Episode #55 with Craig Swerdloff, CEO of Wellput

Welcome to another episode of Performance Marketing Spotlight! In this episode, host Marshall Nyman, founder and CEO of NYMO and CO, sits down with Craig Swerdloff, co-founder of Wellput, to discuss his impressive journey through the evolution of online advertising and email marketing. Craig Swerdloff shares how a chance internship at Vermont’s first Internet café kickstarted his career, leading him from the early days of Silicon Alley to building and selling successful companies in the email space.

You’ll hear about the inspiration behind Wellput—a platform designed to make buying and selling newsletter sponsorships faster, less risky, and more efficient for both brands and publishers. Craig Swerdloff dives into how Wellput differentiates itself in a crowded market, the importance of testing and optimization for brands, and how AI is transforming newsletter targeting. Plus, he shares his insights on the future of email marketing, the increasing challenges (and opportunities) of reaching engaged audiences, and why building direct relationships through newsletters is more valuable than ever.

Whether you’re a marketer, publisher, or simply curious about the ever-changing landscape of performance marketing, this episode is packed with actionable insights and candid stories from a true industry veteran