed to the advancement of women in the legal profession and serves as a mentor to law students and younger lawyers. In 2023 she was bestowed the “Carole K. Bellows Women of Influence” award which honors those who are advocates for action addressing women’s issues and promote involvement by women in the legal community at all levels. Additionally, Margaret will be installed as the 3rd Vice President of ITLA, ascending to the presidency in 2028 as the organization’s 75th president. She will become the 4th woman president in the organization’s history. Today, she’s going to talk with us about what it’s like being both a personal injury attorney and a mom with two young kids. Visit Margaret online here: https://www.levinperconti.com/attorneys/margaret-p-battersby-black/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcription: Lindsey: Welcome to the Personal Injury Marketing Minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Every year, more and more women have been joining the legal profession. According to the ABA, women now comprise 41% of all lawyers in the United States. With women now making up over 56% of all law school students, this trend is only expected to escalate. But women face some hurdles in their careers that men simply don't, at least not to the same degree. This is especially true when it comes to balancing motherhood and a high-pressure career. To be clear, many male lawyers are amazing fathers who are actively engaged in their kids' lives, and y'all deserve support and praise too. But as women continue to join the legal profession in droves, it is important to be mindful of the challenges and opportunities to provide support as we push forward in our path to legal excellence. Margaret:, an award-winning... Attorney from Levin & Perconti joins us today to discuss life as a personal injury attorney and a mom with two young children. In 2023, she was bestowed the Carol K. Bellows Women of Influence Award, which honors those who advocate for women's issues and promote women's involvement in the legal community. Thank you so much for joining us today. Margaret: Thanks, Lindsey. I'm glad to be here. Lindsey: Well, tell us a little bit about yourself and how you got started in your legal career. Margaret: Sure. So I've actually been working in my legal career, and this is now my 18th year, I think, 17th year as a lawyer. But I actually started with this firm as a law clerk back in 2006. And so backing up a little bit, I grew up in Michigan. I come from a family of lawyers and judges, and according to my parents, I always had a sense of fairness and justice. And so I think that was probably a challenge for my parents, but they understood that maybe it meant that I had some spirit that was destined to, you know, take me to into the field of law. And so I did, actually, law was not my first career. I went to the University of Michigan, had the great fortune of getting into their undergrad business school, and there were a lot of opportunities for me coming out of undergrad to move to Chicago and work at a financial firm. So I did that for several years. I liked it. I had great opportunities, but I did realize that I probably wasn't meant to sit at a desk in crunch numbers. And the idea of law school was always in the back of my mind. My dad had suggested that I take some time off and work. Work,
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    45 m
  • Creating a Cultural Marketing Niche - Personal Injury Marketing Minute podcast 108

    Creating a Cultural Marketing Niche - Personal Injury Marketing Minute podcast 108
    Jul 17 2025
    Adrianos did not initially plan to become a lawyer, but after finishing law school, he decided to start his own practice rather than work for someone else. He met a mentor who took him under his wing and encouraged him to take on a car accident case, which ended up being a turning point where Adrianos gained trial experience and won an $80,000 verdict. This experience convinced Adrianos that he could succeed as a personal injury attorney. Adrianos decided to focus his practice on serving the Brazilian and Portuguese community in Los Angeles, as he saw a need that was not being met. His own family's experience immigrating to the US and facing challenges like language barriers and lack of support networks inspired him to help this underserved population. Adrianos works to build trust, provide education, and offer extra support services to his clients from this community. Visit Law Offices of Adrianos Facchetti here: https://facchettilaw.com/. See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/. Transcript: Lindsey: Welcome to the personal injury marketing minute, where we quickly cover the hot topics in the legal marketing world. I'm your host, Lindsey Busfield. Some of my favorite episodes are when we dive into the stories of professionals making a real impact in their communities. Today's guest is doing just that, and in a way that is both personal and powerful. Adrianos Facchetti: is not your average personal injury attorney. Based in Los Angeles, he's built a thriving practice by serving a very specific community, Brazilian and Portuguese immigrants. And the reason? It's deeply rooted in his own story, which gives him a rare and authentic cultural connection to the people he now advocates for in court. From overcoming language barriers to navigating the complex U.S. legal system. problem... Here He's made it his mission to protect and empower those who often feel overlooked or misunderstood. Thank you so much for joining us today, Adrianos. Adrianos Facchetti: Glad to be here. Lindsey: Well, tell us a little bit about your origin story and how you got into law. Adrianos Facchetti: So it wasn't like I was always planning on being a lawyer. In fact, when I had gone to law school, was probably the, I met like one lawyer until that point. But it was sort of a default position. I wasn't really sure what I wanted to do, and I wanted to sort of keep my options open. Then when I finished law school, just because of my background, my dad had started his own businesses. My brother started his own businesses. I think we were all just too stubborn to work for somebody else that would have made a horrible employee. And so I knew I wanted to start my own thing. And so when I started out, I had no connections, nothing. My parents had come from Brazil and Argentina. And so it wasn't like I had, you know, a silver spoon. My mouth or any kind of connections. And then I figured out that I needed to get business, right? And so I had met a mentor about two years in, and I had no idea what I was doing. And he said to me, look, I'm going to sort of take you under my wing. I'm going to teach you what to do. I said, great. And we started doing kind of litigation. So real estate litigation, business litigation, whatever you can think of. And then one day, he says to me, we're going to do a car accident case. And I said, I'm not sure I want to do that, George. And he says, we are going to do it. So I said, okay, fine. So long story short, we're working on this case, and we were like the fourth attorneys in the case, so it's not a good case. And he says the policy limits are $25,000 and the offer is $7,500. And I'm calculating that that's about 200 bucks in my pocket, which was like a million dollars for me. I needed the money badly. said, yeah. He says, no, we're going to go to trial.
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    20 m
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The Personal Injury Marketing Minute goes over many topics that aren’t talked about in other places. Law firms need help in these areas to be successful. Great information from experts to help lawyers protect and expand their reach.

Every Law Firm can benefit from these topics.

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