Allison Williams, founder of The Williams Law Group and author of Crushing Chaos joins the podcast today to discuss some of the major pitfalls lawyers face in their marketing strategies. Most importantly, we discussed the importance of institutionalizing marketing efforts and strategies for repurposing content.

Key takeaways from today’s episode include:

• Figuring out your identity and how it relates to your target audience
• Creating data driven marketing strategies
• Developing consistency in your marketing plan

Visit Attorney Allison Williams online here https://lawfirmmentor.net/.

Or here: https://familylawyersnewjersey.com/about/allison-c-williams/.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

Most personal injury lawyers get into the profession to make a difference in the lives of those they serve. However, if you aren’t getting outside the office walls, you are missing out on a substantial opportunity to serve in your local community. Chris Munley of Munley Law in Pennsylvania joins us today to discuss how attorneys can take action to make a difference locally.

In this episode we discuss:

• Having the right mindset when it comes to giving
• Ways to give back through time, money, and making connections
• Unforeseen benefits of giving back to the community

Visit Chris online here: https://munley.com/our-attorneys/james-christopher-munley/.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.

As many personal injury attorneys look to grow nationally, many consider building a national practice. However, fierce competition with established law firms in saturated markets makes this a nearly impossible task. However, it can be done with the right angle, vision, and leadership. In today’s episode, Steve Levin of Levin & Perconti joins us to share lessons learned in his development of a personal injury practice that nationally tries both nursing home abuse and birth injury cases.

Key takeaways:

• The importance of niching down to compete in saturated markets
• Knowing your core values and establishing your law firm’s corporate culture
• Building your network and your knowledge as pillars to growth

Find Attorney Steve Levin online here: https://www.levinperconti.com/attorneys/steven-m-levin/.

See all episodes or subscribe to the Personal Injury Marketing Minute here: https://optimizemyfirm.com/podcasts/.