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Your pitch might be “fine” and still be the exact reason a journalist never opens your email again. We’re pulling back the curtain on fresh research from the BCPR Group, a survey of 100+ journalists and media pros that spells out what actually drives replies and what quietly gets you deleted.

But before we hope in, we start with a real, behind-the-scenes PR story from the beauty world: trade shows, tight timelines, and the kind of scrappy relationship building that turns a simple LinkedIn comment into a DM, an on-camera interview, and serious brand validation. If you’re an entrepreneur, creator, or small business owner trying to earn media coverage, this is your reminder that visibility rarely comes from luck. It comes from doing the unglamorous work consistently and knowing how to put the right story in front of the right person.

Then we get practical with the survey’s biggest takeaways for PR outreach and media relations: why personalization beats mass pitching, why relevance matters more than a big agency name, and why responsiveness is a trust signal journalists track. We also talk about the growing backlash to AI pitches and template-style emails, including why “polished” can read as fake, repetitive, and not newsworthy when everyone is using the same tools.

Listen for clear do’s and don’ts you can apply to your next pitch, press release, or podcast request. If it helps, subscribe, share it with a founder who needs press, and leave a quick review so more people learn how to PR themselves the right way.

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Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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The future of search and marketing is AI—and small businesses need to adapt fast. In this episode, marketing strategist Len Ward of Commexis dives deep into AIO (AI Optimization) and shares how small business owners can leverage AI to increase visibility (especially in AI searches), attract customers, and stay ahead of the competition.

Len explains how AI is transforming the way people search, discover brands, and make buying decisions—and why traditional SEO alone is no longer enough. He breaks down the practical steps businesses can take today to appear in AI-powered search results, boost their online presence, and position their brand for long-term success.

In this episode, you’ll learn:

• How AIO (AI Optimization) differs from traditional SEO and why it matters
• How AI search engines decide which businesses to recommend or rank
• Key strategies to future-proof your small business in an AI-driven world
• How to structure your content, website, and digital footprint for AI visibility
• Practical tips to establish authority, trust, and brand relevance for AI audiences

Whether you’re a small business owner, entrepreneur, or marketer, this episode is a roadmap to thriving in an AI-powered business landscape.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.

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Is SEO really dying?

In this episode of PR Yourself with Leah Frazier, marketing strategist Len Ward of Commexis breaks down why traditional SEO strategies are losing ground—and what small business owners must do now to stay visible in an AI-driven search world.

With the rise of ChatGPT, Google’s AI-powered search results, and generative search engines, the rules of online visibility are changing fast. Len introduces AIO (AI Optimization) and explains how businesses can show up in AI search results instead of getting buried.

In this conversation, you’ll learn:

• Why experts are saying “SEO is dying”
• The difference between traditional SEO and AI search optimization
• Practical AIO strategies small businesses can implement now
• Why authority, clarity, and brand positioning matter more than ever

If you're a small business owner, entrepreneur, or marketing professional wondering how to rank in AI search and future-proof your digital presence, this episode is your roadmap.

The future of search isn’t just Google rankings—it’s being referenced, cited, and recommended by AI. And the businesses that adapt first will win.

Listen now to learn how to move from SEO to AIO—and stay ahead in the age of AI-powered search.

Support the show

Schedule Your PR Power Hour with Leah TODAY: https://thinkthreemediabooking.as.me/PRPowerHour

Follow PR Yourself on Instagram @PRYourselfPodcast.

Follow Leah Frazier on Instagram @TheLeahFrazier.

Subscribe to PR Yourself with Leah Frazier on Substack: https://substack.com/@theleahfrazier

Be sure to get your podcast going and take advantage of our offer with Kitcaster by heading to: kitcaster.com/pryourself.