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Personal Branding Podcast by Bernard Kelvin Clive

Personal Branding Podcast by Bernard Kelvin Clive

De: Bernard Kelvin Clive
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Podcast about Personal Branding, Persona; Development and Publishing. Hosted by the #1 Personal Pranding Authority in Africa, Bernard Kelvin Clive2010 - 2025 Economía Exito Profesional Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Brand Imitation: Lessons, Risks, and the Way Forward

    Brand Imitation: Lessons, Risks, and the Way Forward
    Sep 29 2025
    Not long ago, I was on a long drive. My phone battery was running dangerously low, and I had forgotten my car charger. The previous night, I hadn’t charged the phone fully either, so I was running out of power fast. Along the way, I spotted a shop that looked promising, a bright, well-arranged phone accessories store. From outside, you could see neat displays of chargers, cables, headphones, and other gadgets. I pulled over, walked in, and asked for a charger. The shopkeeper confidently presented a range of options. He assured me that all were “good quality,” and encouraged me to test one. As I looked around the shop more carefully, something caught my eye. Almost everything in that store was an imitation. Ninety-nine percent of the products carried names that looked familiar but were not quite right. A “NOKRI” instead of Nokia. “Samsong” instead of Samsung. A tiny tweak in spelling, logo, or packaging, but the clear intention was to imitate trusted brands. The young man selling them believed in what he was offering. He insisted these were reliable and affordable alternatives. But to me, the reality was different. These were products built on deception, meant to confuse customers who weren’t paying close attention. That visit left me reflecting. Why do some businesses rely so heavily on imitation? What makes a brand so attractive that others feel the need to copy it? And more importantly, how can original brands guard against this without losing focus on their core mission? Every strong brand, at some point, faces imitation. It’s almost inevitable. The better your product, the more likely someone, somewhere, will try to replicate or counterfeit it. Books get pirated. Music gets duplicated. Software gets hacked. Shoes, phones, detergents, clothing, you name them. Once people see that a product is valuable, they will attempt to ride on its name. But imitation carries two sides: it can be a compliment, and at the same time, a threat. I would like to explore both. I’ll share real-life stories, lessons from the market, and practical ways brands can protect themselves while still growing boldly and authentically. Why Great Brands Get Imitated One of the first truths to settle in your mind as a brand builder is this: imitation is often the tax you pay for excellence. People rarely copy what isn’t working. If your product or service is being imitated, it usually means you are doing something right. Think about it, nobody bothers pirating a book that nobody is reading. No one wastes energy duplicating software that has no users. Nobody forges a brand that consumers don’t respect. Imitation is often the strongest signal that your brand has crossed a certain threshold of relevance. When I stood in that phone accessories shop, staring at the “NOKRI” cables and “Samsong” chargers, it struck me: these big names had become so dominant that their identity was a magnet. Even a poor imitation of their names carried some weight in the marketplace. To the casual customer, seeing a name that looked familiar was enough to assume quality. That is the hidden advantage strong brands enjoy—the mere recognition of their names influences purchase decisions. The same is true in publishing. For years, I have seen authors complain about piracy. But think about it: a pirated book is hardly ever a poorly selling one. It’s the bestsellers that get copied. If a book has no impact, no one takes the trouble to scan, print, or circulate it illegally. So, strangely, piracy is proof of value—though it’s still a threat that must be dealt with wisely. We see this across industries: The principle is simple: only the visible, valuable, and desirable get imitated. Now, should brands take pride in being imitated? In a sense, yes, it’s a sign that your work carries weight. But that’s only one side of the coin. The other side is dangerous, because imitation can also dilute trust, confuse customers, and undercut genuine innovation. And that’s where the challenge lies.
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    10 m
  • Building a Brand That Thrives: Lessons from Celine Dion

