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Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted.

But before we hope in, we start with a real, behind-the-scenes PR story from the beauty world: trade shows, tight timelines, and the kind of scrappy relationship building that turns a simple LinkedIn comment into a DM, an on-camera interview, and serious brand validation. If you’re an entrepreneur, creator, or small business owner trying to earn media coverage, this is your reminder that visibility rarely comes from luck. It comes from doing the unglamorous work consistently and knowing how to put the right story in front of the right person.

Then we get practical with the survey’s biggest takeaways for PR outreach and media relations: why personalization beats mass pitching, why relevance matters more than a big agency name, and why responsiveness is a trust signal journalists track. We also talk about the growing backlash to AI pitches and template-style emails, including why “polished” can read as fake, repetitive, and not newsworthy when everyone is using the same tools.

Listen for clear do’s and don’ts you can apply to your next pitch, press release, or podcast request. If it helps, subscribe, share it with a founder who needs press, and leave a quick review so more people learn how to PR themselves the right way.

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Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

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Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI to increase visibility (especially in AI searches), attract customers, and stay ahead of the competition.

Len explains how AI is transforming the way people search, discover brands, and make buying decisions—and why traditional SEO alone is no longer enough. He breaks down the practical steps businesses can take today to appear in AI-powered search results, boost their online presence, and position their brand for long-term success.

In this episode, you’ll learn:

• How AIO (AI Optimization) differs from traditional SEO and why it matters
• How AI search engines decide which businesses to recommend or rank
• Key strategies to future-proof your small business in an AI-driven world
• How to structure your content, website, and digital footprint for AI visibility
• Practical tips to establish authority, trust, and brand relevance for AI audiences

Whether you’re a small business owner, entrepreneur, or marketer, this episode is a roadmap to thriving in an AI-powered business landscape.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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Is SEO really dying?

In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world.

With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried.

In this conversation, you’ll learn:

• Why experts are saying “SEO is dying”
• The difference between traditional SEO and AI search optimization
• Practical AIO strategies small businesses can implement now
• Why authority, clarity, and brand positioning matter more than ever

If you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap.

The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win.

Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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Searching for the real BravoCon experience? Want insider tips, ticket hacks, or a BravoCon recap? Look no further.

In this episode of PR Yourself with Leah Frazier, host Leah Frazier brings on Bravo superfan Phillip White to spill BravoCon secrets, break down the Real Housewives moments everyone is talking about, and reveal what it’s really like to attend Bravo’s biggest fan event of the year.

You’ll learn:

• How to score BravoCon tickets before they sell out
• What to expect from the BravoCon fan experience
• Exclusive BravoCon gossip heard on-site
• The must-see Real Housewives encounters
• Why Bravo TV’s fandom is a marketing machine
• How BravoCon boosts the network’s stars, brands, and shows

Whether you're planning to attend BravoCon, want insider info from someone who was there, or just need a real, unfiltered BravoCon recap, this episode delivers everything fans are searching for.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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In this debut episode of our brand-new segment, Inside the Press Room, Leah pulls back the curtain on what journalists and editors really say once the cameras stop rolling and the pitches hit their inboxes. After weeks in and out of newsrooms, Leah has collected the top five, recent, real-life “overheards” — the comments, complaints, and cringe-worthy moments that reveal where businesses and brands consistently miss the mark.

From sloppy pitching to interviewees who freeze under the spotlight, Leah breaks down each overheard moment with actionable tips to help you step up your PR game. If you want to show up polished, prepared, and press-worthy, this episode is your wake-up call.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

Send a text

Recorded live at the Shef Food + Wine Festival, this special episode of PR Yourself with Leah Frazier features an intimate, powerful conversation between guest host Lady Jade and Fawn Weaver, the visionary CEO behind Uncle Nearest Whiskey.

Fawn opens up about the real challenges she has faced while building one of the world’s most celebrated spirits brands and one of the top distilleries in the world — from navigating cultural legacy to weathering industry pressure. She speaks candidly about how faith has remained her guiding force, sustaining her through seasons of adversity, and how her husband, Keith Weaver, has been a constant pillar of strength and partnership behind the scenes.

This episode is a masterclass in:

• Building with conviction and purpose
• Protecting legacy with integrity
• Leading under pressure
• And sustaining purpose through spiritual grounding and love

Whether you’re launching a brand, scaling a business, or just trying to stay encouraged through your own valleys and victories — this conversation will feed your spirit and sharpen your focus.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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Want to boost your engagement on TikTok and Instagram in 2025? In this episode of PR Yourself with Leah Frazier, Leah sits down with Madison Hollimon, founder of Mad Marketing House, to uncover the latest TikTok and Instagram updates every small business owner and content creator needs to know.

Madison shares new social media strategies, content marketing tips, and practical hacks you can use right now to grow your audience, increase reach, and turn likes into loyalty. From Instagram Reels and TikTok trends to new apps and more, this episode is your go-to guide for social media growth.

If you’ve been asking: How do I get more engagement on Instagram? How do I grow on TikTok in 2025? Then this episode is for you!

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Obsessed with True Crime? See the CBS6 story out of Albany that Leah references about Lorenz Kraus here. Shoutout to veteran journalist Greg Floyd on his outstanding interview.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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In this episode of PR Yourself with Leah Frazier, R&B artist Cupid—best known for smash hits Cupid Shuffle and Flex—shares how he built his latest project “The Linedance King” into a fully branded movement. From never giving up in the music industry, to leveraging social media and a loyal tribe of linedance instructors, Cupid reveals the marketing strategies and mindset that has kept him thriving. Leah also gives a PR Win nod to Cardi B’s savvy album rollout for "Am I The Drama?" and spotlights a recent PR fail with Pilates by Raven that every business owner can learn from.

Tune in for insider tips on branding, resilience, and marketing strategies that work in music, business, and beyond.

Read Leah's latest interview with Cupid up on the Dallas Observer here: https://www.dallasobserver.com/music/cupid-the-line-dance-king-the-alley-concert-preview-23191099/

#CupidShuffle #TheLinedanceKing #CupidInterview #MusicBranding #SocialMediaMarketing #IndieArtistTips #CardiB #AlbumRollout #PilatesByRaven #PRFails #PRWins #MusicMarketing #PRYourselfPodcast #LeahFrazier #AmITheDrama

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.