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In this episode of Performance Delivered, host Marshall Nyman sits down with Cornelius Frey, co-founder and CEO of Nucleus Links, an AI-driven affiliate operations platform that's redefining the performance publishing landscape. Cornelius shares how his platform helps publishers streamline affiliate link management, optimize revenue, and drive results at scale — all powered by machine learning and smart automation.

We dive deep into:

• How AI is transforming affiliate operations and content monetization
• The challenges performance publishers face — and how technology solves them
• Practical tips for affiliate teams looking to become more efficient
• The future of affiliate marketing in a world of automation

Whether you're a publisher, digital marketer, or affiliate leader, this conversation offers actionable insights and a look into where the industry is headed.

About Cornelius Frey:
Cornelius is the co-founder and CEO of Nucleus Links, a cutting-edge platform designed to automate and optimize affiliate operations for publishers. With a background in data science and performance marketing, Cornelius is an expert in scaling monetization strategies through technology.

Connect with Nucleus Links
Website: nucleuslinks.com

Welcome to another episode of Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO and CO, sits down with Craig Swerdloff, co-founder of Wellput, to discuss his impressive journey through the evolution of online advertising and email marketing. Craig Swerdloff shares how a chance internship at Vermont’s first Internet café kickstarted his career, leading him from the early days of Silicon Alley to building and selling successful companies in the email space.

You’ll hear about the inspiration behind Wellput—a platform designed to make buying and selling newsletter sponsorships faster, less risky, and more efficient for both brands and publishers. Craig Swerdloff dives into how Wellput differentiates itself in a crowded market, the importance of testing and optimization for brands, and how AI is transforming newsletter targeting. Plus, he shares his insights on the future of email marketing, the increasing challenges (and opportunities) of reaching engaged audiences, and why building direct relationships through newsletters is more valuable than ever.

Whether you’re a marketer, publisher, or simply curious about the ever-changing landscape of performance marketing, this episode is packed with actionable insights and candid stories from a true industry veteran

Welcome to another episode of the Performance Marketing Spotlight! In this installment, host Marshall Nyman sits down with Zach Scheimer of Criquet Shirts—a multifaceted marketer whose journey spans time as a professional sports mascot, stand-up comedian, and data-driven ecommerce leader. Zach shares a behind-the-scenes look into Criquet's unique brand voice, culture, and digital marketing strategies, from optimizing email and SMS channels to testing new ways to boost conversion and AOV. You’ll hear firsthand how Criquet is navigating industry shifts like privacy changes, tariffs, influencer marketing, and the rise of AI, all while keeping the human touch front and center. Whether you're an industry veteran or just curious, this episode is packed with valuable insights and fresh perspectives on building a loyal audience in an ever-evolving digital landscape.