    Building a Brand That Thrives: Lessons from Celine Dion
    Aug 25 2025
    Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long after your career peaks. And who better to illustrate this than Celine Dion? You know her, 27 albums, over 250 million records sold, one of the highest-paid performers in history, and a voice that hits notes most people can only dream of. If you love music, you know the energy, the passion, the way she commands a stage. But here’s the thing: for the past four or five years, Celine has been mostly absent from public performance. Why? In 2022, she was diagnosed with Stiff-Person Syndrome, a condition that severely affects her ability to sing and perform. Suddenly, the unstoppable force of her career hit a pause. And that’s where the lesson begins, for anyone building a brand, a business, or a personal legacy: seasons change. Life throws surprises at us, and sometimes, even the strongest, most disciplined careers can slow down or stop. The question is: what do you do when that happens? What structures, systems, and values have you built to carry your brand forward when your energy or circumstances shift? That’s exactly what we’ll explore in this article—lessons from Celine’s career, her family, her team, and her discipline, all showing us how to create a personal brand that can outlast even the toughest seasons. Seasons Change — Build for the Unplanned Life happens! Brand legacy isn’t tested on your best day; it’s proven on your hardest. Celine Dion reminds us of that. In 2024, her raw, moving documentary I Am: Celine Dion pulled back the curtain on a superstar navigating a life-altering diagnosis. It wasn’t glitter—it was grit. And it forced a simple truth on all of us building brands: seasons change, often without notice. Celine publicly revealed in 2022 that she lives with Stiff-Person Syndrome (SPS), a rare neurological disorder that causes painful muscle stiffness and spasms—conditions that make singing and touring unpredictable. She ultimately canceled all remaining dates of her Courage World Tour to focus on recovery. That decision wasn’t a weakness; it was wisdom. It showed a brand putting health and longevity ahead of hype. So what’s the lesson for us? Plan for winter during summer. In your “up” seasons, when the phone is buzzing and the stage is bright, build assets that will outlive the spotlight: a strong body of work, repeatable systems, owned channels, and a community that believes in your values, not just your vibe. That way, if life throws a curveball, your voice can keep traveling even when you must stand still. Here’s how to future-proof your brand through difficult seasons: Seasons will shift. Illness, loss, market shocks, something will come. Build a brand that can breathe through it. Maximize Your Prime Celine Dion’s career tells us something every brand-builder must hear: your prime doesn’t last forever, so you must maximize it while it’s here. Look at her catalog—27 albums, more than 250 million records sold worldwide, decades of sold-out tours. She didn’t wait to “get ready.” She worked, produced, and poured herself into her music at full throttle when her health and voice were at their peak. That’s the call for you and me. When strength is on your side, don’t coast. When opportunities come, don’t procrastinate. Use your energy, your passion, and your skills to the fullest, because you don’t know how long that window will stay open. Celine is living proof, after years of commanding stages worldwide, today she can’t perform publicly due to her health. Yet her earlier dedication ensures she has a legacy to lean on, and her music continues to travel even when she can’t. Let’s bring it closer home. Think of the late Daddy Lumba’s contemporary, Daddy Lumba himself—still singing, still recording, performing right until recent years. For decades, he has consistently released music that has become a cultural soundtrack in Ghana. During his prime, he didn’t slow down or hold back.
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    9 m
  • Brands: Sketch to Masterpiece

    Brands: Sketch to Masterpiece
    Aug 17 2025
    Why Drafting, Prototyping, and Preparation Matter in Your Work Where are your sketches? Great things don’t come cheap! Today, I’d like to take you back to a few personal stories that have shaped my perspective on the world of creativity, business, and execution. These stories carry a simple but powerful lesson: before you put out the product or service you’ve been dreaming of, you must go through a process of concept prototyping and preparation. This goes beyond art. It’s about building anything worth building: a business, a book, a brand, or even a career. Back to KNUST – My First Lessons in Preparation During my time at the Kwame Nkrumah University of Science and Technology (KNUST), I studied Rural Art, which included coursework in sculpture, woodwork, and clay modeling. The rule in every creative project was clear: before you touch the clay, the wood, or the stone, you first needed to develop your idea on paper. This meant going through conceptual sketches and idea development stages before creating the final piece. The lecturers didn’t just want to see your finished product — they wanted to know the thinking that led to it. But here’s what happened. A few of us, with minimal experience in sculpting or carving, would bypass the planning stage entirely. We’d grab a lump of clay and start molding whatever came to mind. Or pick up a piece of wood and start carving immediately. The only “plan” we had was in our heads. When presentation time came, the lecturer would ask, “Where are your concept sketches? Where is your idea development stage?” We would scramble. Some students would finish their sculpture first, then go back and hurriedly sketch something just to “prove” they had gone through the process. But in truth, the final work came first, and the so-called sketches were drawn after the fact. It was a shortcut — and while it might have saved time in the moment, it robbed us of something bigger: the ability to think through, refine, and improve our ideas before execution. The Danger of Skipping the Drafting Stage That experience stayed with me, and over the years I’ve seen the same mistake play out in other fields. In art, skipping the sketch stage means you might miss the chance to test, tweak, or even completely rethink your approach before committing valuable resources. In writing, skipping the drafting stage leads to books or articles that could have been far better if the author had taken the time to explore different angles, remove weak sections, and strengthen the message. I’ve written many books, and I’ve helped others write theirs. I’ve met people who are amazingspeakers, powerful preachers, eloquent orators — but when it comes to writing, their work feels flat. Why? Speaking often flows in the moment, while writing forces you to slow down, process, and refine your thoughts. A draft allows you to: In short, the drafting stage turns raw talent into polished work. The Blueprint Principle Think of your first draft, sketch, or prototype as your blueprint. In architecture, nobody builds a house without a blueprint. You don’t buy the bricks and cement, then start laying them down in random shapes until it “feels right.” You plan the rooms, the dimensions, and the placement of doors and windows. You test different layouts on paper before the first brick is laid. The same is true for product development, brand building, and even personal projects. When you take the time to map out your concept: The Power of Seeing it on Paper Here’s something I’ve noticed: once you get an idea out of your head and onto paper (or a digital board), the possibilities multiply. With a physical sketch, a draft manuscript, or a mockup in front of you, you can suddenly see opportunities you didn’t see before. When I was working on a wood sculpture back in school, I remember sketching a figure on a block of wood. Looking at the sketch, I realized I could carve additional, smaller details into the design that weren’t in my original idea.
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    6 m
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